Análise inteligente de importação de bases de dados de contactos

Plataformas de marketing cujo modelo de negócio assenta em soluções de marketing digital para outras organizações tendem a lidar com diversos canais de comunicação, sendo que o e-mail é, por norma, um dos principais. É natural que, para conseguirem entregar e-mails pelos seus utilizadores, estas plataformas utilizem endereços e domínios próprios. No entanto, isto pode levar a grandes quedas em entregabilidade se fornecedores de serviços de internet colocarem esses endereços/domínios em black lists. A razão pela qual esta possibilidade pode ocorrer está relacionada com o facto da plataforma poder vir a ser utilizada inapropriadamente por spammers para criar campanhas de spam. Assim sendo, existe a necessidade destas empresas tentarem ao máximo que spam não ocorra através dos seus sistemas de modo a não prejudicar o seu modelo de negócio. Esta tese propõe a criação de um sistema de prevenção de spam baseado na análise preventiva de bases de dados de contactos importadas utilizando uma abordagem de machinelearning. De modo a implementar o sistema proposto diversos passos foram desenvolvidos. Primeiramente o problema foi definido e a pesquisa do estado de arte foi realizada. Posteriormente, foi feita uma análise relativa ao valor que a solução traria para a empresa. Tendo o valor criado pela solução sido estabelecido, foi definido o design da solução proposta tendo-se realizado levantamento de requisitos, exposto alternativas de design e definido casos de uso esperados no sistema final. Passou-se, depois, para a fase de desenvolvimento, onde foi realizado o levantamento de features importantes para a classificação de spam, as quais foram posteriormente utilizadas para treinar diferentes protótipos de classificadores. Sendo que as capacidades destes diversos classificadores foram, depois dos mesmos serem afinados perante as especificações do problema, disponibilizadas através de uma API simples e bem documentada. Finalmente, foi realizado um estudo computacional de modo a analisar o desempenho dos vários protótipos criados para a solução de classificação desenvolvida.Marketing platforms, whose main business model is to provide digital marketing solutions to marketers, usually deal with multiple communication channels, e-mail being one of the main ones. It is only natural, that they need certain domain and e-mail addresses in order to accomplish their task of delivering their users e-mails. However, a problema arises if internet service providers black list the organization’s domains or addresses, as the solution’s deliverability rate greatly decrease. The reason why this happens is due to the improper use of the platform’s capabilities by spammers. It, therefore, becomes a necessity for these organizations to try and block spam from occurring on their system, so as to prevent damaging their business model. This thesis proposes the creation of a spam prevention system based on judgment of user’s contact databases while using a machine learning approach. The present work is divided in various steps, which include: a state of the art research, a value analysis, the design of the solution, that solution’s development and performed tests/evaluation. Through this work an understandable solution to the presented problem was created based on machine-learning technologies. This solution was thoroughly tested and then made available to external usage through a simple and well documented Application Program Interface (API)

Survival in the e-conomy: 2nd Australian information warfare & security conference 2001

This is an international conference for academics and industry specialists in information warfare, security, and other related fields. The conference has drawn participants from national and international organisations

Internet... the final frontier: an ethnographic account: exploring the cultural space of the Net from the inside

The research project The Internet as a space for interaction, which completed its mission in Autumn 1998, studied the constitutive features of network culture and network organisation. Special emphasis was given to the dynamic interplay of technical and social conventions regarding both the Net’s organisation as well as its change. The ethnographic perspective chosen studied the Internet from the inside. Research concentrated upon three fields of study: the hegemonial operating technology of net nodes (UNIX) the network’s basic transmission technology (the Internet Protocol IP) and a popular communication service (Usenet). The project’s final report includes the results of the three branches explored. Drawing upon the development in the three fields it is shown that changes that come about on the Net are neither anarchic nor arbitrary. Instead, the decentrally organised Internet is based upon technically and organisationally distributed forms of coordination within which individual preferences collectively attain the power of developing into definitive standards. --

Question Answering using Syntactic Patterns in a Contextual Search Engine

Question Answering (QA) systems promise to enhance both usability and accuracy when searching for knowledge. This thesis presents a prototype QA system built to leverage the extraction capabilities of a modern, context-aware search platform; Fast ESP. Questions in plain English are transformed to queries which target specific entities in the text that correspond with the identified answer types. A small set of unified patterns is demonstrated as adequate to classify a wide variety of syntactic constructs. For the purpose of verifying the answers, a semantic lexicon is compiled using an automated procedure. The whole solution is based on pattern matching and presents this as a viable alternative to deeper linguistic methods

