Destination image analytics through traveller-generated content

The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users' opinions, because researchers can get this information freely on social media. In the field of tourism, online travel reviews (OTRs) hosted on travel-related websites stand out. The objective of this article is to demonstrate the usefulness of OTRs to analyse the image of a tourist destination. For this, a theoretical and methodological framework is defined, as well as metrics that allow for measuring different aspects (designative, appraisive and prescriptive) of the tourist image. The model is applied to the region of Attica (Greece) through a random sample of 300,000 TripAdvisor OTRs about attractions, activities, restaurants and hotels written in English between 2013 and 2018. The results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability

Web 2.0 and destination marketing: current trends and future directions

Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. Recent scholarly and industry research has emphasized that Web 2.0 plays an increasing role in destination marketing. However, no comprehensive appraisal of this research area has been conducted so far. To address this gap, this study conducts a quantitative literature review to examine the extent to which Web 2.0 features in destination marketing research that was published until December 2019, by identifying research topics, gaps and future directions, and designing a theory-driven agenda for future research. The study’s findings indicate an increase in scholarly literature revolving around the adoption and use of Web 2.0 for destination marketing purposes. However, the emerging research field is fragmented in scope and displays several gaps. Most of the studies are descriptive in nature and a strong overarching conceptual framework that might help identify critical destination marketing problems linked to Web 2.0 technologies is missing

Crowd-sourced Photographic Content for Urban Recreational Route Planning

Routing services are able to provide travel directions for users of all modes of transport. Most of them are focusing on functional journeys (i.e. journeys linking given origin and destination with minimum cost) while paying less attention to recreational trips, in particular leisure walks in an urban context. These walks are additionally predefined by time or distance and as their purpose is the process of walking itself, the attractiveness of areas that are passed by can be an important factor in route selection. This factor is hard to be formalised and requires a reliable source of information, covering the entire street network. Previous research shows that crowd-sourced data available from photo-sharing services has a potential for being a measure of space attractiveness, thus becoming a base for a routing system that suggests leisure walks, and ongoing PhD research aims to build such system. This paper demonstrates findings on four investigated data sources (Flickr, Panoramio, Picasa and Geograph) in Central London and discusses the requirements to the algorithm that is going to be implemented in the second half of this PhD research. Visual analytics was chosen as a method for understanding and comparing obtained datasets that contain hundreds of thousands records. Interactive software was developed to find a number of problems, as well as to estimate the suitability of the sources in general. It was concluded that Picasa and Geograph have problems making them less suitable for further research while Panoramio and Flickr require filtering to remove photographs that do not contribute to understanding of local attractiveness. Based on this analysis a number of filtering methods were proposed in order to improve the quality of datasets and thus provide a more reliable measure to support urban recreational routing

Towards In-Transit Analytics for Industry 4.0

Industry 4.0, or Digital Manufacturing, is a vision of inter-connected services to facilitate innovation in the manufacturing sector. A fundamental requirement of innovation is the ability to be able to visualise manufacturing data, in order to discover new insight for increased competitive advantage. This article describes the enabling technologies that facilitate In-Transit Analytics, which is a necessary precursor for Industrial Internet of Things (IIoT) visualisation.Comment: 8 pages, 10th IEEE International Conference on Internet of Things (iThings-2017), Exeter, UK, 201

A novel Big Data analytics and intelligent technique to predict driver's intent

Modern age offers a great potential for automatically predicting the driver's intent through the increasing miniaturization of computing technologies, rapid advancements in communication technologies and continuous connectivity of heterogeneous smart objects. Inside the cabin and engine of modern cars, dedicated computer systems need to possess the ability to exploit the wealth of information generated by heterogeneous data sources with different contextual and conceptual representations. Processing and utilizing this diverse and voluminous data, involves many challenges concerning the design of the computational technique used to perform this task. In this paper, we investigate the various data sources available in the car and the surrounding environment, which can be utilized as inputs in order to predict driver's intent and behavior. As part of investigating these potential data sources, we conducted experiments on e-calendars for a large number of employees, and have reviewed a number of available geo referencing systems. Through the results of a statistical analysis and by computing location recognition accuracy results, we explored in detail the potential utilization of calendar location data to detect the driver's intentions. In order to exploit the numerous diverse data inputs available in modern vehicles, we investigate the suitability of different Computational Intelligence (CI) techniques, and propose a novel fuzzy computational modelling methodology. Finally, we outline the impact of applying advanced CI and Big Data analytics techniques in modern vehicles on the driver and society in general, and discuss ethical and legal issues arising from the deployment of intelligent self-learning cars