Making Sense and Talking Sense: A Case Study of the Correlations Between Sensemaking, Identity and Image in the New Zealand Functional Food Industry

Functional foods are purported by scientists to provide consumers with health benefits over and above food’s most basic uses: providing energy and sustaining life. Western nations, including New Zealand, face significant health challenges as their populations suffer from unprecedented rates of chronic illnesses like cancer and obesity, and health-conscious consumers appear willing and able to purchase these products. The functional food industry has been growing rapidly for the last decade and is widely tipped to continue this growth. However, there is concern that the market is largely unregulated and consumers are confused by the sheer volume of news and information about functional food and health issues. The purpose of this study is to examine the way that a functional food producer makes sense of its role in this complex social, political and economic context, particularly regarding its contribution to public health. The study takes a communication perspective and uses primarily a thematic analysis. Theories of organisational sensemaking, identity and image provide a framework for the case study analysis focusing on organisational communication with stakeholders and attempts to manage contextual issues that affect both the case study organisation and the whole industry. Data was gathered by interviewing higher-level managers from a range of divisions in the organisation, and by collecting a selection of corporate communication documents produced by the organisation for consumers. The study found that the case study organisation’s identity was heavily influenced by health values that align with the product’s proven health benefits. However, the organisation promotes the product as a premium food product, which prices a number of consumers out of the market, and illustrates the limitations this particular product has for improving consumer health. At the same time, the organisational identity comes under threat from challenges to the sustainability of the organisation’s production methods. Analysing the way organisational members respond to these threats provides an interesting picture of the way sensemaking processes are affected by external influences as internal stakeholders re-assess the organisation’s identity

Analysis for Development of Mocaf-Based Functional Food Industry in Indonesia

Indonesia is a country having abundant natural resources, including nutritious plants as a source of food and medicine. Along with the increasing public awareness of the importance of healthy living, there is a great shift in the demand of food. At present, people do not only want foods that have good nutritional composition as well as attractive appearance and taste, but also the ones that have certain physiological functions for the body. The foods that have such functions are known as functional foods. One ingredient that has the potential to be developed into functional food is mocaf flour. It is made from cassava which is made from the fermentation principle by modifying the cassava cells. This study aims to reveal the conditions for the development of the functional food industry made from mocaf flour in Indonesia using the value chain approach. This study was a qualitative research by using multiple case studies along the value chain. The data were collected from review of secondary data, in-depth interviews, and observations in each case study. The case study locus was the center of the mocaf-based food industry in West Java. The results showed that (i) the mocaf-based functional food industry in Indonesia was not developed; (ii) the development of mocaf-based industries was constrained by the high cost of cassava raw materials; (iii) the productivity of cassava plants was still low; (iv) the role of R & D institutions was very much needed; and (v) government intervention is needed.JEL Classification:  L88, O00, Q1

Creating a Vision for XYZ Research Corporation: A Case Study

A strategic analysis was developed for XYZ Research Corporation (the true company's name is disguised). The strategic analysis involved a series of visits to the company to conduct focus groups with its employees and management. Five focus groups were carried out at XYZ Research Corporation. This method proved to be effective and valuable when aiming to gather detailed information on the specifics of a firm's operation. Information and insights on the company and its business that would not become evident through any kind of meticulous financial or economic analysis of the company's and industry's numbers - which in fact were unavailable or scarce - was efficiently obtained by personal communication from the employees in the interviews. The focus group and interview method is recommended as a valid alternative to gathering detailed data and information when facing limited availability of reliable quantitative economic data on sales, size, and other information on the industry. The amount and quality of person-to-person information gathered in the interviews made the questionnaire a more powerful tool versus the alternative of simply mailing it. In the process of developing a strategic plan for XYZ, data and information used to write an undergraduate level teaching case study was gathered. The focus group method allowed for digging out intricate functional relationships within the company and between the company and the industry, which allowed for writing a more complete and educationally interesting case study.Focus Groups, Strategic Analysis, Food Safety, Outsourcing, Research Methods/ Statistical Methods, A22, C99, L21, M10,

Comparing knowledge bases: on the organisation and geography of knowledge flows in the regional innovation system of Scania, southern Sweden

This paper deals with knowledge flows and collaboration between firms in the regional innovation system of southern Sweden. It focuses on industries which draw on different types of knowledge bases. The aim is to analyse how the functional and spatial organisation of knowledge interdependencies among firms and other actors vary between different types of industries which are part of the same regional innovation system. We argue that knowledge sourcing and exchange in geographical proximity is especially important for industries that rely on a synthetic or symbolic knowledge base, since the interpretation of the knowledge they deal with tend to differ between places. This is less the case for industries drawing on an analytical knowledge base, which rely more on scientific knowledge that is codified, abstract and universal, and therefore less sensitive to geographical distance. Thus, geographic clustering of firms in analytical industries builds on other rationale than the need of proximity for knowledge sourcing and exchange. To analyse these assumptions empirically, we draw on data from three case studies of firm clusters in the region of southern Sweden: (1) the life science cluster represents an analytical (science) based industry, (2) the food cluster includes mainly synthetic (engineering) based industries, and (3) the moving media cluster is considered as symbolic (artistic) based. Knowledge sourcing and knowledge exchange in each of the cases are explored and compared using social network analysis in association with a dataset gathered through interviews with firm representatives.knowledge bases; life science; food cluster; moving media; Sweden

A study of the physico-chemical composition and technological properties of sheep and goat milk (ShGM) depending on the breed of the animal

