Application of artificial neural network in market segmentation: A review on recent trends

Despite the significance of Artificial Neural Network (ANN) algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. The present work is the first identifiable academic literature review of the application of neural network based techniques to segmentation. Our study has provided an academic database of literature between the periods of 2000-2010 and proposed a classification scheme for the articles. One thousands (1000) articles have been identified, and around 100 relevant selected articles have been subsequently reviewed and classified based on the major focus of each paper. Findings of this study indicated that the research area of ANN based applications are receiving most research attention and self organizing map based applications are second in position to be used in segmentation. The commonly used models for market segmentation are data mining, intelligent system etc. Our analysis furnishes a roadmap to guide future research and aid knowledge accretion and establishment pertaining to the application of ANN based techniques in market segmentation. Thus the present work will significantly contribute to both the industry and academic research in business and marketing as a sustainable valuable knowledge source of market segmentation with the future trend of ANN application in segmentation.Comment: 24 pages, 7 figures,3 Table

Data analytics for modeling and visualizing attack behaviors: A case study on SSH brute force attacks

In this research, we explore a data analytics based approach for modeling and visualizing attack behaviors. To this end, we employ Self-Organizing Map and Association Rule Mining algorithms to analyze and interpret the behaviors of SSH brute force attacks and SSH normal traffic as a case study. The experimental results based on four different data sets show that the patterns extracted and interpreted from the SSH brute force attack data sets are similar to each other but significantly different from those extracted from the SSH normal traffic data sets. The analysis of the attack traffic provides insight into behavior modeling for brute force SSH attacks. Furthermore, this sheds light into how data analytics could help in modeling and visualizing attack behaviors in general in terms of data acquisition and feature extraction

Bibliometric Mapping of the Computational Intelligence Field

In this paper, a bibliometric study of the computational intelligence field is presented. Bibliometric maps showing the associations between the main concepts in the field are provided for the periods 1996–2000 and 2001–2005. Both the current structure of the field and the evolution of the field over the last decade are analyzed. In addition, a number of emerging areas in the field are identified. It turns out that computational intelligence can best be seen as a field that is structured around four important types of problems, namely control problems, classification problems, regression problems, and optimization problems. Within the computational intelligence field, the neural networks and fuzzy systems subfields are fairly intertwined, whereas the evolutionary computation subfield has a relatively independent position.neural networks;bibliometric mapping;fuzzy systems;bibliometrics;computational intelligence;evolutionary computation

Application of new probabilistic graphical models in the genetic regulatory networks studies

This paper introduces two new probabilistic graphical models for reconstruction of genetic regulatory networks using DNA microarray data. One is an Independence Graph (IG) model with either a forward or a backward search algorithm and the other one is a Gaussian Network (GN) model with a novel greedy search method. The performances of both models were evaluated on four MAPK pathways in yeast and three simulated data sets. Generally, an IG model provides a sparse graph but a GN model produces a dense graph where more information about gene-gene interactions is preserved. Additionally, we found two key limitations in the prediction of genetic regulatory networks using DNA microarray data, the first is the sufficiency of sample size and the second is the complexity of network structures may not be captured without additional data at the protein level. Those limitations are present in all prediction methods which used only DNA microarray data.Comment: 38 pages, 3 figure

Re-mining item associations: methodology and a case study in apparel retailing

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques