Extracting Implicit Social Relation for Social Recommendation Techniques in User Rating Prediction

Recommendation plays an increasingly important role in our daily lives. Recommender systems automatically suggest items to users that might be interesting for them. Recent studies illustrate that incorporating social trust in Matrix Factorization methods demonstrably improves accuracy of rating prediction. Such approaches mainly use the trust scores explicitly expressed by users. However, it is often challenging to have users provide explicit trust scores of each other. There exist quite a few works, which propose Trust Metrics to compute and predict trust scores between users based on their interactions. In this paper, first we present how social relation can be extracted from users' ratings to items by describing Hellinger distance between users in recommender systems. Then, we propose to incorporate the predicted trust scores into social matrix factorization models. By analyzing social relation extraction from three well-known real-world datasets, which both: trust and recommendation data available, we conclude that using the implicit social relation in social recommendation techniques has almost the same performance compared to the actual trust scores explicitly expressed by users. Hence, we build our method, called Hell-TrustSVD, on top of the state-of-the-art social recommendation technique to incorporate both the extracted implicit social relations and ratings given by users on the prediction of items for an active user. To the best of our knowledge, this is the first work to extend TrustSVD with extracted social trust information. The experimental results support the idea of employing implicit trust into matrix factorization whenever explicit trust is not available, can perform much better than the state-of-the-art approaches in user rating prediction

Recommender Systems

The ongoing rapid expansion of the Internet greatly increases the necessity of effective recommender systems for filtering the abundant information. Extensive research for recommender systems is conducted by a broad range of communities including social and computer scientists, physicists, and interdisciplinary researchers. Despite substantial theoretical and practical achievements, unification and comparison of different approaches are lacking, which impedes further advances. In this article, we review recent developments in recommender systems and discuss the major challenges. We compare and evaluate available algorithms and examine their roles in the future developments. In addition to algorithms, physical aspects are described to illustrate macroscopic behavior of recommender systems. Potential impacts and future directions are discussed. We emphasize that recommendation has a great scientific depth and combines diverse research fields which makes it of interests for physicists as well as interdisciplinary researchers.Comment: 97 pages, 20 figures (To appear in Physics Reports

Role based behavior analysis

Tese de mestrado, Segurança Informática, Universidade de Lisboa, Faculdade de Ciências, 2009Nos nossos dias, o sucesso de uma empresa depende da sua agilidade e capacidade de se adaptar a condições que se alteram rapidamente. Dois requisitos para esse sucesso são trabalhadores proactivos e uma infra-estrutura ágil de Tecnologias de Informacão/Sistemas de Informação (TI/SI) que os consiga suportar. No entanto, isto nem sempre sucede. Os requisitos dos utilizadores ao nível da rede podem nao ser completamente conhecidos, o que causa atrasos nas mudanças de local e reorganizações. Além disso, se não houver um conhecimento preciso dos requisitos, a infraestrutura de TI/SI poderá ser utilizada de forma ineficiente, com excessos em algumas áreas e deficiências noutras. Finalmente, incentivar a proactividade não implica acesso completo e sem restrições, uma vez que pode deixar os sistemas vulneráveis a ameaças externas e internas. O objectivo do trabalho descrito nesta tese é desenvolver um sistema que consiga caracterizar o comportamento dos utilizadores do ponto de vista da rede. Propomos uma arquitectura de sistema modular para extrair informação de fluxos de rede etiquetados. O processo é iniciado com a criação de perfis de utilizador a partir da sua informação de fluxos de rede. Depois, perfis com características semelhantes são agrupados automaticamente, originando perfis de grupo. Finalmente, os perfis individuais são comprados com os perfis de grupo, e os que diferem significativamente são marcados como anomalias para análise detalhada posterior. Considerando esta arquitectura, propomos um modelo para descrever o comportamento de rede dos utilizadores e dos grupos. Propomos ainda métodos de visualização que permitem inspeccionar rapidamente toda a informação contida no modelo. O sistema e modelo foram avaliados utilizando um conjunto de dados reais obtidos de um operador de telecomunicações. Os resultados confirmam que os grupos projectam com precisão comportamento semelhante. Além disso, as anomalias foram as esperadas, considerando a população subjacente. Com a informação que este sistema consegue extrair dos dados em bruto, as necessidades de rede dos utilizadores podem sem supridas mais eficazmente, os utilizadores suspeitos são assinalados para posterior análise, conferindo uma vantagem competitiva a qualquer empresa que use este sistema.In our days, the success of a corporation hinges on its agility and ability to adapt to fast changing conditions. Proactive workers and an agile IT/IS infrastructure that can support them is a requirement for this success. Unfortunately, this is not always the case. The user’s network requirements may not be fully understood, which slows down relocation and reorganization. Also, if there is no grasp on the real requirements, the IT/IS infrastructure may not be efficiently used, with waste in some areas and deficiencies in others. Finally, enabling proactivity does not mean full unrestricted access, since this may leave the systems vulnerable to outsider and insider threats. The purpose of the work described on this thesis is to develop a system that can characterize user network behavior. We propose a modular system architecture to extract information from tagged network flows. The system process begins by creating user profiles from their network flows’ information. Then, similar profiles are automatically grouped into clusters, creating role profiles. Finally, the individual profiles are compared against the roles, and the ones that differ significantly are flagged as anomalies for further inspection. Considering this architecture, we propose a model to describe user and role network behavior. We also propose visualization methods to quickly inspect all the information contained in the model. The system and model were evaluated using a real dataset from a large telecommunications operator. The results confirm that the roles accurately map similar behavior. The anomaly results were also expected, considering the underlying population. With the knowledge that the system can extract from the raw data, the users network needs can be better fulfilled, the anomalous users flagged for inspection, giving an edge in agility for any company that uses it