A case study of predicting banking customers behaviour by using data mining

Data Mining (DM) is a technique that examines information stored in large database or data warehouse and find the patterns or trends in the data that are not yet known or suspected. DM techniques have been applied to a variety of different domains including Customer Relationship Management CRM). In this research, a new Customer Knowledge Management (CKM) framework based on data mining is proposed. The proposed data mining framework in this study manages relationships between banking organizations and their customers. Two typical data mining techniques - Neural Network and Association Rules - are applied to predict the behavior of customers and to increase the decision-making processes for recalling valued customers in banking industries. The experiments on the real world dataset are conducted and the different metrics are used to evaluate the performances of the two data mining models. The results indicate that the Neural Network model achieves better accuracy but takes longer time to train the model

Air Quality Prediction in Smart Cities Using Machine Learning Technologies Based on Sensor Data: A Review

The influence of machine learning technologies is rapidly increasing and penetrating almost in every field, and air pollution prediction is not being excluded from those fields. This paper covers the revision of the studies related to air pollution prediction using machine learning algorithms based on sensor data in the context of smart cities. Using the most popular databases and executing the corresponding filtration, the most relevant papers were selected. After thorough reviewing those papers, the main features were extracted, which served as a base to link and compare them to each other. As a result, we can conclude that: (1) instead of using simple machine learning techniques, currently, the authors apply advanced and sophisticated techniques, (2) China was the leading country in terms of a case study, (3) Particulate matter with diameter equal to 2.5 micrometers was the main prediction target, (4) in 41% of the publications the authors carried out the prediction for the next day, (5) 66% of the studies used data had an hourly rate, (6) 49% of the papers used open data and since 2016 it had a tendency to increase, and (7) for efficient air quality prediction it is important to consider the external factors such as weather conditions, spatial characteristics, and temporal features