What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Sentimental analysis of audio based customer reviews without textual conversion

The current trends or procedures followed in the customer relation management system (CRM) are based on reviews, mails, and other textual data, gathered in the form of feedback from the customers. Sentiment analysis algorithms are deployed in order to gain polarity results, which can be used to improve customer services. But with evolving technologies, lately reviews or feedbacks are being dominated by audio data. As per literature, the audio contents are being translated to text and sentiments are analyzed using natural processing language techniques. However, these approaches can be time consuming. The proposed work focuses on analyzing the sentiments on the audio data itself without any textual conversion. The basic sentiment analysis polarities are mostly termed as positive, negative, and natural. But the focus is to make use of basic emotions as the base of deciding the polarity. The proposed model uses deep neural network and features such as Mel frequency cepstral coefficients (MFCC), Chroma and Mel Spectrogram on audio-based reviews

Aspect-Based Sentiment Analysis using Machine Learning and Deep Learning Approaches

Sentiment analysis (SA) is also known as opinion mining, it is the process of gathering and analyzing people's opinions about a particular service, good, or company on websites like Twitter, Facebook, Instagram, LinkedIn, and blogs, among other places. This article covers a thorough analysis of SA and its levels. This manuscript's main focus is on aspect-based SA, which helps manufacturing organizations make better decisions by examining consumers' viewpoints and opinions of their products. The many approaches and methods used in aspect-based sentiment analysis are covered in this review study (ABSA). The features associated with the aspects were manually drawn out in traditional methods, which made it a time-consuming and error-prone operation. Nevertheless, these restrictions may be overcome as artificial intelligence develops. Therefore, to increase the effectiveness of ABSA, researchers are increasingly using AI-based machine learning (ML) and deep learning (DL) techniques. Additionally, certain recently released ABSA approaches based on ML and DL are examined, contrasted, and based on this research, gaps in both methodologies are discovered. At the conclusion of this study, the difficulties that current ABSA models encounter are also emphasized, along with suggestions that can be made to improve the efficacy and precision of ABSA systems

Sentiment analysis of weather news in British online newspapers

The advancement of modern technologies has influenced the way news is presented and consumed, particularly online. Weather is an important topic for the public as it relates to the human experience and addresses current societal issues. In this paper, we introduce a systematic approach to conduct sentiment analysis of weather news stories, to specify the emotional tone and examine the role of subjectivity in online news reporting. This research falls within the scope of a lexicon-based (unsupervised) approach to sentiment analysis, which involves finding the sentiment polarity of words. The analysis is predominantly based on sentence-level sentiment analysis. Two popular online web services, MonkeyLearn and SentiStrength, were applied to automatically detect human emotions. We compared the efficiency of each tool and found that MonkeyLearn provided better final results in comparison to SentiStrength, which tended to misclassify negative sentiments into neutral ones. The final results of frequency calculation showed the dominance of weather news stories with negative sentiment polarity over positive and neutral ones, with neutral sentiments being in the minority. Based on the empirical findings, we observed an objectivity-to-subjectivity shift in online news reporting

Hybrid Approach for Emotion Classification of Audio Conversation Based on Text and Speech Mining

AbstractOne of the greatest challenges in speech technology is estimating the speaker's emotion. Most of the existing approaches concentrate either on audio or text features. In this work, we propose a novel approach for emotion classification of audio conversation based on both speech and text. The novelty in this approach is in the choice of features and the generation of a single feature vector for classification. Our main intention is to increase the accuracy of emotion classification of speech by considering both audio and text features. In this work we use standard methods such as Natural Language Processing, Support Vector Machines, WordNet Affect and SentiWordNet. The dataset for this work have been taken from Semval -2007 and eNTERFACE’05 EMOTION Database

Implicit emotion detection in text

In text, emotion can be expressed explicitly, using emotion-bearing words (e.g. happy, guilty) or implicitly without emotion-bearing words. Existing approaches focus on the detection of explicitly expressed emotion in text. However, there are various ways to express and convey emotions without the use of these emotion-bearing words. For example, given two sentences: “The outcome of my exam makes me happy” and “I passed my exam”, both sentences express happiness, with the first expressing it explicitly and the other implying it. In this thesis, we investigate implicit emotion detection in text. We propose a rule-based approach for implicit emotion detection, which can be used without labeled corpora for training. Our results show that our approach outperforms the lexicon matching method consistently and gives competitive performance in comparison to supervised classifiers. Given that emotions such as guilt and admiration which often require the identification of blameworthiness and praiseworthiness, we also propose an approach for the detection of blame and praise in text, using an adapted psychology model, Path model to blame. Lack of benchmarking dataset led us to construct a corpus containing comments of individuals’ emotional experiences annotated as blame, praise or others. Since implicit emotion detection might be useful for conflict-of-interest (CoI) detection in Wikipedia articles, we built a CoI corpus and explored various features including linguistic and stylometric, presentation, bias and emotion features. Our results show that emotion features are important when using Nave Bayes, but the best performance is obtained with SVM on linguistic and stylometric features only. Overall, we show that a rule-based approach can be used to detect implicit emotion in the absence of labelled data; it is feasible to adopt the psychology path model to blame for blame/praise detection from text, and implicit emotion detection is beneficial for CoI detection in Wikipedia articles