A Cross-Country Investigation of User Connection Patterns in Online Social Networks

Given the global expansion, the borderless nature, and the social impact of social media, this paper provides an examination of users’ connection patterns in online social networks, more specifically the users’ cross-country connection patterns. We study three highly different social media platforms, Facebook, Last.fm, and 500px, and approach two main research questions: First, we set out to answer which countries’ social media users are mainly connected with users within their own country; and which countries are characterized by a wide spectrum of cross-country (transnational) user connections. In doing so, we also identify the “attractor” countries, being characterized by alluring a large portion of users from other countries to connect to users in the respective attractor country. Second, we compare the results between the three social media platforms under investigation and analyze and discuss differences in the cross-country connection patterns. Third, we investigate whether countries’ attractor values are correlated with cultural features (according to Hofstede). Our results contribute to understanding the complex social ties between people and how they are reflected in connection behavior on social media

An empirical analysis of SNS users and their privacy and security awareness of risks associated with sharing SNS profiles (online identities)

Social networking sites (SNS) like MySpace, Facebook and LinkedIn now have hundreds of millions of users. In this paper a quantitative approach was used to analyse primary data collected about SNS users. Our findings show that SNS users are dominated by younger adults, higher education levels and higher income levels. SNSs are more likely to be used for maintaining existing friendships as opposed to establishing new friendships and for building business networks. SNS users either have poor levels of privacy and security awareness or high levels of complacency in relation to SNS profile sharing and sharing their identity online

The best of both worlds? Online ties and the alternating use of social network sites in the context of migration

While an ever-growing body of research is concerned with user behavior on individual social network sites (SNSs)—mostly Facebook—studies addressing an alternating use of two or more SNS are rare. Here, we investigate the relationship between alternating SNS use and social capital in the context of migration. Alternating SNS use avoids some of the problems associated with large networks located on one site; in particular the management of different social or cultural spheres. Not only does this strategy hold potential for increased social capital, it also provides a particular incentive for migrants faced with the challenge of staying in touch with back home and managing a new social environment. Two survey studies are presented that focus on the relationship between alternating SNS use and online ties in a migrant context involving Indian nationals. Study 1 looked at migration within India, whereas Study 2 compared international with domestic SNS users. In both studies, alternating SNS use added to the prediction of online network size and accounted for differences in network size found for migrant and non-migrant users. Differences were due to the number of peripheral ties, rather than core ties. Findings suggest that alternating SNS use may constitute a compensatory strategy that helps to overcome lower levels of socializing represented through a single SNS

The Lifecycle and Cascade of WeChat Social Messaging Groups

Social instant messaging services are emerging as a transformative form with which people connect, communicate with friends in their daily life - they catalyze the formation of social groups, and they bring people stronger sense of community and connection. However, research community still knows little about the formation and evolution of groups in the context of social messaging - their lifecycles, the change in their underlying structures over time, and the diffusion processes by which they develop new members. In this paper, we analyze the daily usage logs from WeChat group messaging platform - the largest standalone messaging communication service in China - with the goal of understanding the processes by which social messaging groups come together, grow new members, and evolve over time. Specifically, we discover a strong dichotomy among groups in terms of their lifecycle, and develop a separability model by taking into account a broad range of group-level features, showing that long-term and short-term groups are inherently distinct. We also found that the lifecycle of messaging groups is largely dependent on their social roles and functions in users' daily social experiences and specific purposes. Given the strong separability between the long-term and short-term groups, we further address the problem concerning the early prediction of successful communities. In addition to modeling the growth and evolution from group-level perspective, we investigate the individual-level attributes of group members and study the diffusion process by which groups gain new members. By considering members' historical engagement behavior as well as the local social network structure that they embedded in, we develop a membership cascade model and demonstrate the effectiveness by achieving AUC of 95.31% in predicting inviter, and an AUC of 98.66% in predicting invitee.Comment: 10 pages, 8 figures, to appear in proceedings of the 25th International World Wide Web Conference (WWW 2016

Contextual impacts on industrial processes brought by the digital transformation of manufacturing: a systematic review

The digital transformation of manufacturing (a phenomenon also known as "Industry 4.0" or "Smart Manufacturing") is finding a growing interest both at practitioner and academic levels, but is still in its infancy and needs deeper investigation. Even though current and potential advantages of digital manufacturing are remarkable, in terms of improved efficiency, sustainability, customization, and flexibility, only a limited number of companies has already developed ad hoc strategies necessary to achieve a superior performance. Through a systematic review, this study aims at assessing the current state of the art of the academic literature regarding the paradigm shift occurring in the manufacturing settings, in order to provide definitions as well as point out recurring patterns and gaps to be addressed by future research. For the literature search, the most representative keywords, strict criteria, and classification schemes based on authoritative reference studies were used. The final sample of 156 primary publications was analyzed through a systematic coding process to identify theoretical and methodological approaches, together with other significant elements. This analysis allowed a mapping of the literature based on clusters of critical themes to synthesize the developments of different research streams and provide the most representative picture of its current state. Research areas, insights, and gaps resulting from this analysis contributed to create a schematic research agenda, which clearly indicates the space for future evolutions of the state of knowledge in this field

Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran