Using Social Media Monitoring for Public Policy Making - An Evaluation

Social media monitoring has been initially adopted by private sector firms in order to collect opinions, complaints and questions concerning their products and services, to be used for making appropriate changes and improvements of them and also for designing communication strategies. Recently government agencies have started adopting SMM, as a form of ‘passive citizen-sourcing’, in order to collect useful information from citizens concerning their needs, problems, opinions and suggestions, to be used for public policy formulation. It is therefore important to evaluate these first initiatives, so that the potential of SMM with respect to public policy making can be exploited, and at the same time appropriate adaptations and improvements of relevant ICT platforms and practices can be made, in order to reach higher levels of maturity. This paper makes a two-fold contribution in this direction. Initially it develops a framework for evaluating the use of SMM for supporting policy making, initially from the ‘classical’ ease of use perspective, and then from a public policy perspective, based on the wicked social problems theory. This framework is then used for the evaluation of three pilot applications of a novel method of SMM by government agencies and other policy stakeholders, which has been developed as part of a European research project

Sensing Human Sentiment via Social Media Images: Methodologies and Applications

abstract: Social media refers computer-based technology that allows the sharing of information and building the virtual networks and communities. With the development of internet based services and applications, user can engage with social media via computer and smart mobile devices. In recent years, social media has taken the form of different activities such as social network, business network, text sharing, photo sharing, blogging, etc. With the increasing popularity of social media, it has accumulated a large amount of data which enables understanding the human behavior possible. Compared with traditional survey based methods, the analysis of social media provides us a golden opportunity to understand individuals at scale and in turn allows us to design better services that can tailor to individuals’ needs. From this perspective, we can view social media as sensors, which provides online signals from a virtual world that has no geographical boundaries for the real world individual's activity. One of the key features for social media is social, where social media users actively interact to each via generating content and expressing the opinions, such as post and comment in Facebook. As a result, sentiment analysis, which refers a computational model to identify, extract or characterize subjective information expressed in a given piece of text, has successfully employs user signals and brings many real world applications in different domains such as e-commerce, politics, marketing, etc. The goal of sentiment analysis is to classify a user’s attitude towards various topics into positive, negative or neutral categories based on textual data in social media. However, recently, there is an increasing number of people start to use photos to express their daily life on social media platforms like Flickr and Instagram. Therefore, analyzing the sentiment from visual data is poise to have great improvement for user understanding. In this dissertation, I study the problem of understanding human sentiments from large scale collection of social images based on both image features and contextual social network features. We show that neither visual features nor the textual features are by themselves sufficient for accurate sentiment prediction. Therefore, we provide a way of using both of them, and formulate sentiment prediction problem in two scenarios: supervised and unsupervised. We first show that the proposed framework has flexibility to incorporate multiple modalities of information and has the capability to learn from heterogeneous features jointly with sufficient training data. Secondly, we observe that negative sentiment may related to human mental health issues. Based on this observation, we aim to understand the negative social media posts, especially the post related to depression e.g., self-harm content. Our analysis, the first of its kind, reveals a number of important findings. Thirdly, we extend the proposed sentiment prediction task to a general multi-label visual recognition task to demonstrate the methodology flexibility behind our sentiment analysis model.Dissertation/ThesisDoctoral Dissertation Computer Science 201

Mining Social Media and Structured Data in Urban Environmental Management to Develop Smart Cities

This research presented the deployment of data mining on social media and structured data in urban studies. We analyzed urban relocation, air quality and traffic parameters on multicity data as early work. We applied the data mining techniques of association rules, clustering and classification on urban legislative history. Results showed that data mining could produce meaningful knowledge to support urban management. We treated ordinances (local laws) and the tweets about them as indicators to assess urban policy and public opinion. Hence, we conducted ordinance and tweet mining including sentiment analysis of tweets. This part of the study focused on NYC with a goal of assessing how well it heads towards a smart city. We built domain-specific knowledge bases according to widely accepted smart city characteristics, incorporating commonsense knowledge sources for ordinance-tweet mapping. We developed decision support tools on multiple platforms using the knowledge discovered to guide urban management. Our research is a concrete step in harnessing the power of data mining in urban studies to enhance smart city development

