Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication

This research examined the efficacy of one type of communication strategy, comparative advertising, in communicating product superiority to consumers across different cultures. In individualist cultures such as the United States, comparative advertising that highlights the superiority of the target brand is seen as more effective. However, in collectivist cultures such as Thailand, comparative advertising that highlights the similarity between brands is more likely to be effective. In addition, comparative advertising was more believable for unfamiliar brands in individualist cultures whereas comparison for familiar brands was more believable in collectivist cultures.http://deepblue.lib.umich.edu/bitstream/2027.42/39712/3/wp328.pd

Industry Structure Similarities, Trade Agreements, and Business Cycle Synchronization

This paper analyzes the effects of industry structure similarities, free trade agreements, and geographic borders on regional business cycle correlation, using fifty US states, 10 Canadian provinces, and 1 Canadian territory as a case study. Using two cross-sectional OLS regressions and one panel data OLS regression, this study finds that pair-wise gross territorial product growth correlation decreased significantly after NAFTA ratification for state-state, province-province, and state-province territorial pairs, contrary to previous literature’s results. NAFTA effectively decoupled intra-national business cycles in the US and Canada while also desynchronizing cross-border pair-wise GSP growth correlation, but cross-border pair-wise GSP growth correlation was much less desynchronized post-NAFTA relative to intra-national pairs. These results indicate that NAFTA and the US-Canada border may produce two opposing forces that dampen each other’s desynchronizing effects

A question of value(s): Political connectedness and executive compensation in public sector organizations

While the de-politicization of public sector management was a core objective of past reform initiatives, more recent debates urge the state to act as a strong principal when it comes to public sector unity and policy coherence - and consequently make a case for reinvigorating links between the political and managerial sphere. Using data from Austrian public sector organizations, we test and confirm the causal relationship of political connectedness of board members and executive compensation. Differentiating between value-based and interest-based in-groups, we suggest that only value-based political connectedness has the potential to restore patronage as a control instrument and governance tool. Self-interested and reward-driven patronage, on the other hand, indicated by a strong association of political connectedness and executive pay, refers to the type of politicization that previous public sector reforms promised to abolish

A comparative analysis between two statistical deviation–based consensus measures in group decision making problems

The mean absolute deviation and the standard deviation, two statistical measures commonly used in quantifying variability, may become an interesting tool when defining consensus measures. Two consensus indexes which obtain the level of consensus in some problems of Group Decision Making are introduced in this paper by expanding the aforementioned statistical concepts. A comparative analysis reveals that the levels of consensus derived from these indexes are close to those obtained employing distance functions when a fuzzy preference relations frame is considered, so they turn out to be a useful tool in this context. In addition, these indexes are different from each other and with the distance functions considered. Thus, they are applicable tools in the calculation of consensus in our context and are different from those commonly used

Reduced graphene oxide-multiwalled carbon nanotubes hybrid film with low Pt loading as counter electrode for improved photovoltaic performance of dye-sensitised solar cells

In this work, the role of reduced graphene oxide (rGO) with hyperbranched surfactant and its hybridisation with multiwalled carbon nanotubes (MWCNTs) and platinum (Pt) nanoparticles (NPs) as counter electrode (CE) were investigated to determine the photovoltaic performance of dye-sensitised solar cells (DSSCs). Sodium 1,4-is(neopentyloxy)-3-(neopentyloxycarbonyl)- 1,4-dioxobutane-2-sulphonate (TC14) surfactant was utilised as dispersing and stabilising agent in electrochemical exfoliation to synthesise graphene oxide (GO) as initial solution for rGO production prior to its further hybridisation and fabrication as thin film. A chemical reduction process utilising hydrazine hydrate was conducted to produce rGO due to the low temperature process and water-based GO solution. Subsequently, hybrid solution was prepared by mixing 1 wt% MWCNTs into the produced rGO solution. TC14-rGO and TC14-rGO_MWCNTs hybrid solution were transferred into fluorine-doped tin oxide substrate to fabricate thin film by spraying deposition method. Finally, the CE films were prepared by coating with thin Pt NPs. Photoanode film was prepared by a two-step process: hydrothermal growth method to synthesise titanium dioxide nanowires (TiO2 NWs) and subsequent squeegee method to apply TiO2 NPs. According to solar simulator measurement, the highest energy conversion efficiency (η) was achieved by using CE-based TC14-rGO_MWCNTs/Pt (1.553%), with the highest short current density of 4.424 mA/cm2. The highest η was due to the high conductivity of CE hybrid film and the morphology of fabricated TiO2 NWs/TiO2 NPs. Consequently, the dye adsorption was high, and the photovoltaic performance of DSSCs was increased. This result also showed that rGO and rGO_MWCNTs hybrid can be used as considerable potential candidate materials to replace Pt gradually

The Global Organic Food Market and Transformation Deductive Definition of Empiric Indicators The Demand Explanation The Institutional Explanation & Comparative Country Report: Denmark versus Sweden

The present study is part of the project “Public Policies and Demand for Organic Food: An International Comparison of Policy Effects and Policy Determinants” (COP). It is carried out in WP II that concerns the supply-side policies and demand. In the WP it has been an initial task to formulate a theoretical approach as the conceptual framework to be used in comparative studies. The present study represents the first contribution to apply the conceptual framework in an empirical context and here it is the evolution of the organic sectors in Denmark and Sweden that are compared. The study is searching for indicators to explain which factors can explain increase in organic foods production and consumption. It reaches the conclusion that the picture concerning the demand side is very blurred and that it is impossible to reveal which elements are crucial. However, the study also concludes that institutional design and set up seem to be rather crucial for the evolution of the organic sector

Issues and concerns of microscopic calibration process at different network levels : case study of Pacific Motorway

Calibration process in micro-simulation is an extremely complicated phenomenon. The difficulties are more prevalent if the process encompasses fitting aggregate and disaggregate parameters e.g. travel time and headway. The current practice in calibration is more at aggregate level, for example travel time comparison. Such practices are popular to assess network performance. Though these applications are significant there is another stream of micro-simulated calibration, at disaggregate level. This study will focus on such microcalibration exercise-key to better comprehend motorway traffic risk level, management of variable speed limit (VSL) and ramp metering (RM) techniques. Selected section of Pacific Motorway in Brisbane will be used as a case study. The discussion will primarily incorporate the critical issues encountered during parameter adjustment exercise (e.g. vehicular, driving behaviour) with reference to key traffic performance indicators like speed, lane distribution and headway; at specific motorway points. The endeavour is to highlight the utility and implications of such disaggregate level simulation for improved traffic prediction studies. The aspects of calibrating for points in comparison to that for whole of the network will also be briefly addressed to examine the critical issues such as the suitability of local calibration at global scale. The paper will be of interest to transport professionals in Australia/New Zealand where micro-simulation in particular at point level, is still comparatively a less explored territory in motorway management

Approaches to the use of sensor data to improve classroom experience

quipping classrooms with inexpensive sensors can enable students and teachers with the opportunity to interact with the classroom in a smart way. In this paper an approach to acquiring contextual data from a classroom environment, using inexpensive sensors, is presented. We present our approach to formalising the usage data. Further we demonstrate how the data was used to model specific room usage situation as cases in a Case-based reasoning (CBR) system. The room usage data was than integrated in a room recommendations system, reasoning on the formalised usage data. We also detail on our on-going work to integrating the systems presented in this paper into our Smart University vision