A comparison of fuzzy approaches to e-commerce review rating prediction

This paper presents a comparative analysis of the performance of fuzzy approaches on the task of predicting customer review ratings using a computational intelligence framework based on a genetic algorithm for data dimensionality reduction. The performance of the Fuzzy C-Means (FCM), a neurofuzzy approach combining FCM and the Adaptive Neuro Fuzzy Inference System (ANFIS), and the Simplified Fuzzy ARTMAP (SFAM) was compared on six datasets containing customer reviews. The results revealed that all computational intelligence predictors were suitable for the rating prediction problem, and that the genetic algorithm is effective in reducing the number of dimensions without affecting the prediction performance of each computational intelligence predictor

Automatic domain ontology extraction for context-sensitive opinion mining

Automated analysis of the sentiments presented in online consumer feedbacks can facilitate both organizations’ business strategy development and individual consumers’ comparison shopping. Nevertheless, existing opinion mining methods either adopt a context-free sentiment classification approach or rely on a large number of manually annotated training examples to perform context sensitive sentiment classification. Guided by the design science research methodology, we illustrate the design, development, and evaluation of a novel fuzzy domain ontology based contextsensitive opinion mining system. Our novel ontology extraction mechanism underpinned by a variant of Kullback-Leibler divergence can automatically acquire contextual sentiment knowledge across various product domains to improve the sentiment analysis processes. Evaluated based on a benchmark dataset and real consumer reviews collected from Amazon.com, our system shows remarkable performance improvement over the context-free baseline

Trust beyond reputation: A computational trust model based on stereotypes

Models of computational trust support users in taking decisions. They are commonly used to guide users' judgements in online auction sites; or to determine quality of contributions in Web 2.0 sites. However, most existing systems require historical information about the past behavior of the specific agent being judged. In contrast, in real life, to anticipate and to predict a stranger's actions in absence of the knowledge of such behavioral history, we often use our "instinct"- essentially stereotypes developed from our past interactions with other "similar" persons. In this paper, we propose StereoTrust, a computational trust model inspired by stereotypes as used in real-life. A stereotype contains certain features of agents and an expected outcome of the transaction. When facing a stranger, an agent derives its trust by aggregating stereotypes matching the stranger's profile. Since stereotypes are formed locally, recommendations stem from the trustor's own personal experiences and perspective. Historical behavioral information, when available, can be used to refine the analysis. According to our experiments using Epinions.com dataset, StereoTrust compares favorably with existing trust models that use different kinds of information and more complete historical information

A computational intelligence approach to efficiently predicting review ratings in e-commerce

Sentiment analysis, also called opinion mining, is currently one of the most studied research fields which aims to analyse people's opinions. E-commerce websites allow users to share opinions about a product/service by providing textual reviews along with numerical ratings. These opinions greatly influence future consumer purchasing decisions. This paper introduces an innovative computational intelligence framework for efficiently predicting customer review ratings. The framework has been designed to deal with the dimensionality and noise which is typically apparent in large datasets containing customer reviews. The proposed framework integrates the techniques of Singular Value Decomposition (SVD) and dimensionality reduction, Fuzzy C-Means (FCM) and the Adaptive Neuro-Fuzzy Inference System (ANFIS). The performance of the proposed approach returned high accuracy and the results revealed that when large datasets are concerned, only a fraction of the data is needed for creating a system to predict the review ratings of textual reviews. Results from the experiments suggest that the proposed approach yields better prediction performance than other state-of-the-art rating predictors which are based on the conventional Artificial Neural Network, Fuzzy C-Means, and Support Vector Machine approaches. In addition, the proposed framework can be utilised for other classification and prediction tasks, and its neuro-fuzzy predictor module can be replaced by other classifiers

Discovering the Impact of Knowledge in Recommender Systems: A Comparative Study

Recommender systems engage user profiles and appropriate filtering techniques to assist users in finding more relevant information over the large volume of information. User profiles play an important role in the success of recommendation process since they model and represent the actual user needs. However, a comprehensive literature review of recommender systems has demonstrated no concrete study on the role and impact of knowledge in user profiling and filtering approache. In this paper, we review the most prominent recommender systems in the literature and examine the impression of knowledge extracted from different sources. We then come up with this finding that semantic information from the user context has substantial impact on the performance of knowledge based recommender systems. Finally, some new clues for improvement the knowledge-based profiles have been proposed.Comment: 14 pages, 3 tables; International Journal of Computer Science & Engineering Survey (IJCSES) Vol.2, No.3, August 201