Personalization via collaboration in web retrieval systems: a context based approach

World Wide Web is a source of information, and searches on the Web can be analyzed to detect patterns in Web users' search behaviors and information needs to effectively handle the users' subsequent needs. The rationale is that the information need of a user at a particular time point occurs in a particular context, and queries are derived from that need. In this paper, we discuss an extension of our personalization approach that was originally developed for a traditional bibliographic retrieval system but has been adapted and extended with a collaborative model for the Web retrieval environment. We start with a brief introduction of our personalization approach in a traditional information retrieval system. Then, based on the differences in the nature of documents, users and search tasks between traditional and Web retrieval environments, we describe our extensions of integrating collaboration in personalization in the Web retrieval environment. The architecture for the extension integrates machine learning techniques for the purpose of better modeling users' search tasks. Finally, a user-oriented evaluation of Web-based adaptive retrieval systems is presented as an important aspect of the overall strategy for personalization

Web Usage Mining and User Behaviour Prediction

Today, Internet is playing such a significant role in our day-to-day life. We have witnessed the evermore- interesting and upcoming publishing medium is the World Wide Web (WWW). The rapid growth in the volume of information available over the WWW and number of its� potential users� has leads to difficulties in providing effective search service for users�, resulting in decrease in the web performance. Web Usage Mining is an area, where the navigational access behaviour of users� over the web is tracked and analyzed. So that websites owner can easily identify the access patterns of its users�. By collecting and analyzing this behaviour of user activities, websites owner can enhance the quality and performance of services to catch the attention of existing as well as new customers. This research paper intends to provide an overview of past and current evaluation in users� future request prediction using Web Usage Mining

Behaviour modelling with data obtained from the Internet and contributions to cluster validation

