A Framework for Measuring People\u27s Intention to Donate Online

Despite the overall economic and social importance of nonprofit organizations and the plethora of scholarly literature written on online payments, few authors have combined these two issues to take a look at online donations. Accepting donations online helps nonprofits, which typically face budgetary constraints, to accomplish their tasks more effectively and efficiently and to put their resources to use where they are needed most. In this paper we first present a framework that illustrates several antecedents of online donations. We use the results of two surveys to test the scales we have developed and present the respective factor loadings. After discussing the descriptive results, we compare two user groups (members of nonprofits and students) regarding their attitudes toward online donations. The results suggest that most of the scales we present exhibit sufficient validity and that significant differences between the two groups exist. While the former is useful for researchers planning to conduct an empirical survey to assess the importance of online donations, the latter results demonstrate the applicability of our instrument to segment user groups according to their preferences. This can help nonprofits to address their (prospective) members with better target communication efforts

Drivers and Inhibitors of Online Donations to Nonprofit Organizations

Despite the overall economic and social importance of nonprofit organizations and the plethora of schol- arly literature on electronic commerce, few authors have combined these two fields to tackle the issue of online donations to nonprofit organizations. In this paper we first present a framework that illustrates several antecedents of online donations. After discussing the descriptive results from two surveys, we compare different user groups regarding their attitudes toward online donations. The results suggest that our scales exhibit sufficient reliability and validity and that the two groups differ significantly. Further- more, we conduct a regression analysis with the cause, trust in the organization, trust in the Internet, and privacy as independent variables and the people\u27s intention to donate online as the dependent variable. Trust in the Internet turns out to be by far the most important influencing factor, exhibiting a significant influence on people\u27s attitude toward donating to nonprofit organizations online

The Impact of Social Media Strategies of Non-Profit Organizations on Covid-19 Donation Intention in Indonesia

Introduction: When a disaster strikes, non-profit organizations working in the field of donations will be beneficial, as their role is to raise funds and direct them toward disaster recovery. A large number of internet and social media users in Indonesia provides opportunities for non-profit organizations to use social media strategies in fundraising promotions. Therefore, this study examined the relationship between non-profit organization strategies on social media such as interactivity and disclosure, as well as transaction safety in influencing the intention to donate in the Covid-19 case in Indonesia. The non-profit organization in this study was a non-profit organization that raised funds through social media for Covid-19 assistance. Social media in this study was not specific to one platform, but to Instagram and Facebook users who know the non-profit organization.Methods: The study was conducted on Indonesians who have social media accounts and know about the social media of non-profit organizations that were raising funds for Covid-19.Findings: The study found that interactivity, disclosure, and transaction safety influenced the intention to donate through trust mediation. However, these factors have no direct impact on donation intention. Therefore, trust is an important factor in implementing social media strategies for non-profit organizations because it is the full mediator in this case.Originality: This study was novel in that it examined the effect of social media strategy on intention to donate, taking into account the perception of payment safety, specifically for the promotion of Covid-19 fundraising through social media by non-profit organizations in Indonesia

HOW ISLAMIC SOCIAL FUNDS SUPPORT SUSTAINABLE DEVELOPMENT GOALS DURING COVID OUTBREAK? THE ROLE OF RELIGIOSITY, TRUST, AND PERCEIVED BEHAVIORAL CONTROL

Islamic social fund is proliferating in this most populous Muslim country, particularly in the time of this pandemic. During early 2020, there was a substantial growth of the collection of Islamic social funds for nearly 70% compared to the last year's figure, which is mainly driven by the digitalization of social fund payment. This paper aims to elaborate on the determinants of Islamic social funds to support Sustainable Development Goals (SDGs) program by looking at the intention of the society to donate through the e-payment platform. This study involves 212 users of digital social payments by distributing an online questionnaire. Data analysis was performed using a Structural Equation Model technique in AMOS. This study reveals that religiosity, trust, and perceived behavioral control have a positive and significant effect on the intention to donate through online platforms. Furthermore, when it comes to a specific categorized SDG program, the people sector is the highest priority, followed by Prosperity and Peace sectors.========================================================================================================ABSTRAK – Bagaimana Dana Sosial Islam mendukung Sustainable Development Goals dalam Masa Covid-19? Analisis Peran Religiositas, Kepercayaan, dan Persepsi Kontrol Perilaku. Dana sosial Islam berkembang pesat di negara berpenduduk Muslim terbesar ini terutama di saat pandemi. Selama awal tahun 2020, terjadi pertumbuhan tajam atas dana sosial Islam yang berhasil dikumpulkan yaitu sebanyak 70% dibandingkan dengan tahun lalu. Hal ini utamanya didorong oleh digitalisasi pembayaran dana sosial. Penelitian ini bertujuan untuk mengelaborasi determinan pembayaran dana sosial Islam dalam mendukung program SDGs dengan melihat niat masyarakat untuk berdonasi melalui platform pembayaran elektronik. Penelitian ini melibatkan 212 pengguna pembayaran sosial digital dengan menyebarkan kuesioner online. Analisis data dilakukan dengan teknik Structural Equation Model (SEM) di AMOS. Hasil penelitian ini menunjukkan bahwa religiusitas, kepercayaan, dan persepsi tentang control perilaku berpengaruh signifikan positif terhadap niat berdonasi melalui platform online. Terlebih, jika kita teliti terkait program SDG, sektor yang erat berkaitan langsung dengan ‘People’ menempati posisi teratas, diikuti oleh sektor ‘Prosperity’ dan ‘Peace’

Motivation for charitable act: A case study of cash waqf during pandemic in Indonesia

The Covid-19 pandemic has caused devastating socio-economic problems globally and created a higher demand for Islamic charities, including cash waqf. Therefore, this study aims to analyse the intention of Indonesian Muslims to perform cash waqf during the pandemic time. It employs the Extended Theory of Planned Behavior (TPB) approach and the Structural Equation Modelling (SEM) method in analysing the primary data collected from 404 respondents. The study found that all TPB variables significantly influence respondents' intentions to perform cash waqf during the pandemic. However, the most important determinant of the intention to do the charitable act is the perceived behavioural control variable. Meanwhile, attitude is determined by knowledge, religiosity, and trust towards waqf institutions. The findings highlight the importance of the ease of doing cash waqf and trust in waqf institutions in determining the Muslims' intention to perform charitable acts. As such, government and waqf institutions should accelerate digitising the current waqf system to provide more convenience in doing cash waqf. Furthermore, waqf institutions should maintain and improve trust towards their institution. All waqf stakeholders should also attempt to increase waqf awareness and literacy. The strategies are expected to enhance waqf collections needed by society, particularly during the pandemic. &nbsp

Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]

Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-making conducted worldwide for the purpose to understand the factors that will help to encourage the publics to donate blood. Understanding the intention-based Theory of Planned Behavior (TPB) helps the researchers to develop targeted campaigns based on specified factors from the pool survey. These TPB factors among Malaysian adults have not yet been fully investigated. Thus, the survey was administered to respondents concerning potential motivating factors based on the suggested TPB elements in their decision to donate blood. The study was conducted on Malaysian adults working in the public and private sectors. This study was to identify the correlation and regression value to identify the relationship between the factors and to infer causal relationships between the factors. The result shows that there is a significant relationship between the subjective norms with the blood donation intention. The potential discouraging factors need to be addressed to ensure future decision whether or not to donate blood might be inflected. However, this study has pointed out for further investigation on factors affecting the donor intention and decision to donate the blood among Malaysian adults

Corporate social responsibility and college sports fans’ online donations

© 2020, Emerald Publishing Limited. Purpose: This study examined how a US college athletic department’s corporate social responsibility (CSR) initiatives influenced fans’ online donation intentions. Design/methodology/approach: Data were collected from 490 fans of a Division I intercollegiate athletic program and analyzed using structural equation modeling. Findings: Results indicated that the quality of CSR information positively affected e-satisfaction with CSR initiatives, which, in turn, predicted fans’ online donation intentions, university attachment, and fan–athletic department identification. Moreover, the relationship between e-satisfaction with CSR initiatives and online donation intentions was mediated by fan–athletic department identification. Research limitations/implications: This study has a limitation in terms of generalizability. The current focus on a single athletic department does not apply the results to athletic programs at other US universities and colleges. Future research should confirm the generalizability of the study’s findings by collecting data from fans of other athletic departments. Originality/value: It is important to understand the impact of CSR activities on online donor intentions because marketing these activities could serve as an effective fundraising tool for athletic departments. The findings from this study inform athletic administrators of factors they might consider when promoting CSR initiatives through online media to encourage fans’ donations