Comparative Analysis of Big Data Analytics Software in Assessing Sample Data

Over the last few years, big data has emerged as an important topic of discussion in most firms owing to its ability of creation, storage and processing of content at a reasonable price. Big data consists of advanced tools and techniques to process large volumes of data in organisations. Investment in big data analytics has almost become a necessity in large-sized firms, particularly multinational companies, for its unique benefits, particularly in prediction and identification of various trends. Some of the most popular big data analytics software used today are MapReduce, Hive, Tableau and Hive, while the framework Hadoop enables easy processing of such extremely large data sets. The current research attempts to create a comparative assessment of five such applications namely IBM SPSS, IBM Watson Analytics, R, Minitab and SAS. The case taken into effect for the test was that of the factors affecting housing affordability in the US. Based on the statistics obtained from the American Housing Survey (AHS) database, the researcher has identified different factors impacting the affordability in the states. The technique of reducing variables though Principal Component Analysis (PCA) and a model based on partial least square regression/polynomial regression was fitted to check the impact on the affordability. The primary findings suggest that majorly age of the head of the household, income earned were the two most important factors affecting the pricing in the region. Also, a comparison is drawn at the end of study with interpretation of the most and least effective applications

Revisiting Urban Dynamics through Social Urban Data

The study of dynamic spatial and social phenomena in cities has evolved rapidly in the recent years, yielding new insights into urban dynamics. This evolution is strongly related to the emergence of new sources of data for cities (e.g. sensors, mobile phones, online social media etc.), which have potential to capture dimensions of social and geographic systems that are difficult to detect in traditional urban data (e.g. census data). However, as the available sources increase in number, the produced datasets increase in diversity. Besides heterogeneity, emerging social urban data are also characterized by multidimensionality. The latter means that the information they contain may simultaneously address spatial, social, temporal, and topical attributes of people and places. Therefore, integration and geospatial (statistical) analysis of multidimensional data remain a challenge. The question which, then, arises is how to integrate heterogeneous and multidimensional social urban data into the analysis of human activity dynamics in cities?  To address the above challenge, this thesis proposes the design of a framework of novel methods and tools for the integration, visualization, and exploratory analysis of large-scale and heterogeneous social urban data to facilitate the understanding of urban dynamics. The research focuses particularly on the spatiotemporal dynamics of human activity in cities, as inferred from different sources of social urban data. The main objective is to provide new means to enable the incorporation of heterogeneous social urban data into city analytics, and to explore the influence of emerging data sources on the understanding of cities and their dynamics.  In mitigating the various heterogeneities, a methodology for the transformation of heterogeneous data for cities into multidimensional linked urban data is, therefore, designed. The methodology follows an ontology-based data integration approach and accommodates a variety of semantic (web) and linked data technologies. A use case of data interlinkage is used as a demonstrator of the proposed methodology. The use case employs nine real-world large-scale spatiotemporal data sets from three public transportation organizations, covering the entire public transport network of the city of Athens, Greece.  To further encourage the consumption of linked urban data by planners and policy-makers, a set of webbased tools for the visual representation of ontologies and linked data is designed and developed. The tools – comprising the OSMoSys framework – provide graphical user interfaces for the visual representation, browsing, and interactive exploration of both ontologies and linked urban data.  After introducing methods and tools for data integration, visual exploration of linked urban data, and derivation of various attributes of people and places from different social urban data, it is examined how they can all be combined into a single platform. To achieve this, a novel web-based system (coined SocialGlass) for the visualization and exploratory analysis of human activity dynamics is designed. The system combines data from various geo-enabled social media (i.e. Twitter, Instagram, Sina Weibo) and LBSNs (i.e. Foursquare), sensor networks (i.e. GPS trackers, Wi-Fi cameras), and conventional socioeconomic urban records, but also has the potential to employ custom datasets from other sources.  A real-world case study is used as a demonstrator of the capacities of the proposed web-based system in the study of urban dynamics. The case study explores the potential impact of a city-scale event (i.e. the Amsterdam Light festival 2015) on the activity and movement patterns of different social categories (i.e. residents, non-residents, foreign tourists), as compared to their daily and hourly routines in the periods  before and after the event. The aim of the case study is twofold. First, to assess the potential and limitations of the proposed system and, second, to investigate how different sources of social urban data could influence the understanding of urban dynamics.  The contribution of this doctoral thesis is the design and development of a framework of novel methods and tools that enables the fusion of heterogeneous multidimensional data for cities. The framework could foster planners, researchers, and policy makers to capitalize on the new possibilities given by emerging social urban data. Having a deep understanding of the spatiotemporal dynamics of cities and, especially of the activity and movement behavior of people, is expected to play a crucial role in addressing the challenges of rapid urbanization. Overall, the framework proposed by this research has potential to open avenues of quantitative explorations of urban dynamics, contributing to the development of a new science of cities