An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

This is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of effective industrial marketing planning in practice, the literature still lacks practical tools and methods that marketing managers can use for the task. This paper applies fuzzy cognitive maps (FCM) to industrial marketing planning. In particular, agent based inference method is proposed to overcome dynamic relationships, time lags, and reusability issues of FCM evaluation. MACOM simulator also is developed to help marketing managers conduct what-if scenarios to see the impacts of possible changes on the variables defined in an FCM that represents industrial marketing planning problem. The simulator is applied to an industrial marketing planning problem for a global software service company in South Korea. This study has practical implication as it supports marketing managers for industrial marketing planning that has large number of variables and their cause–effect relationships. It also contributes to FCM theory by providing an agent based method for the inference of FCM. Finally, MACOM also provides academics in the industrial marketing management discipline with a tool for developing and pre-verifying a conceptual model based on qualitative knowledge of marketing practitioners.Ministry of Education, Science and Technology (Korea

Motorized cart

Motorized cart is known as an effective tool and timeless that help people carry heavy loads. For farmers, it has an especially vital tool for moving goods. Oil palm farmers typically uses the wheelbarrow to move the oil palm fruit (Figure 10.1). However, there is a lack of equipment that should be further enhanced in capabilities. Motorized carts that seek to add automation to wheelbarrow as it is to help people save manpower while using it. At present, oil palm plantation industry is among the largest in Malaysia. However, in an effort to increase the prestige of the industry to a higher level there are challenges to be faced. Shortage of workers willing to work the farm for harvesting oil palm has given pain to manage oil palm plantations. Many have complained about the difficulty of hiring foreign workers and a high cost. Although there are tools that can be used to collect or transfer the proceeds of oil palm fruits such as carts available. However, these tools still have the disadvantage that requires high manpower to operate. Moreover, it is not suitable for all land surfaces and limited cargo space. Workload and manpower dependence has an impact on farmers' income

Modeling Historical Social Networks Databases

Historical social networks are analyzed using prosopographical methods. Prosopography is a branch of historical research that focuses on the iden-tification of social networks that appear in historical sources. It aims to represent and to interpret histori-cal data, sourced from texts. Conceptual modeling imparts the capability to process these large data sets. This paper outlines a conceptual approach to design-ing a prosopographical database encompassing un-certainty. Our contribution is threefold: i) a generic certainty-based prosopographical conceptual model; ii) two meta-models with a mapping between them; iii) an illustrative example generating a customized pros-opographical relational model. Unlike past ap-proaches, our design process helps us to integrate disparate points of view as expressed in the proso-pography community. We apply our approach to the prosopographical database Studium Parisiense dedi-cated to members of Paris schools and university be-tween the twelfth and sixteenth centuries. This instan-tiation validates the usefulness of our approach

Trust and Risk Relationship Analysis on a Workflow Basis: A Use Case

Trust and risk are often seen in proportion to each other; as such, high trust may induce low risk and vice versa. However, recent research argues that trust and risk relationship is implicit rather than proportional. Considering that trust and risk are implicit, this paper proposes for the first time a novel approach to view trust and risk on a basis of a W3C PROV provenance data model applied in a healthcare domain. We argue that high trust in healthcare domain can be placed in data despite of its high risk, and low trust data can have low risk depending on data quality attributes and its provenance. This is demonstrated by our trust and risk models applied to the BII case study data. The proposed theoretical approach first calculates risk values at each workflow step considering PROV concepts and second, aggregates the final risk score for the whole provenance chain. Different from risk model, trust of a workflow is derived by applying DS/AHP method. The results prove our assumption that trust and risk relationship is implicit

A fuzzy tree similarity based recommendation approach for telecom products

Due to the huge product assortments and complex descriptions of telecom products, it is a great challenge for customers to select appropriate products. A fuzzy tree similarity based hybrid recommendation approach is proposed to solve this issue. In this study, fuzzy techniques are used to deal with the various uncertainties existing within the product and customer data. A fuzzy tree similarity measure is developed to evaluate the semantic similarity between tree structured products or user profiles. The similarity measures for items and users both integrate the collaborative filtering (CF) and semantic similarities. The final recommendation hybridizes item-based and user-based CF recommendation techniques. A telecom product recommendation case study is given to show the effectiveness of the proposed approach. © 2013 IEEE

Collaborative recommendations with content-based filters for cultural activities via a scalable event distribution platform

Nowadays, most people have limited leisure time and the offer of (cultural) activities to spend this time is enormous. Consequently, picking the most appropriate events becomes increasingly difficult for end-users. This complexity of choice reinforces the necessity of filtering systems that assist users in finding and selecting relevant events. Whereas traditional filtering tools enable e.g. the use of keyword-based or filtered searches, innovative recommender systems draw on user ratings, preferences, and metadata describing the events. Existing collaborative recommendation techniques, developed for suggesting web-shop products or audio-visual content, have difficulties with sparse rating data and can not cope at all with event-specific restrictions like availability, time, and location. Moreover, aggregating, enriching, and distributing these events are additional requisites for an optimal communication channel. In this paper, we propose a highly-scalable event recommendation platform which considers event-specific characteristics. Personal suggestions are generated by an advanced collaborative filtering algorithm, which is more robust on sparse data by extending user profiles with presumable future consumptions. The events, which are described using an RDF/OWL representation of the EventsML-G2 standard, are categorized and enriched via smart indexing and open linked data sets. This metadata model enables additional content-based filters, which consider event-specific characteristics, on the recommendation list. The integration of these different functionalities is realized by a scalable and extendable bus architecture. Finally, focus group conversations were organized with external experts, cultural mediators, and potential end-users to evaluate the event distribution platform and investigate the possible added value of recommendations for cultural participation