79,108 research outputs found
A Knowledge-Enhanced Recommendation Model with Attribute-Level Co-Attention
Deep neural networks (DNNs) have been widely employed in recommender systems
including incorporating attention mechanism for performance improvement.
However, most of existing attention-based models only apply item-level
attention on user side, restricting the further enhancement of recommendation
performance. In this paper, we propose a knowledge-enhanced recommendation
model ACAM, which incorporates item attributes distilled from knowledge graphs
(KGs) as side information, and is built with a co-attention mechanism on
attribute-level to achieve performance gains. Specifically, each user and item
in ACAM are represented by a set of attribute embeddings at first. Then, user
representations and item representations are augmented simultaneously through
capturing the correlations between different attributes by a co-attention
module. Our extensive experiments over two realistic datasets show that the
user representations and item representations augmented by attribute-level
co-attention gain ACAM's superiority over the state-of-the-art deep models
KGAT: Knowledge Graph Attention Network for Recommendation
To provide more accurate, diverse, and explainable recommendation, it is
compulsory to go beyond modeling user-item interactions and take side
information into account. Traditional methods like factorization machine (FM)
cast it as a supervised learning problem, which assumes each interaction as an
independent instance with side information encoded. Due to the overlook of the
relations among instances or items (e.g., the director of a movie is also an
actor of another movie), these methods are insufficient to distill the
collaborative signal from the collective behaviors of users. In this work, we
investigate the utility of knowledge graph (KG), which breaks down the
independent interaction assumption by linking items with their attributes. We
argue that in such a hybrid structure of KG and user-item graph, high-order
relations --- which connect two items with one or multiple linked attributes
--- are an essential factor for successful recommendation. We propose a new
method named Knowledge Graph Attention Network (KGAT) which explicitly models
the high-order connectivities in KG in an end-to-end fashion. It recursively
propagates the embeddings from a node's neighbors (which can be users, items,
or attributes) to refine the node's embedding, and employs an attention
mechanism to discriminate the importance of the neighbors. Our KGAT is
conceptually advantageous to existing KG-based recommendation methods, which
either exploit high-order relations by extracting paths or implicitly modeling
them with regularization. Empirical results on three public benchmarks show
that KGAT significantly outperforms state-of-the-art methods like Neural FM and
RippleNet. Further studies verify the efficacy of embedding propagation for
high-order relation modeling and the interpretability benefits brought by the
attention mechanism.Comment: KDD 2019 research trac
What attracts vehicle consumersâ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?
Purpose:
The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint.
Design/methodology/approach:
A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel NaĂŻve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint.
Findings:
The big data analytics argue that âcost-effectivenessâ characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior.
Research limitations/implications:
The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation.
Originality/value:
Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective
Emergence of scale-free leadership structure in social recommender systems
The study of the organization of social networks is important for
understanding of opinion formation, rumor spreading, and the emergence of
trends and fashion. This paper reports empirical analysis of networks extracted
from four leading sites with social functionality (Delicious, Flickr, Twitter
and YouTube) and shows that they all display a scale-free leadership structure.
To reproduce this feature, we propose an adaptive network model driven by
social recommending. Artificial agent-based simulations of this model highlight
a "good get richer" mechanism where users with broad interests and good
judgments are likely to become popular leaders for the others. Simulations also
indicate that the studied social recommendation mechanism can gradually improve
the user experience by adapting to tastes of its users. Finally we outline
implications for real online resource-sharing systems
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