8,787 research outputs found
What your Facebook Profile Picture Reveals about your Personality
People spend considerable effort managing the impressions they give others.
Social psychologists have shown that people manage these impressions
differently depending upon their personality. Facebook and other social media
provide a new forum for this fundamental process; hence, understanding people's
behaviour on social media could provide interesting insights on their
personality. In this paper we investigate automatic personality recognition
from Facebook profile pictures. We analyze the effectiveness of four families
of visual features and we discuss some human interpretable patterns that
explain the personality traits of the individuals. For example, extroverts and
agreeable individuals tend to have warm colored pictures and to exhibit many
faces in their portraits, mirroring their inclination to socialize; while
neurotic ones have a prevalence of pictures of indoor places. Then, we propose
a classification approach to automatically recognize personality traits from
these visual features. Finally, we compare the performance of our
classification approach to the one obtained by human raters and we show that
computer-based classifications are significantly more accurate than averaged
human-based classifications for Extraversion and Neuroticism
Sequential Prediction of Social Media Popularity with Deep Temporal Context Networks
Prediction of popularity has profound impact for social media, since it
offers opportunities to reveal individual preference and public attention from
evolutionary social systems. Previous research, although achieves promising
results, neglects one distinctive characteristic of social data, i.e.,
sequentiality. For example, the popularity of online content is generated over
time with sequential post streams of social media. To investigate the
sequential prediction of popularity, we propose a novel prediction framework
called Deep Temporal Context Networks (DTCN) by incorporating both temporal
context and temporal attention into account. Our DTCN contains three main
components, from embedding, learning to predicting. With a joint embedding
network, we obtain a unified deep representation of multi-modal user-post data
in a common embedding space. Then, based on the embedded data sequence over
time, temporal context learning attempts to recurrently learn two adaptive
temporal contexts for sequential popularity. Finally, a novel temporal
attention is designed to predict new popularity (the popularity of a new
user-post pair) with temporal coherence across multiple time-scales.
Experiments on our released image dataset with about 600K Flickr photos
demonstrate that DTCN outperforms state-of-the-art deep prediction algorithms,
with an average of 21.51% relative performance improvement in the popularity
prediction (Spearman Ranking Correlation).Comment: accepted in IJCAI-1
Social Emotion Mining Techniques for Facebook Posts Reaction Prediction
As of February 2016 Facebook allows users to express their experienced
emotions about a post by using five so-called `reactions'. This research paper
proposes and evaluates alternative methods for predicting these reactions to
user posts on public pages of firms/companies (like supermarket chains). For
this purpose, we collected posts (and their reactions) from Facebook pages of
large supermarket chains and constructed a dataset which is available for other
researches. In order to predict the distribution of reactions of a new post,
neural network architectures (convolutional and recurrent neural networks) were
tested using pretrained word embeddings. Results of the neural networks were
improved by introducing a bootstrapping approach for sentiment and emotion
mining on the comments for each post. The final model (a combination of neural
network and a baseline emotion miner) is able to predict the reaction
distribution on Facebook posts with a mean squared error (or misclassification
rate) of 0.135.Comment: 10 pages, 13 figures and accepted at ICAART 2018. (Dataset:
https://github.com/jerryspan/FacebookR
Applying Deep Machine Learning for psycho-demographic profiling of Internet users using O.C.E.A.N. model of personality
In the modern era, each Internet user leaves enormous amounts of auxiliary
digital residuals (footprints) by using a variety of on-line services. All this
data is already collected and stored for many years. In recent works, it was
demonstrated that it's possible to apply simple machine learning methods to
analyze collected digital footprints and to create psycho-demographic profiles
of individuals. However, while these works clearly demonstrated the
applicability of machine learning methods for such an analysis, created simple
prediction models still lacks accuracy necessary to be successfully applied for
practical needs. We have assumed that using advanced deep machine learning
methods may considerably increase the accuracy of predictions. We started with
simple machine learning methods to estimate basic prediction performance and
moved further by applying advanced methods based on shallow and deep neural
networks. Then we compared prediction power of studied models and made
conclusions about its performance. Finally, we made hypotheses how prediction
accuracy can be further improved. As result of this work, we provide full
source code used in the experiments for all interested researchers and
practitioners in corresponding GitHub repository. We believe that applying deep
machine learning for psycho-demographic profiling may have an enormous impact
on the society (for good or worse) and provides means for Artificial
Intelligence (AI) systems to better understand humans by creating their
psychological profiles. Thus AI agents may achieve the human-like ability to
participate in conversation (communication) flow by anticipating human
opponents' reactions, expectations, and behavior
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