Value-Oriented Design of Service Coordination Processes: Correctness and Trust

The rapid growth of service coordination languages creates a need for methodological support for coordination design. Coordination design differs from workflow design because a coordination process connects different businesses that can each make design decisions independently from the others, and no business is interested in supporting the business processes of others. In multi-business cooperative design, design decisions are only supported by all businesses if they contribute to the profitability of each participating business. So in order to make coordination design decisions supported by all participating businesses, requirements for a coordination process should be derived from the business model that makes the coordination profitable for each participating business. We claim that this business model is essentially a model of intended value exchanges. We model the intended value exchanges of a business model as e3 -value value models and coordination processes as UML activity diagrams. The contribution of the paper is then to propose and discuss a criterion according to which a service coordination process must be correct with respect to a value exchange model. This correctness is necessary to gain business support for the process. Finally, we discuss methodological consequences of this approach for service coordination process design

Analysing Business Models for Cross Border E-Services Provided by the Chambers of Commerce

The term "Business Model" started to gain momentum in the early rise of the new economy and it is currently used both in business practice and scientific research. Under a general point of view BMs are considered as a contact point among technology, organization and strategy used to describe how an organization gets value from technology and uses it as a source of competitive advantage. Recent contributions suggest to use ontologies to define a shareable conceptualization of BM. The aim of this study is to investigate the role of BM Ontologies as a conceptual tool for the cooperation of subjects interested in achieving a common goal and operating in complex and innovative environments. This is the case for example of those contexts characterized by the deployment of e-services from multiple service providers in cross border environments. Through an extensive literature review on BM we selected the most suitable conceptual tool and studied its application to the LD-CAST project during a participatory action research activity in order to analyse the BM design process of a new organisation based on the cooperation of service providers (the Chambers of Commerce from Italy, Romania, Poland and Bulgaria) with different needs, legal constraints and cultural background.The term "Business Model" started to gain momentum in the early rise of the new economy and it is currently used both in business practice and scientific research. Under a general point of view BMs are considered as a contact point among technology, organization and strategy used to describe how an organization gets value from technology and uses it as a source of competitive advantage. Recent contributions suggest to use ontologies to define a shareable conceptualization of BM. The aim of this study is to investigate the role of BM Ontologies as a conceptual tool for the cooperation of subjects interested in achieving a common goal and operating in complex and innovative environments. This is the case for example of those contexts characterized by the deployment of e-services from multiple service providers in cross border environments. Through an extensive literature review on BM we selected the most suitable conceptual tool and studied its application to the LD-CAST project during a participatory action research activity in order to analyse the BM design process of a new organisation based on the cooperation of service providers (the Chambers of Commerce from Italy, Romania, Poland and Bulgaria) with different needs, legal constraints and cultural background.Uninvited Submission

Analysing Business Models for the Open Source Industry: a Research Proposal

Uninvited Submission

Understanding structures and practices of meaning-making in industrial networks

Purpose: To propose an approach for exploring industrial marketing network environments through a social semiotic lens. Design/methodology/approach: This conceptual paper introduces social semiotic perspectives to the study of business/industrial network interaction. Findings: We describe how structures of meaning derived from a cultural history of signification and interpretive processes of meaning in action are co-determined in social semiosis. We emphasise the meaning of environments using this social semiotic approach, leading us to explore the idea of the ‘atmosemiosphere’ - the most highly complex business network level, in illustrating how meaning is made through structuration between structures of meaning and their enactments in interactions between actors within living business networks. Practical Implications: Figurative language plays an important role in the structuration of meaning. This facilitates establishing plots and, therefore, in the actors’ capability to tell a story, which starts with knowing what kind of story can be told. By implication, the effective networker must be a consummate moving ‘picture maker’ and to do so, she must have competences in narrative, emplotment, myth-making, storytelling and figuration in more than one discursive repertoire. Originality/Value: In employing a structurational discourse perspective informed by social semiotics, our original contribution is a ‘business networks as discursive constructions’ approach in that discursive nets, webs of narratives and stories, and labyrinths of tropes are considered just as important in constituting networks as networks of actor relationships and patterns of other activities and resources

Il Business Model come punto di contatto tra Tecnologia ed Organizzazione

Con la nascita e lo sviluppo della new-economy il concetto di ``Business Model'' si è diffuso sia nella pratica di business che nella ricerca scientifica. Sebbene l'interesse nei confronti di questa tematica, segnalato dalla frequenza della ricorrenza del termine nelle pubblicazioni di carattere scientifico, sia sufficientemente sostenuta, allo stato attuale la ricerca sui Business Model soffre di un problema di frammentazione. I Business Model sono stati analizzati da differenti discipline con obiettivi e finalità diverse. Allo stato attuale manca ancora consenso unanime su una definizione condivisa di Business Model ed emerge la necessità di intensificare la ricerca empirica in questo settore. Recenti lavori di ricerca, nel tentativo di riassumere e considerare tutte le precedenti posizioni, hanno proposto l'adozione di ontologie per la derivazione di una definizione di Business Model condivisa e condivisibile. Il processo di creazione di queste ontologie mette in evidenza come tratti comuni alle esperienze di ricerca in questa area tematica, seppur provenienti da differenti settori scientifici, consistono nel rapporto tra organizzazione, tecnologia e strategia. Alla luce di questo scenario, nel presente paper, dopo una analisi della letteratura esistente sui Business Model, viene presentata l'applicazione della Business Model Ontology al progetto europeo LD- CAST con l'obiettivo di analizzare l'utilità di questo schema concettuale di riferimento, applicandolo ad un caso reale, nell'ambito di un processo di progettazione organizzativa che prende in considerazione una o più tecnologie informatiche e di comunicazione1. 1 Attività di ricerca parzialmente finanziata dal progetto europeo LD-CAST: Local Development Cooperation Action Enabled by Semantic Technology (FP6-2004-IST) -- Sito web del progetto: http://www.ldcastproject.com.Con la nascita e lo sviluppo della new-economy il concetto di ``Business Model'' si è diffuso sia nella pratica di business che nella ricerca scientifica. Sebbene l'interesse nei confronti di questa tematica, segnalato dalla frequenza della ricorrenza del termine nelle pubblicazioni di carattere scientifico, sia sufficientemente sostenuta, allo stato attuale la ricerca sui Business Model soffre di un problema di frammentazione. I Business Model sono stati analizzati da differenti discipline con obiettivi e finalità diverse. Allo stato attuale manca ancora consenso unanime su una definizione condivisa di Business Model ed emerge la necessità di intensificare la ricerca empirica in questo settore. Recenti lavori di ricerca, nel tentativo di riassumere e considerare tutte le precedenti posizioni, hanno proposto l'adozione di ontologie per la derivazione di una definizione di Business Model condivisa e condivisibile. Il processo di creazione di queste ontologie mette in evidenza come tratti comuni alle esperienze di ricerca in questa area tematica, seppur provenienti da differenti settori scientifici, consistono nel rapporto tra organizzazione, tecnologia e strategia. Alla luce di questo scenario, nel presente paper, dopo una analisi della letteratura esistente sui Business Model, viene presentata l'applicazione della Business Model Ontology al progetto europeo LD- CAST con l'obiettivo di analizzare l'utilità di questo schema concettuale di riferimento, applicandolo ad un caso reale, nell'ambito di un processo di progettazione organizzativa che prende in considerazione una o più tecnologie informatiche e di comunicazione1. 1 Attività di ricerca parzialmente finanziata dal progetto europeo LD-CAST: Local Development Cooperation Action Enabled by Semantic Technology (FP6-2004-IST) -- Sito web del progetto: http://www.ldcastproject.com.Uninvited Submission

Business models for deployment and operation of femtocell networks; - Are new cooperation strategies needed for mobile operators?

In this paper we discuss different business models for deployment and operation of femtocell networks intended for provisioning of public mobile broad band access services. In these types of business cases the operators use femtocells in order to reduce investments in "more costly" macro networks since the traffic can be "offloaded" to "less costly" femtocell networks. This is in contrast to the many business cases presented in Femtoforum where femtocells mainly are discussed as a solution to improve indoor coverage for voice services in homes and small offices, usually for closed user groups The main question discussed in this paper is if "operators need to consider new forms of cooperation strategies in order to enable large scale deployment of femtocells for public access?" By looking into existing solutions for indoor wireless access services we claim that the answer is both "Yes" and "No". No, since many types of cooperation are already in place for indoor deployment. Yes, because mobile operators need to re-think the femtocell specific business models, from approaches based on singe operator networks to different forms of cooperation involving multi-operator solutions, e.g. roaming and network sharing. --