What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Market information acquisition: a prerequisite for successful strategic entrepreneurship

AbstractThis paper investigates on the types of information used by managers and entrepreneurs, so as to conduct market research and to evaluate market potential.The authors examine five major sets of variables to understand their impact on firms’ information market search effort. Empirical results based on a survey of Greek enterprises provide support for these factors in predicting firms’ market information acquisition. Findings on structural and administrative characteristics of the firms support the notion that companies engaged in greater market information search and evaluation of market potential tend to develop and implement complex penetration and development market strategies, in order to maximize their business performance in the examined market

Analysis of the “make or buy” decision process in a research and development sme

Start-up SMEs face various challenges and difficulties during their existence and due to their nature they often lack knowledge and resources to fully address these challenges. Unlike large companies which have access to various resources, those resources are a significant gap for SMEs and the business owners have to rely on their own limited knowledge. The “Make or buy” decision is a critical decision in an organisation. This decision can affect current and future costs, capability and competences in the company and by taking best practice approaches and measures towards the decision making, extensive costs can be potentially saved. In this study, literature best practices have been reviewed. In addition a small company has been studied and the current practices of the company have been compared to academic best practices. The result of the study will be used to improve the “Make or buy” decision process in the company

Alternative sweetener from curculigo fruits

This study gives an overview on the advantages of Curculigo Latifolia as an alternative sweetener and a health product. The purpose of this research is to provide another option to the people who suffer from diabetes. In this research, Curculigo Latifolia was chosen, due to its unique properties and widely known species in Malaysia. In order to obtain the sweet protein from the fruit, it must go through a couple of procedures. First we harvested the fruits from the Curculigo trees that grow wildly in the garden. Next, the Curculigo fruits were dried in the oven at 50 0C for 3 days. Finally, the dried fruits were blended in order to get a fine powder. Curculin is a sweet protein with a taste-modifying activity of converting sourness to sweetness. The curculin content from the sample shown are directly proportional to the mass of the Curculigo fine powder. While the FTIR result shows that the sample spectrum at peak 1634 cm–1 contains secondary amines. At peak 3307 cm–1 contains alkynes

<i>Trace++</i>: A Traceability Approach for Agile Software Engineering

Agile methodologies have been introduced as an alternative to traditional software engineering methodologies. However, despite the advantages of using agile methodologies, the transition between traditional and agile methodologies is not an easy task. There are several problems associated with the use of agile methodologies. Examples of these problems are related to (i) lack of metrics to measure the amount of rework that occurs per sprint, (ii) interruption of a project after several iterations, (iii) changes in the requirements, (iv) lack of documentation, and (v) lack of management control. In this paper we present Trace++, a traceability technique that extends traditional traceability relationships with extra information in order to support the transition between traditional and agile software development. The use of Trace++ has been evaluated in two real projects of different software development companies to measure the benefits of using Trace++ to support agile software development

A metric to represent the evolution of CAD/analysis models in collaborative design

Computer Aided Design (CAD) and Computer Aided Engineering (CAE) models are often used during product design. Various interactions between the different models must be managed for the designed system to be robust and in accordance with initially defined specifications. Research published to date has for example considered the link between digital mock-up and analysis models. However design/analysis integration must take into consideration the important number of models (digital mock-up and simulation) due to model evolution in time, as well as considering system engineering. To effectively manage modifications made to the system, the dependencies between the different models must be known and the nature of the modification must be characterised to estimate the impact of the modification throughout the dependent models. We propose a technique to describe the nature of a modification which may be used to determine the consequence within other models as well as a way to qualify the modified information. To achieve this, a metric is proposed that allows the qualification and evaluation of data or information, based on the maturity and validity of information and model