Structure and Dynamics of Information Pathways in Online Media

Diffusion of information, spread of rumors and infectious diseases are all instances of stochastic processes that occur over the edges of an underlying network. Many times networks over which contagions spread are unobserved, and such networks are often dynamic and change over time. In this paper, we investigate the problem of inferring dynamic networks based on information diffusion data. We assume there is an unobserved dynamic network that changes over time, while we observe the results of a dynamic process spreading over the edges of the network. The task then is to infer the edges and the dynamics of the underlying network. We develop an on-line algorithm that relies on stochastic convex optimization to efficiently solve the dynamic network inference problem. We apply our algorithm to information diffusion among 3.3 million mainstream media and blog sites and experiment with more than 179 million different pieces of information spreading over the network in a one year period. We study the evolution of information pathways in the online media space and find interesting insights. Information pathways for general recurrent topics are more stable across time than for on-going news events. Clusters of news media sites and blogs often emerge and vanish in matter of days for on-going news events. Major social movements and events involving civil population, such as the Libyan's civil war or Syria's uprise, lead to an increased amount of information pathways among blogs as well as in the overall increase in the network centrality of blogs and social media sites.Comment: To Appear at the 6th International Conference on Web Search and Data Mining (WSDM '13

Modeling Information Propagation with Survival Theory

Networks provide a skeleton for the spread of contagions, like, information, ideas, behaviors and diseases. Many times networks over which contagions diffuse are unobserved and need to be inferred. Here we apply survival theory to develop general additive and multiplicative risk models under which the network inference problems can be solved efficiently by exploiting their convexity. Our additive risk model generalizes several existing network inference models. We show all these models are particular cases of our more general model. Our multiplicative model allows for modeling scenarios in which a node can either increase or decrease the risk of activation of another node, in contrast with previous approaches, which consider only positive risk increments. We evaluate the performance of our network inference algorithms on large synthetic and real cascade datasets, and show that our models are able to predict the length and duration of cascades in real data.Comment: To appear at ICML '1

Collaborative Inference of Coexisting Information Diffusions

Recently, \textit{diffusion history inference} has become an emerging research topic due to its great benefits for various applications, whose purpose is to reconstruct the missing histories of information diffusion traces according to incomplete observations. The existing methods, however, often focus only on single information diffusion trace, while in a real-world social network, there often coexist multiple information diffusions over the same network. In this paper, we propose a novel approach called Collaborative Inference Model (CIM) for the problem of the inference of coexisting information diffusions. By exploiting the synergism between the coexisting information diffusions, CIM holistically models multiple information diffusions as a sparse 4th-order tensor called Coexisting Diffusions Tensor (CDT) without any prior assumption of diffusion models, and collaboratively infers the histories of the coexisting information diffusions via a low-rank approximation of CDT with a fusion of heterogeneous constraints generated from additional data sources. To improve the efficiency, we further propose an optimal algorithm called Time Window based Parallel Decomposition Algorithm (TWPDA), which can speed up the inference without compromise on the accuracy by utilizing the temporal locality of information diffusions. The extensive experiments conducted on real world datasets and synthetic datasets verify the effectiveness and efficiency of CIM and TWPDA

Influence Maximization with Bandits

We consider the problem of \emph{influence maximization}, the problem of maximizing the number of people that become aware of a product by finding the `best' set of `seed' users to expose the product to. Most prior work on this topic assumes that we know the probability of each user influencing each other user, or we have data that lets us estimate these influences. However, this information is typically not initially available or is difficult to obtain. To avoid this assumption, we adopt a combinatorial multi-armed bandit paradigm that estimates the influence probabilities as we sequentially try different seed sets. We establish bounds on the performance of this procedure under the existing edge-level feedback as well as a novel and more realistic node-level feedback. Beyond our theoretical results, we describe a practical implementation and experimentally demonstrate its efficiency and effectiveness on four real datasets.Comment: 12 page

Early Warning Analysis for Social Diffusion Events

There is considerable interest in developing predictive capabilities for social diffusion processes, for instance to permit early identification of emerging contentious situations, rapid detection of disease outbreaks, or accurate forecasting of the ultimate reach of potentially viral ideas or behaviors. This paper proposes a new approach to this predictive analytics problem, in which analysis of meso-scale network dynamics is leveraged to generate useful predictions for complex social phenomena. We begin by deriving a stochastic hybrid dynamical systems (S-HDS) model for diffusion processes taking place over social networks with realistic topologies; this modeling approach is inspired by recent work in biology demonstrating that S-HDS offer a useful mathematical formalism with which to represent complex, multi-scale biological network dynamics. We then perform formal stochastic reachability analysis with this S-HDS model and conclude that the outcomes of social diffusion processes may depend crucially upon the way the early dynamics of the process interacts with the underlying network's community structure and core-periphery structure. This theoretical finding provides the foundations for developing a machine learning algorithm that enables accurate early warning analysis for social diffusion events. The utility of the warning algorithm, and the power of network-based predictive metrics, are demonstrated through an empirical investigation of the propagation of political memes over social media networks. Additionally, we illustrate the potential of the approach for security informatics applications through case studies involving early warning analysis of large-scale protests events and politically-motivated cyber attacks

Modeling the structure and evolution of discussion cascades

We analyze the structure and evolution of discussion cascades in four popular websites: Slashdot, Barrapunto, Meneame and Wikipedia. Despite the big heterogeneities between these sites, a preferential attachment (PA) model with bias to the root can capture the temporal evolution of the observed trees and many of their statistical properties, namely, probability distributions of the branching factors (degrees), subtree sizes and certain correlations. The parameters of the model are learned efficiently using a novel maximum likelihood estimation scheme for PA and provide a figurative interpretation about the communication habits and the resulting discussion cascades on the four different websites.Comment: 10 pages, 11 figure

Estimating Diffusion Network Structures: Recovery Conditions, Sample Complexity & Soft-thresholding Algorithm

Information spreads across social and technological networks, but often the network structures are hidden from us and we only observe the traces left by the diffusion processes, called cascades. Can we recover the hidden network structures from these observed cascades? What kind of cascades and how many cascades do we need? Are there some network structures which are more difficult than others to recover? Can we design efficient inference algorithms with provable guarantees? Despite the increasing availability of cascade data and methods for inferring networks from these data, a thorough theoretical understanding of the above questions remains largely unexplored in the literature. In this paper, we investigate the network structure inference problem for a general family of continuous-time diffusion models using an $l_1$-regularized likelihood maximization framework. We show that, as long as the cascade sampling process satisfies a natural incoherence condition, our framework can recover the correct network structure with high probability if we observe $O(d^3 \log N)$ cascades, where $d$ is the maximum number of parents of a node and $N$ is the total number of nodes. Moreover, we develop a simple and efficient soft-thresholding inference algorithm, which we use to illustrate the consequences of our theoretical results, and show that our framework outperforms other alternatives in practice.Comment: To appear in the 31st International Conference on Machine Learning (ICML), 201