Proceedings of the Seventh Italian Conference on Computational Linguistics CLiC-it 2020

On behalf of the Program Committee, a very warm welcome to the Seventh Italian Conference on Computational Linguistics (CLiC-it 2020). This edition of the conference is held in Bologna and organised by the University of Bologna. The CLiC-it conference series is an initiative of the Italian Association for Computational Linguistics (AILC) which, after six years of activity, has clearly established itself as the premier national forum for research and development in the fields of Computational Linguistics and Natural Language Processing, where leading researchers and practitioners from academia and industry meet to share their research results, experiences, and challenges

E-COMMERCE

Preface ................................................ 7 Introduction ........................................... Chapter 1. KNOWLEDGE MANAGEMENT PECULIARITIES IN E- 9 BUSINESS: ACTUALITY AND TENDENCIES ......... 12 Introduction............................................ 1.1. The importance of knowledge management to increase the 12 efficiency of the organisations activity in e-business ...... 15 1.2. Employee competency integrated assessment in e-business 1.2.1.Theoretical evaluation aspects of factors affecting em- 19 ployee competency .......................................... 1.2.2. The identification of the factors affecting the employee 21 competency ................................................ 1.2.3. Concept complex competency assessment model of e- 26 business organisation ........................................ 1.3. Analysis of factors motivating human resources in e-busi- 33 ness .................................................. 1.3.1. Theoretical evaluation aspects of factors affecting human 34 resources motivation ........................................ 1.3.2. Analysis of factors that influence the motivation of human 36 resources .................................................. 1.4. Evaluation system of factors affecting creativity in e-busi- 37 ness .................................................. 1.4.1. Theoretical evaluation aspects of factors affecting creativ- 41 ity ......................................................... 1.4.2. Identification of factors affecting creativity. Partial inte- 42 grated criterion (third stage) ................................ 48 1.4.3. Evaluation system of factors affecting creativity ........ 49 1.5. Knowledge appliance process in e-business organisation .. 1.5.1. The factors proceeding efficiency of knowledge appliance 53 process in e-business ........................................ 1.5.2. The selection of the method to evaluate efficiency of know- 56 ledge appliance process in e-business ......................... 59 Conclusions ........................................... 60 Self test questions ..................................... 63 References ............................................ Chapter 2. CONTENT MANAGEMENT IN VIRTUAL ORGANIZA 64 TIONS ............................................... 70 5 Table of Contents Introduction ........................................... 2.1. A systematical approach to automate content management 70 in a vitual ogranization ................................. 71 2.2. The concept of the content. Content Management ..... 73 2.3. The life cycle of the document ......................... 74 2.4. Document management in a virtual organization ........ 76 2.5. Content capture technology ............................ 77 2.6. Cloud technologies in business processes CMS .......... 83 Conclusion ............................................. 85 References ............................................ 86 Chapter 3. MARKETING COMMUNICATION IN DIGITAL AGE ... 87 Introduction ........................................... 87 3.1. The growing potential of the market ................... 88 3.2. Previous studies in e-business and e-marketing areas .... 91 3.3. The specifics of Internet marketing in B2B communication 92 3.4. E-marketing tools ..................................... 94 3.5. Social networks in marketing ........................... 98 6 3.6. Effectiveness evaluation theories ........................ 100 3.7. Website quality and efficiency evaluation ................ 101 3.8. Cases: resent research results .......................... 106 3.8.1. Online advertisements efficiency research .............. 106 3.8.2. Evaluation of Lithuanian e-shops ...................... 109 Conclusions ........................................... 110 Self test questions ..................................... 111 References ............................................ 111 Chapter 4. IMPROVING THE EFFICIENCY OF E-COMMERCE .. 116 Introduction ........................................... 116 4.1. Scientific research. E-commerce as the Internet technology 116 4.2. Promotion of e-business ............................... 120 4.3. A set of basic tools for e-business ...................... 121 4.4. Security in e-commerce ................................ 124 Conclusion ............................................ 133 Self-examination questions ............................. 133 References ............................................ 134 Chapter 5. ELECTRONIC PAYMENT SYSTEMS.................. 135 Introduction............................................ 135 5.1. The concept of electronic payments.National payment system in Russia ....................................... 136 5.2. Electronic payment systems based on «Client-Bank» and online banking ......................................... 143 5.3. Electronic payments via bank cards ..................... 151 Table of Contents 5 5.4. Electronic payments via digital cash .................... 160 5.5. Internet payment system based on virtual accounts ...... 164 Conclusion ............................................ 166 Self-examination questions ............................. 166 References ............................................ 167 Chapter 6. MANAGEMENT OF THE VIRTUAL ENTERPRISE .... 168 6.1. Virtual enterprise, electronic business, electronic commerce, model of management, manager .................... 168 6.2. Manager .............................................. 174 6.3. Channel ............................................... 175 6.4. Information environment. Knowledge ................... 175 6.5. Problem field .......................................... 176 Self-examination questions ............................. 178 References ............................................ 178 Chapter 7. INTERNET MARKETING ............................ 180 Introduction ........................................... 180 7.1. The concept and structure of the Internet Marketing .... 