A fourfold typology of living labs: an empirical investigation amongst the ENoLL community

Living Labs can be seen as a means to structure user involvement in innovation processes. However, in this rather young research domain, there is no consensus yet regarding supporting theories and frameworks. This has resulted in a wide variety of projects and approaches being called ‘Living Labs’, which leaves a clear conceptualization and definition a task in progress. Within this research paper we propose a fourfold categorization of Living Labs based on a literature review and validated by an empirical investigation of the characteristics of 64 ICT Living Labs from the European Network of Living Labs (ENoLL). The four types are Living Labs for collaboration and knowledge support activities, original ‘American’ Living Labs, Living Labs as extension to testbeds and Living Labs that support context research and co-creation with users

Living Innovation Laboratory Model Design and Implementation

Living Innovation Laboratory (LIL) is an open and recyclable way for multidisciplinary researchers to remote control resources and co-develop user centered projects. In the past few years, there were several papers about LIL published and trying to discuss and define the model and architecture of LIL. People all acknowledge about the three characteristics of LIL: user centered, co-creation, and context aware, which make it distinguished from test platform and other innovation approaches. Its existing model consists of five phases: initialization, preparation, formation, development, and evaluation. Goal Net is a goal-oriented methodology to formularize a progress. In this thesis, Goal Net is adopted to subtract a detailed and systemic methodology for LIL. LIL Goal Net Model breaks the five phases of LIL into more detailed steps. Big data, crowd sourcing, crowd funding and crowd testing take place in suitable steps to realize UUI, MCC and PCA throughout the innovation process in LIL 2.0. It would become a guideline for any company or organization to develop a project in the form of an LIL 2.0 project. To prove the feasibility of LIL Goal Net Model, it was applied to two real cases. One project is a Kinect game and the other one is an Internet product. They were both transformed to LIL 2.0 successfully, based on LIL goal net based methodology. The two projects were evaluated by phenomenography, which was a qualitative research method to study human experiences and their relations in hope of finding the better way to improve human experiences. Through phenomenographic study, the positive evaluation results showed that the new generation of LIL had more advantages in terms of effectiveness and efficiency.Comment: This is a book draf

The Usage of Personal Data as Content in Integrated Marketing Communications

Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer. Companies hoping to capitalize on their user's data have turned to several interesting outlets. This research addresses the repurposing of user data as content in marketing. By analyzing four cases of data presented as marketing communications across two companies, this research provides new insights into the public release of private user data for marketing purposes. Four cases of personal data used in marketing communications were chosen specifically for their time proximity, characteristics of the sending firms, and their disparate outcomes. These instances of marketing communications, two by Spotify and two by Netflix, were released during November and December of 2017 and each resulted in a diverse range of public opinion. An analysis of these cases was conducted using the comprehensive framework of integrated marketing communications (Tafesse & Kitchen, 2017). There is a significant difference in the perceptual outcomes of integrated marketing communication campaigns which display user data as content. This analysis provides insights into the characteristics of marketing communications and how their outcomes fit into broader marketing strategies. These case studies provide opportunities for marketers to improve their campaigns in line with their desired audience outcome. Patterns of scope, strategy, mode, and outcome do not suggest success or failure in the context of marketing communications, but rather a set of insights marketers should keep in mind when pursuing communication strategies which harness personal user data.No embargoAcademic Major: Marketin

Designing Traceability into Big Data Systems

Providing an appropriate level of accessibility and traceability to data or process elements (so-called Items) in large volumes of data, often Cloud-resident, is an essential requirement in the Big Data era. Enterprise-wide data systems need to be designed from the outset to support usage of such Items across the spectrum of business use rather than from any specific application view. The design philosophy advocated in this paper is to drive the design process using a so-called description-driven approach which enriches models with meta-data and description and focuses the design process on Item re-use, thereby promoting traceability. Details are given of the description-driven design of big data systems at CERN, in health informatics and in business process management. Evidence is presented that the approach leads to design simplicity and consequent ease of management thanks to loose typing and the adoption of a unified approach to Item management and usage.Comment: 10 pages; 6 figures in Proceedings of the 5th Annual International Conference on ICT: Big Data, Cloud and Security (ICT-BDCS 2015), Singapore July 2015. arXiv admin note: text overlap with arXiv:1402.5764, arXiv:1402.575

Supporting Dynamic Service Composition at Runtime based on End-user Requirements

Network-based software application services are receiving a lot of attention in recent years, as observed in developments as Internet of Services, Software as a Service and Cloud Computing. A service-oriented computing ecosystem is being created where the end-user is having an increasingly more active role in the service creation process. However, supporting end-users in the creation process, at runtime, is a difficult undertaking. Users have different requirements and preferences towards application services, use services in different situations and expect highly abstract mechanisms in the creation process. Furthermore, there are different types of end-users: some can deliver more detailed requirements or can be provided with more advanced request interface, while others can not. To tackle these issues and provide end-users with personalised service delivery, we claim that runtime automated service composition mechanisms are required. In this paper we present the DynamiCoS framework, which aims at supporting the different phases required to provide end-users with automatic service discovery, selection and composition process. In this paper we also present the developed prototype and its evaluation

Split and Migrate: Resource-Driven Placement and Discovery of Microservices at the Edge

Microservices architectures combine the use of fine-grained and independently-scalable services with lightweight communication protocols, such as REST calls over HTTP. Microservices bring flexibility to the development and deployment of application back-ends in the cloud. Applications such as collaborative editing tools require frequent interactions between the front-end running on users\u27 machines and a back-end formed of multiple microservices. User-perceived latencies depend on their connection to microservices, but also on the interaction patterns between these services and their databases. Placing services at the edge of the network, closer to the users, is necessary to reduce user-perceived latencies. It is however difficult to decide on the placement of complete stateful microservices at one specific core or edge location without trading between a latency reduction for some users and a latency increase for the others. We present how to dynamically deploy microservices on a combination of core and edge resources to systematically reduce user-perceived latencies. Our approach enables the split of stateful microservices, and the placement of the resulting splits on appropriate core and edge sites. Koala, a decentralized and resource-driven service discovery middleware, enables REST calls to reach and use the appropriate split, with only minimal changes to a legacy microservices application. Locality awareness using network coordinates further enables to automatically migrate services split and follow the location of the users. We confirm the effectiveness of our approach with a full prototype and an application to ShareLatex, a microservices-based collaborative editing application