A Hybrid Web Recommendation System based on the Improved Association Rule Mining Algorithm

As the growing interest of web recommendation systems those are applied to deliver customized data for their users, we started working on this system. Generally the recommendation systems are divided into two major categories such as collaborative recommendation system and content based recommendation system. In case of collaborative recommen-dation systems, these try to seek out users who share same tastes that of given user as well as recommends the websites according to the liking given user. Whereas the content based recommendation systems tries to recommend web sites similar to those web sites the user has liked. In the recent research we found that the efficient technique based on asso-ciation rule mining algorithm is proposed in order to solve the problem of web page recommendation. Major problem of the same is that the web pages are given equal importance. Here the importance of pages changes according to the fre-quency of visiting the web page as well as amount of time user spends on that page. Also recommendation of newly added web pages or the pages those are not yet visited by users are not included in the recommendation set. To over-come this problem, we have used the web usage log in the adaptive association rule based web mining where the asso-ciation rules were applied to personalization. This algorithm was purely based on the Apriori data mining algorithm in order to generate the association rules. However this method also suffers from some unavoidable drawbacks. In this paper we are presenting and investigating the new approach based on weighted Association Rule Mining Algorithm and text mining. This is improved algorithm which adds semantic knowledge to the results, has more efficiency and hence gives better quality and performances as compared to existing approaches.Comment: 9 pages, 7 figures, 2 table

Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

Empowering recommender systems using automatically generated Knowledge Graphs and Reinforcement Learning

Personalized recommendations have a growing importance in direct marketing, which motivates research to enhance customer experiences by knowledge graph (KG) applications. For example, in financial services, companies may benefit from providing relevant financial articles to their customers to cultivate relationships, foster client engagement and promote informed financial decisions. While several approaches center on KG-based recommender systems for improved content, in this study we focus on interpretable KG-based recommender systems for decision making.To this end, we present two knowledge graph-based approaches for personalized article recommendations for a set of customers of a large multinational financial services company. The first approach employs Reinforcement Learning and the second approach uses the XGBoost algorithm for recommending articles to the customers. Both approaches make use of a KG generated from both structured (tabular data) and unstructured data (a large body of text data).Using the Reinforcement Learning-based recommender system we could leverage the graph traversal path leading to the recommendation as a way to generate interpretations (Path Directed Reasoning (PDR)). In the XGBoost-based approach, one can also provide explainable results using post-hoc methods such as SHAP (SHapley Additive exPlanations) and ELI5 (Explain Like I am Five).Importantly, our approach offers explainable results, promoting better decision-making. This study underscores the potential of combining advanced machine learning techniques with KG-driven insights to bolster experience in customer relationship management.Comment: Accepted at KDD (OARS) 2023 [https://oars-workshop.github.io/

USING SOCIAL NETWORK ANALYSIS AS A STRATEGY FOR E-COMMERCE RECOMMENDATION

Recommender agents are being widely used by E-commerce business to help customers make decisions from a large amount of choices. To improve the performance of recommendation agents, three main approaches (content-based approaches, collaborative approaches and hybrid approaches) have been proposed to address recommendation problem whose basic idea is to discover similarity of items and users and predicate users’ preference toward a set of items. This provides potential for using social network analysis to make recommendations since social network analysis can be used to investigate the relationships of customers. In this research, we illustrate the concepts of social network analysis and how it can be employed to make better recommendations in E-commerce context. Application and research opportunities are presented

Next Generation of Product Search and Discovery

Online shopping has become an important part of people’s daily life with the rapid development of e-commerce. In some domains such as books, electronics, and CD/DVDs, online shopping has surpassed or even replaced the traditional shopping method. Compared with traditional retailing, e-commerce is information intensive. One of the key factors to succeed in e-business is how to facilitate the consumers’ approaches to discover a product. Conventionally a product search engine based on a keyword search or category browser is provided to help users find the product information they need. The general goal of a product search system is to enable users to quickly locate information of interest and to minimize users’ efforts in search and navigation. In this process human factors play a significant role. Finding product information could be a tricky task and may require an intelligent use of search engines, and a non-trivial navigation of multilayer categories. Searching for useful product information can be frustrating for many users, especially those inexperienced users. This dissertation focuses on developing a new visual product search system that effectively extracts the properties of unstructured products, and presents the possible items of attraction to users so that the users can quickly locate the ones they would be most likely interested in. We designed and developed a feature extraction algorithm that retains product color and local pattern features, and the experimental evaluation on the benchmark dataset demonstrated that it is robust against common geometric and photometric visual distortions. Besides, instead of ignoring product text information, we investigated and developed a ranking model learned via a unified probabilistic hypergraph that is capable of capturing correlations among product visual content and textual content. Moreover, we proposed and designed a fuzzy hierarchical co-clustering algorithm for the collaborative filtering product recommendation. Via this method, users can be automatically grouped into different interest communities based on their behaviors. Then, a customized recommendation can be performed according to these implicitly detected relations. In summary, the developed search system performs much better in a visual unstructured product search when compared with state-of-art approaches. With the comprehensive ranking scheme and the collaborative filtering recommendation module, the user’s overhead in locating the information of value is reduced, and the user’s experience of seeking for useful product information is optimized