180 7.2. Market research on the Internet ........................ 182 7.3. Internet advertizing .................................... 187 7.3.1. The concept of Internet advertising .................... 187 7.3.2. Announcement of the search engines and search engine optimization. The concept and purpose of search engine optimization ................................................... 189 7.3.3. Search Engine Advertising ............................ 209 7.3.4. Participation in the rankings and registration in catalogs 215 7.3.5. Banner advertising ................................... 219 7.3.6. Link Exchange ....................................... 236 7.3.7. Profiling and personalization in online advertising........ 239 7.3.8. E-mail-advertising. Basic concepts and advantages e-mailadvertising ................................................. 242 7.3.9. Discussion lists ....................................... 248 7.3.10. Virus marketing. Concept and principles of virus marketing ........................................................ 251 7.3.11. Other methods of advertizing ........................ 258 7.3.12. Analysis of efficiency of Internet advertizing ........... 259 7.3.13. Methods of the collection of information, used for the analysis .................................................... 263 7.4. Marketing in social networks and blogs ................. 282 7.5. Partner programs ...................................... 287 7.6. The problem of return visitors and create a captive audience 292 7.6.1. Statement of the problem of creating a virtual community 292 7.6.2. Methods for creating a virtual community .............. 294 9 Table of Contents 7.7. Off-line support for online projects ...................... 297 Self-examination questions.............................. 298 References ............................................ 299 Chapter 8. REACHING SUSTAINABLE DEVELOPMENT GOALS THROUGH E-GOVERNMENT IN THE POST-2015 AGENDA ............................................. 301 Introduction ........................................... 310 8.1. E-government: definition, functions and stages .......... 302 8.2. E-government: global tendencies ....................... 304 8.3. Formation and development of e-government in Uzbekistan 308 Self-examination questions ............................. 314 References ............................................ 314The development of the universities’ ability to quickly respond to new demands of the labor market and to adapt, update, develop and introduce new areas of study to ensure demand for the graduates provides the participation in the international projects of the European program improving higher education «TEMPUS». The project TEMPUS — ECOMMIS («double-level training programs of e-commerce developing the information society in Russia, Ukraine and Israel») was launched in October 2011, and belongs to a class of joint projects to develop new courses and courses for bachelor’s and master’s degrees. The project consortium involves 12 universities from Germany, the Netherlands, Lithuania, Israel, Russia and Ukraine. The main objective of the project is to develop and implement new academic courses and areas of study, taking into account the current status and trends of economic development and the specific requirements of the labor market on the basis of cooperation between universities in different countries. The main feature and complexity of the project academic content of is that e-commerce as an academic concept is absolute new and it appeared just only in the last decade. It is a new interdisciplinary field of knowledge, which is located at the intersection of economics and computer science and it is not covered by the classical training courses in economics and computer science technology. The aspects of national and international law in connection with the growth of international trade, economic cooperation and the development of new Internet based technologies should be taken into account. For the project’s period of three years on the basis of international cooperation the following results were obtained: 11 Preface 1) The analysis and modernization of existing curricula in the field of e-commerce were carried out; 2) new training modules with the introduction of the European creditmodular system of accumulation and transfer transcripts units ( ECTS ) were developed; new modules and courses: e-commerce, electronic payment systems; Internet trading in the financial markets and the stockmarket systems; Information systems for financial analysis and investment; Information systems for business process modeling; corporate information systems and portals; Customer-oriented systems; Internet Marketing; electronic systems for document management; legal aspects of e-commerce; advanced course security for e-commerce were introduced; 3) two international online games to enhance practical skills in the field with online marketing and online trading were developed and conducted among university students; 4) skills training courses e-commerce for various social groups (students, housewives, pensioners, unemployed) were developed and tested; 5) business offices, e-commerce were established to strengthen cooperation between the universities in the labor market and to create the conditions of commercialization of the project results after the end of financial support from the TEMPUS Program. 6) textbooks on the topic of the project were developed and published. In May — July 2013. 62 teachers targeted universities in Israel, Russia and Ukraine received intensive training in the field of e-commerce in three European universities: FONTYS (NL), TU Berlin (DE), VGTU ( LT ). From October 2013 in target universities of Israel, Russia and Ukraine students’ training began on the courses developed in the framework of the new training courses and modules with using computer classes, equipped in accordance with the project plan with new hardware and software tools. The final stage of the project was intended to develop a five-year detailed plan for sustainable development of the results. Such plan that includes coordinated action to disseminate best practices, development of new joint courses for graduate and post-graduate students, scientificmethodical conferences, joint publications will support the further dynamics of the activities involved universities. Joint work on the implementation of the project ECOMMIS led to the emergence of sustainable professional relationships between organizations in the consortium as the training of new qualified professionals, as well as in the field of scientific and methodological developments. This is confirmed by the present collective monograph E-commerc

