Enhancing CTR Prediction with Context-Aware Feature Representation Learning

CTR prediction has been widely used in the real world. Many methods model feature interaction to improve their performance. However, most methods only learn a fixed representation for each feature without considering the varying importance of each feature under different contexts, resulting in inferior performance. Recently, several methods tried to learn vector-level weights for feature representations to address the fixed representation issue. However, they only produce linear transformations to refine the fixed feature representations, which are still not flexible enough to capture the varying importance of each feature under different contexts. In this paper, we propose a novel module named Feature Refinement Network (FRNet), which learns context-aware feature representations at bit-level for each feature in different contexts. FRNet consists of two key components: 1) Information Extraction Unit (IEU), which captures contextual information and cross-feature relationships to guide context-aware feature refinement; and 2) Complementary Selection Gate (CSGate), which adaptively integrates the original and complementary feature representations learned in IEU with bit-level weights. Notably, FRNet is orthogonal to existing CTR methods and thus can be applied in many existing methods to boost their performance. Comprehensive experiments are conducted to verify the effectiveness, efficiency, and compatibility of FRNet.Comment: SIGIR 202

Learning from Multi-View Multi-Way Data via Structural Factorization Machines

Real-world relations among entities can often be observed and determined by different perspectives/views. For example, the decision made by a user on whether to adopt an item relies on multiple aspects such as the contextual information of the decision, the item's attributes, the user's profile and the reviews given by other users. Different views may exhibit multi-way interactions among entities and provide complementary information. In this paper, we introduce a multi-tensor-based approach that can preserve the underlying structure of multi-view data in a generic predictive model. Specifically, we propose structural factorization machines (SFMs) that learn the common latent spaces shared by multi-view tensors and automatically adjust the importance of each view in the predictive model. Furthermore, the complexity of SFMs is linear in the number of parameters, which make SFMs suitable to large-scale problems. Extensive experiments on real-world datasets demonstrate that the proposed SFMs outperform several state-of-the-art methods in terms of prediction accuracy and computational cost.Comment: 10 page

AutoAttention: Automatic Field Pair Selection for Attention in User Behavior Modeling

In Click-through rate (CTR) prediction models, a user's interest is usually represented as a fixed-length vector based on her history behaviors. Recently, several methods are proposed to learn an attentive weight for each user behavior and conduct weighted sum pooling. However, these methods only manually select several fields from the target item side as the query to interact with the behaviors, neglecting the other target item fields, as well as user and context fields. Directly including all these fields in the attention may introduce noise and deteriorate the performance. In this paper, we propose a novel model named AutoAttention, which includes all item/user/context side fields as the query, and assigns a learnable weight for each field pair between behavior fields and query fields. Pruning on these field pairs via these learnable weights lead to automatic field pair selection, so as to identify and remove noisy field pairs. Though including more fields, the computation cost of AutoAttention is still low due to using a simple attention function and field pair selection. Extensive experiments on the public dataset and Tencent's production dataset demonstrate the effectiveness of the proposed approach.Comment: Accepted by ICDM 202