The Influence of Message and Audio Modalities in Augmented Reality Mobile Advertisements on Consumers\u27 Purchase Intention

Evidence shows that augmented reality (AR) technology is an effective advertising approach to raise a brand’s awareness, so many big brands implement AR into their marketing strategy. However, the effectiveness of AR mobile advertisements on consumers’ purchase intentions remains unclear. To fill this dearth in the literature, this study examined how message and audio modalities of AR mobile advertisements influenced consumers’ purchase intentions by surveying 120 participants in an online experiment. Based on the uses and gratifications perspective, this experiment manipulated the message type (emotional/factual) and audio-verbal appeal (present/absent) of AR advertisements to investigate their impact on consumers’ attitudes towards buying a watch. The results showed that audio-verbal appeal played a salient role in the emotional message to positively influence consumers’ perceived entertaining gratification and intention to buy the watch. However, the audio-verbal factual message negatively influenced consumers’ purchase intention and did not influence their perceived information gratification. Future research should test other multimedia such as images, video, or animations to better understand the interaction effect between AR mobile advertisements and consumers’ purchase intentions

Infants, Toddlers and Mobile Technology: Examining Parental Choices and the Impact of Early Technology Introduction on Cognitive and Motor Development

Despite recommendations of no screen time for children under the age of 2, parents are introducing mobile technology to their children at very young ages (Rideout, 2013). While research on television use has found negative impacts in all areas of development (Barr, Lauricella, Zack & Clavert, 2010), research has yet to investigate the impact of mobile technology use with very young children. The current set of 3 studies included interviews, a survey, and direct observations of parents using mobile technology with children 1 to 2 years of age. The main finding across all studies was that parents introduce mobile technology to their children at increasingly earlier ages. In particular, parents are using smartphones more frequently than tablets with their younger children. While parents indicated mixed opinions and a number of concerns about the use of mobile technology with very young children, this did not discourage them from using the devices with their young children. Rationales for providing mobile technology to their very young child were consistent across studies and included the need for parent time, avoidance or alleviation of the child’s boredom and potential educational benefits. While touchscreen technology is commonly perceived as easy to use, observations of children in this age group indicate a lack of necessary cognitive and fine motor skills to efficiently operate the devices. Parents compensated for children’s limitations by selecting passive activities such as watching videos or by taking control of the device which was consistent across all studies. The use of mobile technology for passive activities to preoccupy the child, is a concern that may result in similar negative developmental outcomes that are found for television viewing rather than enhancing children’s learning opportunities through technology. This study was a first to indicate that there may be a decrease in verbal interactions while using mobile technology, similar to the decrease in interactions found when children are exposed to television. Contradicting evidence was found to the common perception that mobile technology is inherently interesting. While children showed an initial interest in a novel device, this was not necessarily sustained. However, repeated exposure to mobile technology may be important for encouraging ongoing or further interest. When investigating potential developmental implications contradicting results were found among two of the studies. Self-reported developmental assessments from the survey showed higher fine-motor and problem solving scores in those that had also indicated that their child had been introduced to mobile technology versus those that had not been introduced. However, when using an objective assessment of development higher frequency of mobile technology use was related to lower scores in fine-motor development. Although observations of joint parent-child media play suggest that learning potential from mobile technology may best be supported when parents actively engage with their child, it is clear that parents may need more information to consistently promote this type of engagement. Extending beyond the confines of the study, outcomes do support the need to develop guidelines to ensure that parents know how to maximize the benefits from mobile technology and minimize potential deficits

Influence of social networks on communication and culture

Má bakalářská práce je zaměřena na problematiku sociálních sítí a jejich vliv na dnešní společnost. Zabývá se jejich historií od prvotních pokusů až po nejnovější globální sociání sítě. Poté práce vysvětluje základní myšlenku vedoucí k vytvoření sociálních sítí i jejich charakteristické znaky. Dále nastiňuje problémy související se snadnou dostupností a nadměrným využíváním sociálních sítí, které následně ovlivňuje lidskou společnost. Práce se věnuje vlivu sociálních sítí na jazyk, mezilidskou komunikaci a kulturní adaptaci.My bachelor thesis is focused on issues with social networking services and their influence on modern society. It addresses their history from the very first attempts to create a social networking service to the modern global ones. Later the thesis provides an explanation of the creation of a social networking service and its characteristic traits. Furthermore it outlines problems connected with the availability and overuse of social networking services that are subsequently influencing the human society. The thesis also analyzes the influence of social networks on language, interpersonal communication and cultural adaptation.

MAIS - A Model for the Multi-criteria Analysis of Interaction Solutions

AbstractThe research methodology applied in this work, consisted of the following steps: initially, we collected work that applied subjective analysis methods in a decision making process in order to choose the appropriate interaction solution(s) to the users’ preferences. Then, we verified the characteristics of the multi-criteria approaches found in such works, which did not provide designers with support to define what to evaluate in solutions, how to assess them nor to what purpose the analysis is made. Subsequently, we derived a general process, from which we could identify the main elements to generate an evaluation model. Such elements refer to interaction aspects, concepts, techniques and methods coming from different areas of computer scienc

Future bathroom: A study of user-centred design principles affecting usability, safety and satisfaction in bathrooms for people living with disabilities

Research and development work relating to assistive technology 2010-11 (Department of Health) Presented to Parliament pursuant to Section 22 of the Chronically Sick and Disabled Persons Act 197