Internet... the final frontier: an ethnographic account ; exploring the cultural space of the net from the inside

"The research project 'The Internet as a space for interaction', which completed its mission in Autumn 1998, studied the constitutive features of network culture and network organisation. Special emphasis was given to the dynamic interplay of technical and social conventions regarding both the net's organisation as well as its change. The ethnographic perspective chosen studied the Internet from the inside. Research concentrated upon three fields of study: the hegemonial operating technology of net nodes (UNIX) the network’s basic transmission technology (the Internet Protocol IP) and a popular communication service (Usenet). The project's final report includes the results of the three branches explored. Drawing upon the development in the three fields it is shown that changes that come about on the Net are neither anarchic nor arbitrary. Instead, the decentrally organised Internet is based upon technically and organisationally distributed forms of coordination within which individual preferences collectively attain the power of developing into definitive standards." (author's abstract)"Das im Herbst 1998 abgeschlossene Forschungsprojekt 'Interaktionsraum Internet' hat sich mit den konstitutiven Merkmalen der Netzkultur und Netzwerkorganisation beschäftigt. Im Vordergrund des Interesses stand das dynamische Zusammenspiel technischer und gesellschaftlicher Konventionen in der Organisation wie auch im Wandel des Netzes. Die ethnographisch angeleitete Binnenperspektive auf das Internet konzentrierte sich auf drei ausgewählte Bereiche, um Prozesse der Institutionenbildung und die Formen ihrer Transformation zu studieren: die hegemoniale Betriebstechnik der Netzknoten (UNIX), die grundlegende Übertragungstechnik im Netz (das Internet Protokoll IP) und einen populären Kommunikationsdienst (Usenet). Der Schlußbericht des Projekts enthält die Ergebnisse der drei Untersuchungsstränge. Gezeigt wird anhand der Entwicklung in den drei Feldern, daß sich der Wandel des Netzes weder beliebig noch anarchisch vollzieht. Das dezentral organisierte Internet beruht vielmehr auf technisch wie organisatorisch verteilten Formen der Koordination, in denen individuelle Handlungspräferenzen kollektiv definitionsmächtig werden." (Autorenreferat

Web design for effective online training and instruction.

The following is a research/experimental thesis that surveys and examines web-design for effective online training and instruction. The purpose of the thesis is to create -- from a variety of relevant learning theories and practical web-design strategies advocated in the research literature -- a Web-based instruction checklist that can be used to develop and assess online instructional materials. This checklist, referred to as WeBIC, is structured around the common ISD processes of analysis, design, development, implementation, and evaluation, with a focus on ‘Web Usability’ and ‘the Five Ps’ of preparation, presentation, participation, practice and performance. To determine the usefulness of WeBIC as a design and evaluation tool, three studies have been generated: (1) an experimental comparison study of online instructional materials in two formats -- a web-study one that follows guidelines and strategies outlined by WeBIC, and the other that follows a text-only format based on a modified form of thesis writing guidelines; (2) an analysis study of server data related to website access and instructional activity at ESLenglish.com and during the comparison study; and (3) an evaluation study of the instructional materials used in the comparison study and the instructional materials available at ESLenglish.com. The comparison study showed 2.1% learning gains that under closer analysis were found to be non-significant. The server analysis study confirmed the importance of designing for ‘speed of access’ and ‘navigation ease.’ It also brought into question the reliability of web mining data and the need for proper operational definitions. The evaluation study produced WeBIC scores for ESLenglish.com and the comparison study learning materials that could be used as benchmarks for further research