PUBLIC TRUST IN CHARITIES : EVIDENCES FROM FINLAND AND SWEDEN

Master's thesis Innovative governance and public management ME523 - University of Agder 2019Public sector across the globe is currently experiencing a decline in public trustand this issue has been widelydiscussed across the globe. While working as a fundraiser in summer 2018, the author discovered that charities are struggling to recruit and keep their regular donors. Donations from general people areone of the mainsources of charity funding. Individuals who donate to charities do not receive a direct benefit in exchange for their support to charities. Moreover, they don’t have all the necessary information, on which they can decide to donate. Trust is what facilitates the transactions between charities and donors in such a situation. Some studies, for instance by the European Fundraising Association shows that the number of donors in Finland and Sweden has declined. But research on public trust in Finland and Swedenis scarce. There is a gap incomprehensive studies of public trust in charities in Finland and Sweden. The key research aim of this thesis is to examine the level of public trust in Charities in Finland and Sweden. This thesis aims to answer the question "how is the situation of public trust in the charity sector in Finland and Sweden?" To answer the research questions two separate surveys were conducted to observe situation of public trust in Finnish and Swedish charity sectors. Another two separate surveys were conducted to observe the level of public trust in Greenpeace Finland (experiencing a decline in donor numbers) and Finnish Red Cross (experiencing growth in donor numbers) and its effects. Interviews wereconducted with fundraising manager of Finish Red Cross and Greenpeace Finland, and annual reports of these organizations were also analyzed in this thesis. Quantitative descriptive analysis of survey data and content analysis of qualitative interview data were done. Three main points can be highlighted inthis thesis. First, public trust in charity sector in Finland Sweden is in satisfactory level, which also means that there is room for improvements. Second, public trust is important for donors while makingdonation decisions and administrative efficiency, transparency and accountability are main determinants of their trust towards a charity organization. And the third, public trust is not the sole reason that determines the growth in donation collection in the charity organizations. Key words: Trust, Public Trust, Charity Organization

The Effect Of Technology Characteristics In The Continued Use Of Charity Crowdfunding Platforms Through Trust And User Satisfaction

This research's objective is to examine the effect of technological characteristics on trust and satisfaction in using a charity crowdfunding platform so that the user will reuse the platform. The use of technology in excellent and sustainable online donation fundraising requires the fulfilment of technological characteristics. A study by Bhattacherjee (2001)) stated that continued use influences information technology's success. Another significant area in information systems research is user satisfaction because it is an essential factor in measuring the use and success of an information system (Bailey and Pearson, 1983; Ives et al., 1983; Doll and Torkzadeh, 1988; Delone and McLean, 1992 in Roca et al., 2006). This study used the purposive sampling method and tested the hypothesis using the Structural Equation Model (SEM). This research proves that trust affects the satisfaction of using a charity crowdfunding platform, but not with technological characteristics. Meanwhile, users' satisfaction influences continued use but not trust. Keywords: Technology Characteristics, Continued Use, User Satisfaction, User Trust, Charity Crowdfunding Platform

The determinants of cash waqf re-endow intention in Malaysia

Cash waqf has significant potential to improve Muslims' economies, particularly in financing social and cultural activities. Most governments today are experiencing financial difficulties, with inadequate means to cover public needs and ensure that all residents are in good standing. Thus, this paper discusses internal factors such as trust, familiarity, and perceived efficacy as possible factors influencing cash waqf endowers' intention to reendow. The population for this study is 13,940 cash waqf donors in the Klang Valley, which covers Selangor and Kuala Lumpur, and a purposive sampling method was used. Based on the finding gathered using PLS analysis on 382 respondents indicated that internal factors (trust, familiarity, perceived efficacy) positively influence intention to reendow among cash waqf endowers. Trust is the most dominant factor that influences the intention to reendow. It may indicate that the higher the trust level a person has, the higher the intention to reendow. These study suggestions are other variables influencing the intention to reendow and should be explored further. Moreover, this study offers management implications, such as empirically proven conclusions on internal factors (trust, familiarity, perceived efficacy) that influence endowers' intention to reendow to waqf organisations