The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previous literature of past study based on individual awareness from the real-life experience. we collected data from the online user of the Bahawalpur Pakistan. In this study convenience sampling has been used to collect data and instruments of this study adopted from the previous study. The quantitative research methodology used to collect data, survey method was used to assemble data for this study, 300 questionnaire were distributed in Bahawalpur City due to the ease, reliability, and simplicity, effective recovery rate of 67% as a result 202 valid response was obtained for the effect of e-WOM on purchase intention and moderator analysis has been performed. Hypotheses of this research are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of this research is e-WOM significantly positive effect on purchase intention and moderator role of trust significantly affects the relationship between e-WOM, and purchase intention. The addition of brand trust in the model has contributed to the explanatory power, some studied was conduct on brand trust as a moderator and this study has contributed to the literature in this favor. significantly this study focused on current marketing research. Unlike past studies focused on western context, this study has extended the regional literature on e-WOM, and purchase intention to be intergrading in Bahawalpur Pakistan context. Lastly, future studies are recommended to examine the effect of trust in other countries allow for the comparison of the findings

Multi-sensor driver drowsiness monitoring

A system for driver drowsiness monitoring is proposed, using multi-sensor data acquisition and investigating two decision-making algorithms, namely a fuzzy inference system (FIS) and an artificial neural network (ANN), to predict the drowsiness level of the driver. Drowsiness indicator signals are selected allowing non-intrusive measurements. The experimental set-up of a driver-drowsiness-monitoring system is designed on the basis of the soughtafter indicator signals. These selected signals are the eye closure via pupil area measurement, gaze vector and head motion acquired by a monocular computer vision system, steering wheel angle, vehicle speed, and force applied to the steering wheel by the driver. It is believed that, by fusing these signals, driver drowsiness can be detected and drowsiness level can be predicted. For validation of this hypothesis, 30 subjects, in normal and sleep-deprived conditions, are involved in a standard highway simulation for 1.5 h, giving a data set of 30 pairs. For designing a feature space to be used in decision making, several metrics are derived using histograms and entropies of the signals. An FIS and an ANN are used for decision making on the drowsiness level. To construct the rule base of the FIS, two different methods are employed and compared in terms of performance: first, linguistic rules from experimental studies in literature and, second, mathematically extracted rules by fuzzy subtractive clustering. The drowsiness levels belonging to each session are determined by the participants before and after the experiment, and videos of their faces are assessed to obtain the ground truth output for training the systems. The FIS is able to predict correctly 98 per cent of determined drowsiness states (training set) and 89 per cent of previously unknown test set states, while the ANN has a correct classification rate of 90 per cent for the test data. No significant difference is observed between the FIS and the ANN; however, the FIS might be considered better since the rule base can be improved on the basis of new observations

Sensitivity of PERCLOS70 to Drowsiness Level: Effectiveness of PERCLOS70 to Prevent Crashes Caused by Drowsiness

It has been reported that many crashes are caused by drowsiness. Thus, it is critical to predict the occurrence of severe drowsiness that may result in a crash by means of an effective measure. The aim of this study was to investigate whether percentage closure (PERCLOS) of 70% was useful for evaluating drowsiness level of individual drivers and preventing crashes caused by drowsy driving using a driving simulator system. The first experiment measured PERCLOS70 during both aroused and drowsy states in a driving simulator task and investigated how PERCLOS70 changes when a participant fell asleep. In the second experiment, we measured PERCLOS70 and investigated the relation between PERCLOS70 and Karolinska Sleepiness Scale (KSS) ratings during a simulated driving task. The aggregated mean PERCLOS70 was significantly higher when participants fell asleep than when they were aroused. This tendency was also observed for individual participants. The aggregated mean PERCLOS70 was found to be sensitive to changes in KSS scores and increased with increasing KSS score. Linear trend analysis revealed a significant increasing trend for PERCLOS70 as a function of the KSS rating. This tendency was also observed for individual participants. PERCLOS70 was found to be sensitive to the drowsiness level both for data aggregated across all participants and data for individual participants. The main findings of the two experiments reported herein suggest that PERCLOS70 can be used effectively to evaluate drowsiness of individual drivers and prevent crashes caused by drowsy driving

Physiological Measurements for Real-time Fatigue Monitoring in Train Drivers: Review of the State of the Art and Reframing the Problem

The impact of fatigue on train drivers is one of the most important safety-critical issues in rail. It affects drivers’ performance, significantly contributing to railway incidents and accidents. To address the issue of real-time fatigue detection in drivers, most reliable and applicable psychophysiological indicators of fatigue need to be identified. Hence, this paper aims to examine and present the current state of the art in physiological measures for real-time fatigue monitoring that could be applied in the train driving context. Three groups of such measures are identified: EEG, eye-tracking and heart-rate measures. This is the first paper to provide the analysis and review of these measures together on a granular level, focusing on specific variables. Their potential application to monitoring train driver fatigue is discussed in respective sections. A summary of all variables, key findings and issues across these measures is provided. An alternative reconceptualization of the problem is proposed, shifting the focus from the concept of fatigue to that of attention. Several arguments are put forward in support of attention as a better-defined construct, more predictive of performance decrements than fatigue, with serious ramifications on human safety. Proposed reframing of the problem coupled with the detailed presentation of findings for specific relevant variables can serve as a guideline for future empirical research, which is needed in this field

Characterizing driving behavior using automatic visual analysis

In this work, we present the problem of rash driving detection algorithm using a single wide angle camera sensor, particularly useful in the Indian context. To our knowledge this rash driving problem has not been addressed using Image processing techniques (existing works use other sensors such as accelerometer). Car Image processing literature, though rich and mature, does not address the rash driving problem. In this work-in-progress paper, we present the need to address this problem, our approach and our future plans to build a rash driving detector.Comment: 4 pages,7 figures, IBM-ICARE201