Context-Aware Recommendation Systems in Mobile Environments

Nowadays, the huge amount of information available may easily overwhelm users when they need to take a decision that involves choosing among several options. As a solution to this problem, Recommendation Systems (RS) have emerged to offer relevant items to users. The main goal of these systems is to recommend certain items based on user preferences. Unfortunately, traditional recommendation systems do not consider the user’s context as an important dimension to ensure high-quality recommendations. Motivated by the need to incorporate contextual information during the recommendation process, Context-Aware Recommendation Systems (CARS) have emerged. However, these recent recommendation systems are not designed with mobile users in mind, where the context and the movements of the users and items may be important factors to consider when deciding which items should be recommended. Therefore, context-aware recommendation models should be able to effectively and efficiently exploit the dynamic context of the mobile user in order to offer her/him suitable recommendations and keep them up-to-date.The research area of this thesis belongs to the fields of context-aware recommendation systems and mobile computing. We focus on the following scientific problem: how could we facilitate the development of context-aware recommendation systems in mobile environments to provide users with relevant recommendations? This work is motivated by the lack of generic and flexible context-aware recommendation frameworks that consider aspects related to mobile users and mobile computing. In order to solve the identified problem, we pursue the following general goal: the design and implementation of a context-aware recommendation framework for mobile computing environments that facilitates the development of context-aware recommendation applications for mobile users. In the thesis, we contribute to bridge the gap not only between recommendation systems and context-aware computing, but also between CARS and mobile computing.<br /

Contributions to security and privacy protection in recommendation systems

A recommender system is an automatic system that, given a customer model and a set of available documents, is able to select and offer those documents that are more interesting to the customer. From the point of view of security, there are two main issues that recommender systems must face: protection of the users' privacy and protection of other participants of the recommendation process. Recommenders issue personalized recommendations taking into account not only the profile of the documents, but also the private information that customers send to the recommender. Hence, the users' profiles include personal and highly sensitive information, such as their likes and dislikes. In order to have a really useful recommender system and improve its efficiency, we believe that users shouldn't be afraid of stating their preferences. The second challenge from the point of view of security involves the protection against a new kind of attack. Copyright holders have shifted their targets to attack the document providers and any other participant that aids in the process of distributing documents, even unknowingly. In addition, new legislation trends such as ACTA or the ¿Sinde-Wert law¿ in Spain show the interest of states all over the world to control and prosecute these intermediate nodes. we proposed the next contributions: 1.A social model that captures user's interests into the users' profiles, and a metric function that calculates the similarity between users, queries and documents. This model represents profiles as vectors of a social space. Document profiles are created by means of the inspection of the contents of the document. Then, user profiles are calculated as an aggregation of the profiles of the documents that the user owns. Finally, queries are a constrained view of a user profile. This way, all profiles are contained in the same social space, and the similarity metric can be used on any pair of them. 2.Two mechanisms to protect the personal information that the user profiles contain. The first mechanism takes advantage of the Johnson-Lindestrauss and Undecomposability of random matrices theorems to project profiles into social spaces of less dimensions. Even if the information about the user is reduced in the projected social space, under certain circumstances the distances between the original profiles are maintained. The second approach uses a zero-knowledge protocol to answer the question of whether or not two profiles are affine without leaking any information in case of that they are not. 3.A distributed system on a cloud that protects merchants, customers and indexers against legal attacks, by means of providing plausible deniability and oblivious routing to all the participants of the system. We use the term DocCloud to refer to this system. DocCloud organizes databases in a tree-shape structure over a cloud system and provide a Private Information Retrieval protocol to avoid that any participant or observer of the process can identify the recommender. This way, customers, intermediate nodes and even databases are not aware of the specific database that answered the query. 4.A social, P2P network where users link together according to their similarity, and provide recommendations to other users in their neighborhood. We defined an epidemic protocol were links are established based on the neighbors similarity, clustering and randomness. Additionally, we proposed some mechanisms such as the use SoftDHT to aid in the identification of affine users, and speed up the process of creation of clusters of similar users. 5.A document distribution system that provides the recommended documents at the end of the process. In our view of a recommender system, the recommendation is a complete process that ends when the customer receives the recommended document. We proposed SCFS, a distributed and secure filesystem where merchants, documents and users are protectedEste documento explora c omo localizar documentos interesantes para el usuario en grandes redes distribuidas mediante el uso de sistemas de recomendaci on. Se de fine un sistema de recomendaci on como un sistema autom atico que, dado un modelo de cliente y un conjunto de documentos disponibles, es capaz de seleccionar y ofrecer los documentos que son m as interesantes para el cliente. Las caracter sticas deseables de un sistema de recomendaci on son: (i) ser r apido, (ii) distribuido y (iii) seguro. Un sistema de recomendaci on r apido mejora la experiencia de compra del cliente, ya que una recomendaci on no es util si es que llega demasiado tarde. Un sistema de recomendaci on distribuido evita la creaci on de bases de datos centralizadas con informaci on sensible y mejora la disponibilidad de los documentos. Por ultimo, un sistema de recomendaci on seguro protege a todos los participantes del sistema: usuarios, proveedores de contenido, recomendadores y nodos intermedios. Desde el punto de vista de la seguridad, existen dos problemas principales a los que se deben enfrentar los sistemas de recomendaci on: (i) la protecci on de la intimidad de los usuarios y (ii) la protecci on de los dem as participantes del proceso de recomendaci on. Los recomendadores son capaces de emitir recomendaciones personalizadas teniendo en cuenta no s olo el per l de los documentos, sino tambi en a la informaci on privada que los clientes env an al recomendador. Por tanto, los per les de usuario incluyen informaci on personal y altamente sensible, como sus gustos y fobias. Con el n de desarrollar un sistema de recomendaci on util y mejorar su e cacia, creemos que los usuarios no deben tener miedo a la hora de expresar sus preferencias. Para ello, la informaci on personal que est a incluida en los per les de usuario debe ser protegida y la privacidad del usuario garantizada. El segundo desafi o desde el punto de vista de la seguridad implica un nuevo tipo de ataque. Dado que la prevenci on de la distribuci on ilegal de documentos con derechos de autor por medio de soluciones t ecnicas no ha sido efi caz, los titulares de derechos de autor cambiaron sus objetivos para atacar a los proveedores de documentos y cualquier otro participante que ayude en el proceso de distribuci on de documentos. Adem as, tratados y leyes como ACTA, la ley SOPA de EEUU o la ley "Sinde-Wert" en España ponen de manfi esto el inter es de los estados de todo el mundo para controlar y procesar a estos nodos intermedios. Los juicios recientes como MegaUpload, PirateBay o el caso contra el Sr. Pablo Soto en España muestran que estas amenazas son una realidad