The Importance of Platform Producers’ Reputation Signals and Product Type on Product Performance in Peer-to-Peer Platforms

On two-sided peer-to-peer platforms there exists a supply side (producers) and a demand side (consumers). Platform owners provide the platforms that assist in efficiently matching producers and consumers and an infrastructure that producers can take advantage of to signal quality to consumers. This study examines the effects of producer signals on product performance in the context of Airbnb, a peer-to-peer home sharing platform. Adjusting for producers with multiple listings, the analysis uses 77,445 listings from the platform to produce regression models which tests whether signals are positively related to product performance and if the relationship between producer signals and product performance is moderated by product type. Results show that while producer signals are important to product performance, there is minimal support for the assumption that signals vary by product type. Results also show that certain product attributes may be more important than producer signals in some contexts. Based on these findings, business and theoretical implications are discussed as well as directions for future research

Trust spillovers in the sharing economy: Does international Airbnb experience foster cross-national trust?

Sharing economy platforms commonly claim to bring about positive social impacts, such as facilitating contact between individuals that would not have met otherwise. According to contact theory, such intergroup contact would change the stereotypes that individuals hold of outgroup members, such as people with a different nationality or ethnicity. We use a large-scale online Investment Game experiment among Airbnb users to study the effect of Airbnb interactions on cross-national trust. In contrast with common claims about the positive impact of the sharing economy, we did not find that individuals who had prior experience with a nationality as a host or a guest on Airbnb trusted persons of that nationality more. This may be because monetization, institutionalization and professionalization of Airbnb limits the intensity of contact, or because Airbnb mostly establishes contact between individuals with similar backgrounds

Understanding Transitions of Trust across Different Business Contexts: An Exploratory Sequential Mixed Methods Study

Airbnb’s influence has been growing rapidly in the last few years, and hotel operators are beginning to recognize the competitive threat it poses. However, consumers may perceive Airbnb differently than hoteliers. Thus, the current study attempts to explore hotel customers’ perceptions of the sharing economy business (Airbnb). It is important to pay attention to the different business settings of the channels that currently exist in the lodging industry. Moreover, investigating the relationship between trust and perceived risk in this new channel (i.e., Airbnb) is crucial due to the inherent risk of transactions on Airbnb, especially when compared with traditional Business-to-customer. Considering the fact that Airbnb belongs to a different context (Customer-to-customer) than traditional hotels (B2C), this study uses a mixed methods approach, specifically with an exploratory sequential design. Through the qualitative analysis, Study Phase 1 identified antecedents of trust and perceived risk on the intention to select Airbnb. These factors were categorized into the three attributes of Airbnb, which include channel, accommodations, and individual host. Study Phase 2 consisted of two stages: 1) instrument development by using EFA based on the results from Study Phase 1, and then, 2) empirical validation by using the PLS-SEM technique in order to thoroughly examine the relationships in the proposed S-O-R framework. Findings, implications, and suggestions for future studies were also discussed

Trouble in paradise : contradictions in platform capitalism and the production of surplus by Airbnb hosts in regional tourist towns : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Sociology at Massey University, Albany, New Zealand

A tendency toward crisis in social reproduction characterizes digital capitalism. Increasingly, the economic system shows itself unable to generate subjectivities and social processes for addressing the physical and psychical need required for its reproduction. Emblematic of that contradiction is the individualism of digital capitalism which compels people to commodify themselves beyond the ‘normal’ state of abstracted labour power associated with capitalism, to become ‘entrepreneurs of the self’. An extreme form of commodification of the self is evident in a new form of capitalism termed ‘platform capitalism’ which manifests through organizations such as Airbnb. Like the notion of the ‘entrepreneur of the self’, this kind of commodified self is increasingly too thin and too instrumental to be self-sustaining. The commodification of people and of private spaces result in shifts of subjectivity as a response to the production of surplus-meaning and surplus-enjoyment and indicates capture of a new sphere for capitalist activities at the expense of social reproduction. This research explores the construction of Airbnb hosts’ subjectivities across four tourist towns in New Zealand (Picton, Wanaka, Paihia and Whitianga). Placed within the context of global capitalism, tourism is a major economic contributor to the New Zealand economy, estimated at $24 billion annually. Concurrently, regional areas of New Zealand are experiencing challenges relating to economic stagnation, ageing populations and changes to population numbers. Common across people living in these regional towns is a political imperative to commodify their life-worlds for the tourist market. Increasingly, the mechanisms that are synonymous with platform capitalist ventures, of Airbnb in this instance, are becoming significant means through which, the realization of this political imperative occurs. Using a qualitative research framework, in-depth semi-structured interviews were conducted with 28 Airbnb hosts, then analyzed using an inductive and iterative thematic analysis. The emerging themes presented here are commodification, biopolitics and the intensification of time and space. Collectively, the themes demonstrate how the contradictions of surplus and of social reproduction manifest within the digital platform of Airbnb. The research informs issues and debates in contemporary theory on capital’s tendency towards crises of social reproduction