Role model (in) advertising?

The article concentrates on analysing the growing interest of academics in studying advertisements. While arguing why this perspective of reading literature may bring interesting critical results, the article focuses mainly on the character of Anna Csillag and its evolution through the twentieth century. Originally Anna Csillag was created as an advertising strategy to be used in selling hairgrowth cream. Boasting beautiful hair, the character grew in popularity across Europe, turning into a public icon of the first half of the twentieth century. Anna Csillag appears as a fictional character in Bruno Schultz’s story Księga (The Book). The article also traces other references to this figure in the twentieth and twenty-first century literary and artistic works

Connotative Meaning of L.A. Bold Cigarette Advertisement My Kind of Bold Version

This study concerns on the connotative meaning in L.A. Bold cigarette TV version advertisement. The objectives of the research are to find out connotative meaning and to describe how connotative meaning denoted in the advertisement. Regarding to this, the writers applied theory of Connotative of a Denotative Sign from Roland Barthes consisting of E, an expression (or signifier), in relation (R) to C, a content (or signified): E R C. The data and data source of this study are the text and pictures that appear in the whole advertisement. As the result, it concludes that each sign has a sign system creates connotative meaning. It is found 16 connotative meanings from 7 data, they are Good Carrier, Enjoyment and Challenge, High class, Masculine and Classic, Playboy and Glamour, Metropolitan, Modern, Masculine, Sporty, Brave, Risk Taker, and not be afraid to smoke cigarette

An Analysis of Tropes Used in Electronic Appliances Advertisements in English Magazines

Iklan adalah pemberitahuan publik untuk menawarkan atau meminta barang, jasa, dll. Salah satu faktor krusial dan penting untuk membuat iklan menjadi menarik dan mudah dipahami adalah kiasan. Selain itu, kiasan dapat membantu produsen dalam membujuk konsumen untuk membeli produk mereka. Ada dua hal yang diteliti dalam penelitian ini. Yang pertama adalah kiasan apa yang paling sering digunakan dalam iklan barang elektronik di majalah berbahasa Inggris dan yang kedua adalah di mana mereka sering digunakan. Tujuan dari penelitian ini adalah untuk menentukan jenis kiasan yang umum digunakan dalam iklan peralatan elektronik di majalah berbahasa Inggris dan untuk mengidentifikasi posisi kiasan tersebut. Penelitian ini juga bertujuan untuk memberikan masukan bagi pengiklan yang berniat untuk merancang iklan, khususnya dalam bentuk tertulis. Obyek penelitian ini adalah iklan peralatan elektronik di majalah berbahasa Inggris. Iklan-iklan tersebut diambil dari enam majalah bahasa Inggris, yaitu; Majalah Connected Mei/Juni 2004 dan Juli/Agustus 2004; Majalah Time edisi 22 Mei 2006 dan 26 Juni 2006, Majalah Info Komputer Agustus 2007, dan Majalah The Jakarta Post Weekender Agustus 2007. Untuk tujuan analisis, data disajikan melalui beberapa langkah. Pertama, iklan dikumpulkan dan dibaca. Kemudian mereka dimasukkan ke dalam kelompok-kelompok. Setelah itu, data yang telah diidentifikasi diinventarisasi dalam tabel. Langkah terakhir adalah mengklasifikasikan iklan dengan memilih data yang sesuai untuk menjawab pertanyaan-pertanyaan dari masalah penelitian. Pada tahap ini penulis mengklasifikasikan beberapa elemen dari iklan, yang terkait dengan topik tersebut. Hasil analisis itu dalam bentuk penjelasan secara rinci mengenai penggunaan kiasan dalam iklan peralatan elektronik. Kiasan yang digunakan dalam iklan adalah hiperbola, metonimi, sinekdok, personifikasi dan klimaks. Dengan melengkapi analisis, pertanyaan-pertanyaan dalam penelitian ini akan terjawab. Pertama, kiasan yang paling dominan digunakan dalam iklan peralatan elektronik adalah hiperbola. Persentase rinciannya adalah hiperbola 43,33%, sinekdok dan personifikasi 20%, klimaks 10%, dan metonimi hanya 6,67%. Dan kiasan sebagian besar ditempatkan pada judul

A tiny new species of Platypelis from the Marojejy National Park in northeastern Madagascar (Amphibia: Microhylidae)

We describe a tiny new frog species of the genus Platypelis (Anura: Microhylidae: Cophylinae) from Marojejy National Park, northeastern Madagascar. Platypelis ravus sp. nov. differs from all other known Platypelis and Cophyla species by its small size (17-19 mm snout-vent length) and a combination of other morphological and bioacoustic characters. The new species seems to be most closely related to P. milloti with which it shares the principal colour pattern, but exhibits a yellow rather than red posterior venter. Uncorrected pairwise sequence divergence in a 16S rRNA gene fragment to all other known species of the genus (except P. cowanii for which no genetic data is available) is greater than 6%. We suggest the inclusion of the new species in the IUCN threat category “Data Deficient”

Front Cover and Publication Information, Volume 27 Issue 3

Front cover and publication information for this issue

A Critique of Advertisements for Female Hygiene Products: A Silent Crisis in America

Female hygiene advertisements can be ambiguous due to the intimate nature of menstruation. This can result in a lack of information and invoke the need to hide signals of menstruation. Further, understanding the target audience’s desires and needs is crucial. Just like any other advertisement campaign, the women buying female hygiene products desire to know the benefits of one type over another. Adding an emotive appeal or a creative method to the advertisement is not wrong. This thesis does not suggest for a dull advertisement; however, there is a balance—a campaign designed to care for and inform women while meeting their body’s needs

Risk: a fiction

Uncertainty creates anxiety so attempts have been made to reduce it using mathematical techniques. In the electronics industry the very large quantities of devices processed have provided reliable statistics and the opportunity to employ statistical methods. However, in fields such as decision-making and risk assessment there are strong criticisms of the probability calculus that have been triggered by discrepancies between the analysis of experts and non-experts. A radically different alternative is to view risk assessment and decision-making as exercises in rhetoric centred on storytelling language games. And to see the risk assessors as part of a political network attempting to influence action

The American Nightmare: The Ford Edsel Flop and Sputnik Terror

During the late 1950s, it seemed everyone was pelting Ford Motor Company’s ill-fated Edsel. What was supposed to be the car of the future and an emblem of American prestige had turned into a symbol of America’s sharp decline. Two years earlier, Ford promised consumers riding on the waves of economic good times that they would no longer have to settle for their old entry-level Ford’s. Instead of allowing middle-class Ford customers to defect to General Motor’s flashy medium-price brands that showed personality and prestige, in 1957 Ford launched the Edsel as the perfect car for these “professional...famil[ies].” Yet soon after the Edsel launched, the Soviet Union’s Sputnik satellite made the good times come to a grinding halt. The triumphant America that Ford designed the Edsel for ceased to exist once the Soviets seemingly conquered outer space, and the failed Edsel only fueled America’s fears that they were slipping behind the Russians. Ultimately Ford tried selling excess, American technological prowess, and the American Dream when the Edsel and Sputnik were proof that all three were in jeopardy