Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does not give insights into how affect is modulated by aspects such as the ad scene setting, salient object attributes and their interactions. Neither do such approaches inform us on how humans prioritize visual information for ad understanding. Our work addresses these lacunae by decomposing video content into detected objects, coarse scene structure, object statistics and actively attended objects identified via eye-gaze. We measure the importance of each of these information channels by systematically incorporating related information into ad affect prediction models. Contrary to the popular notion that ad affect hinges on the narrative and the clever use of linguistic and social cues, we find that actively attended objects and the coarse scene structure better encode affective information as compared to individual scene objects or conspicuous background elements.Comment: Accepted for publication in the Proceedings of 20th ACM International Conference on Multimodal Interaction, Boulder, CO, US

Development of a web-based information system for cascading utilisation of construction materials

This paper presents a Web-based information system for promoting the cascading utilisation of construction materials in order to mitigate the increasing environmental pressure by the construction industry. First, this paper points out me weaknesses of current waste material exchange systems. Then, a new approach is introduced to reuse demolished materials, by which the utilisation of demolished materials may be ascertained before the demolition is actually produced.. Information technologies, including web-based intelligent and distributed systems, are applied to actua1ise this approach. Finally, the development and implementation of the system is described in detail.<br /