A Latent Dirichlet Allocation Approach using Mixed Graph of Terms for Sentiment Analysis

The spread of generic (as Twitter, Facebook orGoogle+) or specialized (as LinkedIn or Viadeo) social networks allows to millions of users to share opinions on different aspects of life every day. Therefore this information is a rich source of data for opinion mining and sentiment analysis. This paper presents a novel approach to the sentiment analysis based on the Latent Dirichlet Allocation (LDA) approach. The proposed methodology aims to identify a word-based graphical model (we call it a mixed graph of terms) for depicting a positive or negative attitude towards a topic. By the use of this model it will be possible to automatically mine from documents positive and negative sentiments.Experimental evaluation, on standard and real datasets, shows that the proposed approach is effective and furnishes good and reliable results

Automatically extracting polarity-bearing topics for cross-domain sentiment classification

Joint sentiment-topic (JST) model was previously proposed to detect sentiment and topic simultaneously from text. The only supervision required by JST model learning is domain-independent polarity word priors. In this paper, we modify the JST model by incorporating word polarity priors through modifying the topic-word Dirichlet priors. We study the polarity-bearing topics extracted by JST and show that by augmenting the original feature space with polarity-bearing topics, the in-domain supervised classifiers learned from augmented feature representation achieve the state-of-the-art performance of 95% on the movie review data and an average of 90% on the multi-domain sentiment dataset. Furthermore, using feature augmentation and selection according to the information gain criteria for cross-domain sentiment classification, our proposed approach performs either better or comparably compared to previous approaches. Nevertheless, our approach is much simpler and does not require difficult parameter tuning

Unraveling e-WOM patterns using text mining and sentiment analysis

Electronic word-of-mouth (e-WOM) is a very important way for firms to measure the pulse of its online reputation. Today, consumers use e-WOM as a way to interact with companies and share not only their satisfaction with the experience, but also their discontent. E-WOM is even a good way for companies to co-create better experiences that meet consumer needs. However, not many companies are using such unstructured information as a valuable resource to help in decision making. First, because e-WOM is mainly textual information that needs special data treatment and second, because it is spread in many different platforms and occurs in near-real-time, which makes it hard to handle. The current chapter revises the main methodologies used successfully to unravel hidden patterns in e-WOM in order to help decision makers to use such information to better align their companies with the consumer’s needs.info:eu-repo/semantics/acceptedVersio

Sentiment detection in social networks and in collaborative learning environments

Daily millions of messages appear on the web, which is becoming a rich source of data for opinion mining and sentiment analysis. The computational study of opinions, feelings and emotions expressed in a text often relates to the identification of agreement or disagreement with statements, contained in comments or reviews, that convey positive or negative feelings. The detection and analysis of sentiment in textual communication is a topic attracting attention also in the context of collaborative learning in social networks, being learners actively engaged in presenting and defending ideas and opinions, as well as exchanging moods about courses with peers. In this paper, we investigate the adoption of a probabilistic approach based on the Latent Dirichlet Allocation (LDA) as Sentiment Grabber. Through this approach, for a set of documents belonging to a same knowledge domain, a graph, the Mixed Graph of Terms, can be automatically extracted. The paper shows how this graph contains a set of weighted word pairs, which are discriminative for sentiment classification. The proposed method has been tested in different context: a standard dataset containing movie reviews; a real-time analysis of social networks posts; a collaborative learning scenario. The experimental evaluation shows how the proposed approach is effective and satisfactory

The supervised hierarchical Dirichlet process

We propose the supervised hierarchical Dirichlet process (sHDP), a nonparametric generative model for the joint distribution of a group of observations and a response variable directly associated with that whole group. We compare the sHDP with another leading method for regression on grouped data, the supervised latent Dirichlet allocation (sLDA) model. We evaluate our method on two real-world classification problems and two real-world regression problems. Bayesian nonparametric regression models based on the Dirichlet process, such as the Dirichlet process-generalised linear models (DP-GLM) have previously been explored; these models allow flexibility in modelling nonlinear relationships. However, until now, Hierarchical Dirichlet Process (HDP) mixtures have not seen significant use in supervised problems with grouped data since a straightforward application of the HDP on the grouped data results in learnt clusters that are not predictive of the responses. The sHDP solves this problem by allowing for clusters to be learnt jointly from the group structure and from the label assigned to each group.Comment: 14 page

Topic modeling in marketing: recent advances and research opportunities

Using a probabilistic approach for exploring latent patterns in high-dimensional co-occurrence data, topic models offer researchers a flexible and open framework for soft-clustering large data sets. In recent years, there has been a growing interest among marketing scholars and practitioners to adopt topic models in various marketing application domains. However, to this date, there is no comprehensive overview of this rapidly evolving field. By analyzing a set of 61 published papers along with conceptual contributions, we systematically review this highly heterogeneous area of research. In doing so, we characterize extant contributions employing topic models in marketing along the dimensions data structures and retrieval of input data, implementation and extensions of basic topic models, and model performance evaluation. Our findings confirm that there is considerable progress done in various marketing sub-areas. However, there is still scope for promising future research, in particular with respect to integrating multiple, dynamic data sources, including time-varying covariates and the combination of exploratory topic models with powerful predictive marketing models

Trend Topic Analysis using Latent Dirichlet Allocation (LDA) (Study Case: Denpasar People’s Complaints Online Website)

According to the publication of the Central Bureau of Statistics 2017, the population of Denpasar people has increased to 914,300 people. The Increasing number of the population raises various problems that must be faced by the Denpasar’s Government. The variety of problems is in line with the increase in complaints data posted through Denpasar people’s complaints online website, which made it difficult to know the main topics of the problems. The purpose of this research is to find the main topics of complaints Denpasar residents quickly and efficiently. The method used to achieve the objective of the research is Latent Dirichlet Allocation topic models with Gibbs sampling parameter estimation. The number of topics obtained through the highest log-likelihood value -42,528.84, the value is in the number of topics 19. The trending topic was based on the highest topic probability, topic 4, with a topic probability value 0.055. Based on these results, the trend of a topic is on topic 4 which can be interpreted that many residents of Denpasar complained about damaged roads and requested to fix the roads