BlogForever: D2.5 Weblog Spam Filtering Report and Associated Methodology

This report is written as a first attempt to define the BlogForever spam detection strategy. It comprises a survey of weblog spam technology and approaches to their detection. While the report was written to help identify possible approaches to spam detection as a component within the BlogForver software, the discussion has been extended to include observations related to the historical, social and practical value of spam, and proposals of other ways of dealing with spam within the repository without necessarily removing them. It contains a general overview of spam types, ready-made anti-spam APIs available for weblogs, possible methods that have been suggested for preventing the introduction of spam into a blog, and research related to spam focusing on those that appear in the weblog context, concluding in a proposal for a spam detection workflow that might form the basis for the spam detection component of the BlogForever software

Internet Marketing for Profit Organizations: A framework for the implementation of strategic internet marketing

Merged with duplicate record 10026.1/828 on 13.03.2017 by CS (TIS)The development of the Internet has significantly changed the face of established markets and operation approaches across a tremendous spectrum of different industries. Within the competitive environment of those industries, the opportunities and risks derived from the new platform are so ubiquitous that unused opportunities quickly translate into potential risks. Those opportunities and risks demand for a structured approach how to implement a sustainable Internet marketing strategy that targets clear business objectives. Marketing and strategic management theory describes very clear structural principles towards their operational implementation. Based on those principles an extensive literature review has been conducted which confirms the result from representative statistics that demonstrate the lack of a comprehensive framework for strategic Internet marketing. The distinct result of this research is such a comprehensive framework which has been directly derived from the illustrated principles of strategic management and Internet marketing. All major components of this generic framework are designed, evaluated in dedicated surveys and validated in extensive case studies. The main achievements of the research are: • A comprehensive review of the current state-of-the-art Internet marketing strategies • Conceptual specification of a strategic Internet marketing framework with generic applicability to profit organizations • Demonstration of the practical feasibility of the proposed framework at the implementation level (via several examples like the SIMTF and SIMPF) • Confirmation of the applicability of the framework based upon a survey of potential beneficiaries • Validation of the effectiveness of the approach via case study scenarios Changing the understanding of a former technical discipline, the thesis describes how Internet marketing becomes a precise strategic instrument for profit organizations. The new structured, complete and self-similar framework facilitates sales organizations to significantly increase the effectiveness and efficiency of their marketing operations. Furthermore, the framework ensures a high level of transparency about the impact and benefit of individual activities. The new model explicitly answers concerns and problems raised and documented in existing research and accommodate for the current limitations of strategic Internet marketing. The framework allows evaluating existing as well as future Internet marketing tactics and provides a reference model for all other definitions of objectives, KPI and work packages. Finally this thesis also matures the subject matter of Internet marketing as a discipline of independent scientific research providing an underlying structure for subsequent studies.Darmstadt Node of the CSCAN Network at University of Applied Sciences, Darmstad

Improving search engines with open Web-based SKOS vocabularies

Dissertação para obtenção do Grau de Mestre em Engenharia InformáticaThe volume of digital information is increasingly larger and even though organiza-tions are making more of this information available, without the proper tools users have great difficulties in retrieving documents about subjects of interest. Good infor-mation retrieval mechanisms are crucial for answering user information needs. Nowadays, search engines are unavoidable - they are an essential feature in docu-ment management systems. However, achieving good relevancy is a difficult problem particularly when dealing with specific technical domains where vocabulary mismatch problems can be prejudicial. Numerous research works found that exploiting the lexi-cal or semantic relations of terms in a collection attenuates this problem. In this dissertation, we aim to improve search results and user experience by inves-tigating the use of potentially connected Web vocabularies in information retrieval en-gines. In the context of open Web-based SKOS vocabularies we propose a query expan-sion framework implemented in a widely used IR system (Lucene/Solr), and evaluated using standard IR evaluation datasets. The components described in this thesis were applied in the development of a new search system that was integrated with a rapid applications development tool in the context of an internship at Quidgest S.A.Fundação para a Ciência e Tecnologia - ImTV research project, in the context of the UTAustin-Portugal collaboration (UTA-Est/MAI/0010/2009); QSearch project (FCT/Quidgest

Marketing implications of traditional and ICT-mediated leisure activities

This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer behaviour. An online survey of 558 members and 1319 ex-members of an Australian DVD rental company gathered preferences for nine traditional leisure activities and seven ICT-mediated leisure activities. The results of a cluster analysis showed four clusters with significant cluster differences across leisure activities and across demographics and consumer behaviours. For practitioners, the study illustrates how profiling customers on their leisure preferences can increase advertising effectiveness, reflect loyalty and help predict customer lifetime value. For academia, the results reveal how another consumer dimension, leisure activities, relates to demographic and behavioural characteristics