Extracting Implicit Social Relation for Social Recommendation Techniques in User Rating Prediction

Recommendation plays an increasingly important role in our daily lives. Recommender systems automatically suggest items to users that might be interesting for them. Recent studies illustrate that incorporating social trust in Matrix Factorization methods demonstrably improves accuracy of rating prediction. Such approaches mainly use the trust scores explicitly expressed by users. However, it is often challenging to have users provide explicit trust scores of each other. There exist quite a few works, which propose Trust Metrics to compute and predict trust scores between users based on their interactions. In this paper, first we present how social relation can be extracted from users' ratings to items by describing Hellinger distance between users in recommender systems. Then, we propose to incorporate the predicted trust scores into social matrix factorization models. By analyzing social relation extraction from three well-known real-world datasets, which both: trust and recommendation data available, we conclude that using the implicit social relation in social recommendation techniques has almost the same performance compared to the actual trust scores explicitly expressed by users. Hence, we build our method, called Hell-TrustSVD, on top of the state-of-the-art social recommendation technique to incorporate both the extracted implicit social relations and ratings given by users on the prediction of items for an active user. To the best of our knowledge, this is the first work to extend TrustSVD with extracted social trust information. The experimental results support the idea of employing implicit trust into matrix factorization whenever explicit trust is not available, can perform much better than the state-of-the-art approaches in user rating prediction

Deep Learning based Recommender System: A Survey and New Perspectives

With the ever-growing volume of online information, recommender systems have been an effective strategy to overcome such information overload. The utility of recommender systems cannot be overstated, given its widespread adoption in many web applications, along with its potential impact to ameliorate many problems related to over-choice. In recent years, deep learning has garnered considerable interest in many research fields such as computer vision and natural language processing, owing not only to stellar performance but also the attractive property of learning feature representations from scratch. The influence of deep learning is also pervasive, recently demonstrating its effectiveness when applied to information retrieval and recommender systems research. Evidently, the field of deep learning in recommender system is flourishing. This article aims to provide a comprehensive review of recent research efforts on deep learning based recommender systems. More concretely, we provide and devise a taxonomy of deep learning based recommendation models, along with providing a comprehensive summary of the state-of-the-art. Finally, we expand on current trends and provide new perspectives pertaining to this new exciting development of the field.Comment: The paper has been accepted by ACM Computing Surveys. https://doi.acm.org/10.1145/328502

Intent-Aware Contextual Recommendation System

Recommender systems take inputs from user history, use an internal ranking algorithm to generate results and possibly optimize this ranking based on feedback. However, often the recommender system is unaware of the actual intent of the user and simply provides recommendations dynamically without properly understanding the thought process of the user. An intelligent recommender system is not only useful for the user but also for businesses which want to learn the tendencies of their users. Finding out tendencies or intents of a user is a difficult problem to solve. Keeping this in mind, we sought out to create an intelligent system which will keep track of the user's activity on a web-application as well as determine the intent of the user in each session. We devised a way to encode the user's activity through the sessions. Then, we have represented the information seen by the user in a high dimensional format which is reduced to lower dimensions using tensor factorization techniques. The aspect of intent awareness (or scoring) is dealt with at this stage. Finally, combining the user activity data with the contextual information gives the recommendation score. The final recommendations are then ranked using filtering and collaborative recommendation techniques to show the top-k recommendations to the user. A provision for feedback is also envisioned in the current system which informs the model to update the various weights in the recommender system. Our overall model aims to combine both frequency-based and context-based recommendation systems and quantify the intent of a user to provide better recommendations. We ran experiments on real-world timestamped user activity data, in the setting of recommending reports to the users of a business analytics tool and the results are better than the baselines. We also tuned certain aspects of our model to arrive at optimized results.Comment: Presented at the 5th International Workshop on Data Science and Big Data Analytics (DSBDA), 17th IEEE International Conference on Data Mining (ICDM) 2017; 8 pages; 4 figures; Due to the limitation "The abstract field cannot be longer than 1,920 characters," the abstract appearing here is slightly shorter than the one in the PDF fil

Fast ALS-based tensor factorization for context-aware recommendation from implicit feedback

Albeit, the implicit feedback based recommendation problem - when only the user history is available but there are no ratings - is the most typical setting in real-world applications, it is much less researched than the explicit feedback case. State-of-the-art algorithms that are efficient on the explicit case cannot be straightforwardly transformed to the implicit case if scalability should be maintained. There are few if any implicit feedback benchmark datasets, therefore new ideas are usually experimented on explicit benchmarks. In this paper, we propose a generic context-aware implicit feedback recommender algorithm, coined iTALS. iTALS apply a fast, ALS-based tensor factorization learning method that scales linearly with the number of non-zero elements in the tensor. The method also allows us to incorporate diverse context information into the model while maintaining its computational efficiency. In particular, we present two such context-aware implementation variants of iTALS. The first incorporates seasonality and enables to distinguish user behavior in different time intervals. The other views the user history as sequential information and has the ability to recognize usage pattern typical to certain group of items, e.g. to automatically tell apart product types or categories that are typically purchased repetitively (collectibles, grocery goods) or once (household appliances). Experiments performed on three implicit datasets (two proprietary ones and an implicit variant of the Netflix dataset) show that by integrating context-aware information with our factorization framework into the state-of-the-art implicit recommender algorithm the recommendation quality improves significantly.Comment: Accepted for ECML/PKDD 2012, presented on 25th September 2012, Bristol, U