Measuring relative opinion from location-based social media: A case study of the 2016 U.S. presidential election

Social media has become an emerging alternative to opinion polls for public opinion collection, while it is still posing many challenges as a passive data source, such as structurelessness, quantifiability, and representativeness. Social media data with geotags provide new opportunities to unveil the geographic locations of users expressing their opinions. This paper aims to answer two questions: 1) whether quantifiable measurement of public opinion can be obtained from social media and 2) whether it can produce better or complementary measures compared to opinion polls. This research proposes a novel approach to measure the relative opinion of Twitter users towards public issues in order to accommodate more complex opinion structures and take advantage of the geography pertaining to the public issues. To ensure that this new measure is technically feasible, a modeling framework is developed including building a training dataset by adopting a state-of-the-art approach and devising a new deep learning method called Opinion-Oriented Word Embedding. With a case study of the tweets selected for the 2016 U.S. presidential election, we demonstrate the predictive superiority of our relative opinion approach and we show how it can aid visual analytics and support opinion predictions. Although the relative opinion measure is proved to be more robust compared to polling, our study also suggests that the former can advantageously complement the later in opinion prediction

Combination of Domain Knowledge and Deep Learning for Sentiment Analysis of Short and Informal Messages on Social Media

Sentiment analysis has been emerging recently as one of the major natural language processing (NLP) tasks in many applications. Especially, as social media channels (e.g. social networks or forums) have become significant sources for brands to observe user opinions about their products, this task is thus increasingly crucial. However, when applied with real data obtained from social media, we notice that there is a high volume of short and informal messages posted by users on those channels. This kind of data makes the existing works suffer from many difficulties to handle, especially ones using deep learning approaches. In this paper, we propose an approach to handle this problem. This work is extended from our previous work, in which we proposed to combine the typical deep learning technique of Convolutional Neural Networks with domain knowledge. The combination is used for acquiring additional training data augmentation and a more reasonable loss function. In this work, we further improve our architecture by various substantial enhancements, including negation-based data augmentation, transfer learning for word embeddings, the combination of word-level embeddings and character-level embeddings, and using multitask learning technique for attaching domain knowledge rules in the learning process. Those enhancements, specifically aiming to handle short and informal messages, help us to enjoy significant improvement in performance once experimenting on real datasets.Comment: A Preprint of an article accepted for publication by Inderscience in IJCVR on September 201

Econometrics meets sentiment : an overview of methodology and applications

The advent of massive amounts of textual, audio, and visual data has spurred the development of econometric methodology to transform qualitative sentiment data into quantitative sentiment variables, and to use those variables in an econometric analysis of the relationships between sentiment and other variables. We survey this emerging research field and refer to it as sentometrics, which is a portmanteau of sentiment and econometrics. We provide a synthesis of the relevant methodological approaches, illustrate with empirical results, and discuss useful software

Cross-domain sentiment classification using a sentiment sensitive thesaurus

Automatic classification of sentiment is important for numerous applications such as opinion mining, opinion summarization, contextual advertising, and market analysis. However, sentiment is expressed differently in different domains, and annotating corpora for every possible domain of interest is costly. Applying a sentiment classifier trained using labeled data for a particular domain to classify sentiment of user reviews on a different domain often results in poor performance. We propose a method to overcome this problem in cross-domain sentiment classification. First, we create a sentiment sensitive distributional thesaurus using labeled data for the source domains and unlabeled data for both source and target domains. Sentiment sensitivity is achieved in the thesaurus by incorporating document level sentiment labels in the context vectors used as the basis for measuring the distributional similarity between words. Next, we use the created thesaurus to expand feature vectors during train and test times in a binary classifier. The proposed method significantly outperforms numerous baselines and returns results that are comparable with previously proposed cross-domain sentiment classification methods. We conduct an extensive empirical analysis of the proposed method on single and multi-source domain adaptation, unsupervised and supervised domain adaptation, and numerous similarity measures for creating the sentiment sensitive thesaurus

Weakly-supervised appraisal analysis

This article is concerned with the computational treatment of Appraisal, a Systemic Functional Linguistic theory of the types of language employed to communicate opinion in English. The theory considers aspects such as Attitude (how writers communicate their point of view), Engagement (how writers align themselves with respect to the opinions of others) and Graduation (how writers amplify or diminish their attitudes and engagements). To analyse text according to the theory we employ a weakly-supervised approach to text classification, which involves comparing the similarity of words with prototypical examples of classes. We evaluate the method's performance using a collection of book reviews annotated according to the Appraisal theory