Personalized sentiment classification based on latent individuality of microblog users

Sentiment expression in microblog posts often re-flects user’s specific individuality due to different language habit, personal character, opinion bias and so on. Existing sentiment classification algo-rithms largely ignore such latent personal distinc-tions among different microblog users. Meanwhile, sentiment data of microblogs are sparse for indi-vidual users, making it infeasible to learn effective personalized classifier. In this paper, we propose a novel, extensible personalized sentiment classi-fication method based on a variant of latent fac-tor model to capture personal sentiment variations by mapping users and posts into a low-dimensional factor space. We alleviate the sparsity of personal texts by decomposing the posts into words which are further represented by the weighted sentiment and topic units based on a set of syntactic units of words obtained from dependency parsing results. To strengthen the representation of users, we lever-age users following relation to consolidate the in-dividuality of a user fused from other users with similar interests. Results on real-world microblog datasets confirm that our method outperforms state-of-the-art baseline algorithms with large margins.