[EN]This PhD thesis makes contributions in modelling behaviours found in different types of data acquired from the Internet and in the field of clustering evaluation. Two different types of Internet data were processed, on the one hand, internet traffic with the objective of attack detection and on the other hand, web surfing activity with the objective of web personalization, both data being of sequential nature. To this aim, machine learning techniques were applied, mostly unsupervised techniques. Moreover, contributions were made in cluster evaluation, in order to make easier the selection of the best partition in clustering problems. With regard to network attack detection, first, gureKDDCup database was generated which adds payload data to KDDCup99 connection attributes because it is essential to detect non-flood attacks. Then, by modelling this data a network Intrusion Detection System (nIDS) was proposed where context-independent payload processing was done obtaining satisfying detection rates. In the web mining context web surfing activity was modelled for web personalization. In this context, generic and non-invasive systems to extract knowledge were proposed just using the information stored in webserver log files. Contributions were done in two senses: in problem detection and in link suggestion. In the first application a meaningful list of navigation attributes was proposed for each user session to group and detect different navigation profiles. In the latter, a general and non-invasive link suggestion system was proposed which was evaluated with satisfactory results in a link prediction context. With regard to the analysis of Cluster Validity Indices (CVI), the most extensive CVI comparison found up to a moment was carried out using a partition similarity measure based evaluation methodology. Moreover, we analysed the behaviour of CVIs in a real web mining application with elevated number of clusters in which they tend to be unstable. We proposed a procedure which automatically selects the best partition analysing the slope of different CVI values.[EU]Doktorego-tesi honek internetetik eskuratutako datu mota ezberdinetan aurkitutako portaeren modelugintzan eta multzokatzeen ebaluazioan egiten ditu bere ekarpenak. Zehazki, bi mota ezberdinetako interneteko datuak prozesatu dira: batetik, interneteko trafikoa, erasoak hautemateko helburuarekin; eta bestetik, web nabigazioen jarduera, weba pertsonalizatzeko helburuarekin; bi datu motak izaera sekuentzialekoak direlarik. Helburu hauek lortzeko, ikasketa automatikoko teknikak aplikatu dira, nagusiki gainbegiratu-gabeko teknikak. Testuinguru honetan, multzokatzeen partizio onenaren aukeraketak dakartzan arazoak gutxitzeko multzokatzeen ebaluazioan ere ekarpenak egin dira. Sareko erasoen hautemateari dagokionez, lehenik gureKDDCup datubasea eratu da KDDCup99-ko konexio atributuei payload-ak (sareko paketeen datu eremuak) gehituz, izan ere, ez-flood erasoak (pakete gutxi erabiltzen dituzten erasoak) hautemateko ezinbestekoak baitira. Ondoren, datu hauek modelatuz testuinguruarekiko independenteak diren payload prozesaketak oinarri dituen sareko erasoak hautemateko sistema (network Intrusion Detection System (nIDS)) bat proposatu da maila oneko eraso hautemate-tasak lortuz. Web meatzaritzaren testuinguruan, weba pertsonalizatzeko helburuarekin web nabigazioen jarduera modelatu da. Honetarako, web zerbizarietako lorratz fitxategietan metatutako informazioa soilik erabiliz ezagutza erabilgarria erauziko duen sistema orokor eta ez-inbasiboak proposatu dira. Ekarpenak bi zentzutan eginaz: arazoen hautematean eta esteken iradokitzean. Lehen aplikazioan sesioen nabigazioa adierazteko atributu esanguratsuen zerrenda bat proposatu da, gero nabigazioak multzokatu eta nabigazio profil ezberdinak hautemateko. Bigarren aplikazioan, estekak iradokitzeko sistema orokor eta ez-inbasibo bat proposatu da, eta berau, estekak aurresateko testuinguruan ebaluatu da emaitza onak lortuz. Multzokatzeak balioztatzeko indizeen (Cluster Validity Indices (CVI)) azterketari dagokionez, gaurdaino aurkitu den CVI-en konparaketa zabalena burutu da partizioen antzekotasun neurrian oinarritutako ebaluazio metodologia erabiliz. Gainera, CVI-en portaera aztertu da egiazko web meatzaritza aplikazio batean normalean baino multzo kopuru handiagoak dituena, non CVI-ek ezegonkorrak izateko joera baitute. Arazo honi aurre eginaz, CVI ezberdinek partizio ezberdinetarako lortzen dituzten balioen maldak aztertuz automatikoki partiziorik onena hautatzen duen prozedura proposatu da.[ES]Esta tesis doctoral hace contribuciones en el modelado de comportamientos encontrados en diferentes tipos de datos adquiridos desde internet y en el campo de la evaluación del clustering. Dos tipos de datos de internet han sido procesados: en primer lugar el tráfico de internet con el objetivo de detectar ataques; y en segundo lugar la actividad generada por los usuarios web con el objetivo de personalizar la web; siendo los dos tipos de datos de naturaleza secuencial. Para este fin, se han aplicado técnicas de aprendizaje automático, principalmente técnicas no-supervisadas. Además, se han hecho aportaciones en la evaluación de particiones de clusters para facilitar la selección de la mejor partición de clusters. Respecto a la detección de ataques en la red, primero, se generó la base de datos gureKDDCup que añade el payload (la parte de contenido de los paquetes de la red) a los atributos de la conexión de KDDCup99 porque el payload es esencial para la detección de ataques no-flood (ataques que utilizan pocos paquetes). Después, se propuso un sistema de detección de intrusos (network Intrusion Detection System (IDS)) modelando los datos de gureKDDCup donde se propusieron varios preprocesos del payload independientes del contexto obteniendo resultados satisfactorios. En el contexto de la minerı́a web, se ha modelado la actividad de la navegación web para la personalización web. En este contexto se propondrán sistemas genéricos y no-invasivos para la extracción del conocimiento, utilizando únicamente la información almacenada en los ficheros log de los servidores web. Se han hecho aportaciones en dos sentidos: en la detección de problemas y en la sugerencia de links. En la primera aplicación, se propuso una lista de atributos significativos para representar las sesiones de navegación web para después agruparlos y detectar diferentes perfiles de navegación. En la segunda aplicación, se propuso un sistema general y no-invasivo para sugerir links y se evaluó en el contexto de predicción de links con resultados satisfactorios. Respecto al análisis de ı́ndices de validación de clusters (Cluster Validity Indices (CVI)), se ha realizado la más amplia comparación encontrada hasta el momento que utiliza la metodologı́a de evaluación basada en medidas de similitud de particiones. Además, se ha analizado el comportamiento de los CVIs en una aplicación real de minerı́a web con un número elevado de clusters, contexto en el que los CVIs tienden a ser inestables, ası́ que se propuso un procedimiento para la selección automática de la mejor partición en base a la pendiente de los valores de diferentes CVIs.Grant of the Basque Government (ref.: BFI08.226); Grant of Ministry of Economy and Competitiveness of the Spanish Government (ref.: BES-2011-045989); Research stay grant of Spanish Ministry of Economy and Competitiveness (ref.: EEBB-I-14-08862); University of the Basque Country UPV/EHU (BAILab, grant UFI11/45); Department of Education, Universities and Research of the Basque Government (grant IT-395-10); Ministry of Economy and Competitiveness of the Spanish Government and by the European Regional Development Fund - ERDF (eGovernAbility, grant TIN2014-52665-C2-1-R)

Fuzzy Clustering in Web Mining

Web mining is the use of data mining techniques to automatically discover and extract information from web. Clustering is one of the possible techniques to improve the efficiency in information finding process. Conventional clustering classifies the given data objects into exclusive clusters. However such a partition is insufficient to represent many real situations. Hence a fuzzy clustering method is offered to construct clusters with uncertain boundaries and allows the object to belong to multiple clusters with degree of membership. Web data has fuzzy characteristics, so fuzzy clustering is better suitable for web mining in comparison with conventional clustering. In this paper, we have proposed two algorithms that are Fuzzy c-Means (FCM) and Clustering based on Fuzzy Equivalence Relations which can be used for web page mining and web usage mining. The results obtained from the proposed algorithm are more convincing. The experimental results are carried out on different algorithmic parameters on real data. The analysis is being done by comparing the proposed algorithm with conventional clustering algorithms

Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online