A performance comparison of feature extraction methods for sentiment analysis

Sentiment analysis is the task of classifying documents according to their sentiment polarity. Before classification of sentiment documents, plain text documents need to be transformed into workable data for the system. This step is known as feature extraction. Feature extraction produces text representations that are enriched with information in order to have better classification results. The experiment in this work aims to investigate the effects of applying different sets of features extracted and to discuss the behavior of the features in sentiment analysis. These features extraction methods include unigrams, bigrams, trigrams, Part-Of-Speech (POS) and Sentiwordnet methods. The unigrams, part-of-speech and Sentiwordnet features are word based features, whereas bigrams and trigrams are phrase-based features. From the results of the experiment obtained, phrase based features are more effective for sentiment analysis as the accuracies produced are much higher than word based features. This might be due to the fact that word based features disregards the sentence structure and sequence of original text and thus distorting the original meaning of the text. Bigrams and trigrams features retain some sequence of the sentences thus contributing to better representations of the text

Sentence-Level Granularity Oriented Sentiment Analysis of Social Media Using Long Short-Term Memory (LSTM) and IndoBERTweet Method

The dissemination of information through social media has been rampant, especially on the Twitter platform. This information eventually invites various opinions from users as their points of view on a topic being discussed. These opinions can be collected and processed using sentiment analysis to assess public tendencies to obtain a fundamental source of decision-making. However, the procedure is not optimal enough due to its inability to recognize the word meaning of the opinion sentences. By using sentence-level granularity-oriented sentiment analysis, the system can explore the "sense of the word" in each sentence by giving it a granularity weight as the system's consideration in recognizing word meaning. To construct the procedure, this research utilizes LSTM as the classification model combined with TF-IDF and IndoBERTweet as feature extraction. Not only that, but this research also conducts the Word2Vec feature expansion method which was built using Twitter and IndoNews corpus to produce word similarity corpus and find effective word semantics. To be fully compliant with the granularity requirements, manual labeling, and system labeling were performed by considering weight granularity as a model performance comparison. This research succeeded in getting 88.97% accuracy for manual labeling data and 97.80% for system labeling data after combining these methods. The experimental results show that the granularity-oriented sentiment analysis model can outperform the conventional sentiment analysis system which can be seen based on the high performance of the resulting system

Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline

Dropout Model Evaluation in MOOCs

The field of learning analytics needs to adopt a more rigorous approach for predictive model evaluation that matches the complex practice of model-building. In this work, we present a procedure to statistically test hypotheses about model performance which goes beyond the state-of-the-practice in the community to analyze both algorithms and feature extraction methods from raw data. We apply this method to a series of algorithms and feature sets derived from a large sample of Massive Open Online Courses (MOOCs). While a complete comparison of all potential modeling approaches is beyond the scope of this paper, we show that this approach reveals a large gap in dropout prediction performance between forum-, assignment-, and clickstream-based feature extraction methods, where the latter is significantly better than the former two, which are in turn indistinguishable from one another. This work has methodological implications for evaluating predictive or AI-based models of student success, and practical implications for the design and targeting of at-risk student models and interventions

Basic tasks of sentiment analysis

Subjectivity detection is the task of identifying objective and subjective sentences. Objective sentences are those which do not exhibit any sentiment. So, it is desired for a sentiment analysis engine to find and separate the objective sentences for further analysis, e.g., polarity detection. In subjective sentences, opinions can often be expressed on one or multiple topics. Aspect extraction is a subtask of sentiment analysis that consists in identifying opinion targets in opinionated text, i.e., in detecting the specific aspects of a product or service the opinion holder is either praising or complaining about

The Role of Text Pre-processing in Sentiment Analysis

It is challenging to understand the latest trends and summarise the state or general opinions about products due to the big diversity and size of social media data, and this creates the need of automated and real time opinion extraction and mining. Mining online opinion is a form of sentiment analysis that is treated as a difficult text classification task. In this paper, we explore the role of text pre-processing in sentiment analysis, and report on experimental results that demonstrate that with appropriate feature selection and representation, sentiment analysis accuracies using support vector machines (SVM) in this area may be significantly improved. The level of accuracy achieved is shown to be comparable to the ones achieved in topic categorisation although sentiment analysis is considered to be a much harder problem in the literature

Sentiment Analysis using an ensemble of Feature Selection Algorithms

To determine the opinion of any person experiencing any services or buying any product, the usage of Sentiment Analysis, a continuous research in the field of text mining, is a common practice. It is a process of using computation to identify and categorize opinions expressed in a piece of text. Individuals post their opinion via reviews, tweets, comments or discussions which is our unstructured information. Sentiment analysis gives a general conclusion of audits which benefit clients, individuals or organizations for decision making. The primary point of this paper is to perform an ensemble approach on feature reduction methods identified with natural language processing and performing the analysis based on the results. An ensemble approach is a process of combining two or more methodologies. The feature reduction methods used are Principal Component Analysis (PCA) for feature extraction and Pearson Chi squared statistical test for feature selection. The fundamental commitment of this paper is to experiment whether combined use of cautious feature determination and existing classification methodologies can yield better accuracy

Research Directions, Challenges and Issues in Opinion Mining

Rapid growth of Internet and availability of user reviews on the web for any product has provided a need for an effective system to analyze the web reviews. Such reviews are useful to some extent, promising both the customers and product manufacturers. For any popular product, the number of reviews can be in hundreds or even thousands. This creates difficulty for a customer to analyze them and make important decisions on whether to purchase the product or to not. Mining such product reviews or opinions is termed as opinion mining which is broadly classified into two main categories namely facts and opinions. Though there are several approaches for opinion mining, there remains a challenge to decide on the recommendation provided by the system. In this paper, we analyze the basics of opinion mining, challenges, pros & cons of past opinion mining systems and provide some directions for the future research work, focusing on the challenges and issues

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective