Classifying Twitter Favorites: Like, Bookmark, or Thanks?

Since its foundation in 2006, Twitter has enjoyed a meteoric rise in popularity, currently boasting over 500 million users. Its short text nature means that the service is open to a variety of different usage patterns, which have evolved rapidly in terms of user base and utilization. Prior work has categorized Twitter users, as well as studied the use of lists and re-tweets and how these can be used to infer user profiles and interests. The focus of this article is on studying why and how Twitter users mark tweets as “favorites”—a functionality with currently poorly understood usage, but strong relevance for personalization and information access applications. Firstly, manual analysis and classification are carried out on a randomly chosen set of favorited tweets, which reveal different approaches to using this functionality (i.e., bookmarks, thanks, like, conversational, and selfpromotion). Secondly, an automatic favorites classification approach is proposed, based on the categories established in the previous step. Our machine learning experiments demonstrate a high degree of success in matching human judgments in classifying favorites according to usage type. In conclusion, we discuss the purposes to which these data could be put, in the context of identifying users’ patterns of interests

A Socio-Informatic Approach to Automated Account Classification on Social Media

Automated accounts on social media have become increasingly problematic. We propose a key feature in combination with existing methods to improve machine learning algorithms for bot detection. We successfully improve classification performance through including the proposed feature.Comment: International Conference on Social Media and Societ

Organized Behavior Classification of Tweet Sets using Supervised Learning Methods

During the 2016 US elections Twitter experienced unprecedented levels of propaganda and fake news through the collaboration of bots and hired persons, the ramifications of which are still being debated. This work proposes an approach to identify the presence of organized behavior in tweets. The Random Forest, Support Vector Machine, and Logistic Regression algorithms are each used to train a model with a data set of 850 records consisting of 299 features extracted from tweets gathered during the 2016 US presidential election. The features represent user and temporal synchronization characteristics to capture coordinated behavior. These models are trained to classify tweet sets among the categories: organic vs organized, political vs non-political, and pro-Trump vs pro-Hillary vs neither. The random forest algorithm performs better with greater than 95% average accuracy and f-measure scores for each category. The most valuable features for classification are identified as user based features, with media use and marking tweets as favorite to be the most dominant.Comment: 51 pages, 5 figure

Validation of Twitter opinion trends with national polling aggregates: Hillary Clinton vs Donald Trump

Measuring and forecasting opinion trends from real-time social media is a long-standing goal of big-data analytics. Despite its importance, there has been no conclusive scientific evidence so far that social media activity can capture the opinion of the general population. Here we develop a method to infer the opinion of Twitter users regarding the candidates of the 2016 US Presidential Election by using a combination of statistical physics of complex networks and machine learning based on hashtags co-occurrence to develop an in-domain training set approaching 1 million tweets. We investigate the social networks formed by the interactions among millions of Twitter users and infer the support of each user to the presidential candidates. The resulting Twitter trends follow the New York Times National Polling Average, which represents an aggregate of hundreds of independent traditional polls, with remarkable accuracy. Moreover, the Twitter opinion trend precedes the aggregated NYT polls by 10 days, showing that Twitter can be an early signal of global opinion trends. Our analytics unleash the power of Twitter to uncover social trends from elections, brands to political movements, and at a fraction of the cost of national polls