The aim of the study is to identify and substantiate the breed of sheep and goats for collecting milk for the purpose of producing yogurt. The milk of 14 breeds of sheep and 10 breeds of goats was considered for the production of yogurt. A statistical analysis is given and the choice of breed of goats and sheep for the selection of milk for the production of live yogurt is substantiated. Live yogurt is a product with live microorganisms for 14 days, in this case, the viability of bacteria is 28 days when stored in refrigerated conditions, in plastic cups sealed with a foil lid, using special equipment. Probiotics stimulate the production of immunomodulatory substances by beneficial intestinal microflora, as well as normalize cholesterol and glucose levels in the blood, bind and remove some toxic substances from the body. Research in this direction will open up many hidden potentials of fermented milk products based on sheep and goat milk and live microorganisms. There are prerequisites for the creation of new original recipes for functional dairy products and these studies are of the greatest scientific interest. The laboratories of the Kazakh Research Institute of Processing and Food Industry also used their own living microorganisms – probiotics for the preparation of consortiums based on lactic acid and bifidobacteria. Milk was collected from 10 ewes and goats from each breed from June to August 2021. Milk sampling was carried out in the morning milking. Milk indicators were studied using standard methods in the laboratory "Biotechnology, quality and safety of food products" of the "Kazakh Research Institute of Processing and Food Industry" LLP

Valorization of kiwi agricultural waste and industry by-products by recovering bioactive compounds and applications as food additives: a circular economy model

Currently, agricultural production generates large amounts of organic waste, both from the maintenance of farms and crops (agricultural wastes) and from the industrialization of the product (food industry waste). In the case of Actinidia cultivation, agricultural waste groups together leaves, flowers, stems and roots while food industry by-products are represented by discarded fruits, skin and seeds. All these matrices are now underexploited and so, they can be revalued as a natural source of ingredients to be applied in food, cosmetic or pharmaceutical industries. Kiwifruit composition (phenolic compounds, volatile compounds, vitamins, minerals, dietary fiber, etc.) is an outstanding basis, especially for its high content in vitamin C and phenolic compounds. These compounds possess antioxidant, anti-inflammatory or antimicrobial activities, among other beneficial properties for health, but stand out for their digestive enhancement and prebiotic role. Although the biological properties of kiwi fruit have been analyzed, few studies show the high content of compounds with biological functions present in these by-products. Therefore, agricultural and food industry wastes derived from processing kiwi are regarded as useful matrices for the development of innovative applications in the food (pectins, softeners, milk coagulants, and colorants), cosmetic (ecological pigments) and pharmaceutical industry (fortified, functional, nutraceutical, or prebiotic foods). This strategy will provide economic and environmental benefits, turning this industry into a sustainable and environmentally friendly production system, promoting a circular and sustainable economy.The research leading to these results was supported by MICINN supporting the Ramón y Cajal grant for M.A. Prieto (RYC-2017-22891); by Xunta de Galicia for supporting the program EXCELENCIA-ED431F 2020/12, the post-doctoral grant of M. Fraga-Corral (ED481B-2019/096), the pre-doctoral grant of M. Carpena (ED481A 2021/313), the program BENEFICIOS DO CONSUMO DAS ESPECIES TINTORERA-(CO-0019-2021) that supports the work of F. Chamorro and by the program Grupos de Referencia Competitiva (GRUPO AA1-GRC 2018) that supports the work of J. Echave. Authors are grateful to Ibero-American Program on Science and Technology (CYTED—AQUA-CIBUS, P317RT0003), to the Bio Based Industries Joint Undertaking (JU) under grant agreement No 888003 UP4HEALTH Project (H2020-BBI-JTI-2019). The JU receives support from the European Union’s Horizon 2020 research and innovation program and the Bio Based Industries Consortium. The project SYSTEMIC Knowledge hub on Nutrition and Food Security, has received funding from national research funding parties in Belgium (FWO), France (INRA), Germany (BLE), Italy (MIPAAF), Latvia (IZM), Norway (RCN), Portugal (FCT), and Spain (AEI) in a joint action of JPI HDHL, JPI-OCEANS and FACCE-JPI launched in 2019 under the ERA-NET ERA-HDHL (n° 696295). Funding for open access charge: Universidade de Vigo/CISUG.info:eu-repo/semantics/publishedVersio

'Gut health': a new objective in medicine?

'Gut health' is a term increasingly used in the medical literature and by the food industry. It covers multiple positive aspects of the gastrointestinal (GI) tract, such as the effective digestion and absorption of food, the absence of GI illness, normal and stable intestinal microbiota, effective immune status and a state of well-being. From a scientific point of view, however, it is still extremely unclear exactly what gut health is, how it can be defined and how it can be measured. The GI barrier adjacent to the GI microbiota appears to be the key to understanding the complex mechanisms that maintain gut health. Any impairment of the GI barrier can increase the risk of developing infectious, inflammatory and functional GI diseases, as well as extraintestinal diseases such as immune-mediated and metabolic disorders. Less clear, however, is whether GI discomfort in general can also be related to GI barrier functions. In any case, methods of assessing, improving and maintaining gut health-related GI functions are of major interest in preventive medicine

Environmental packaging

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The food packaging industry is a £300bn global industry growing at a rate of 12% per year and increasingly favouring polymer or polymer-based materials. This generates 58m tonnes of "plastic" packaging waste annually in the EU and poses significant challenges for management given existing legislative constraints and increasing concerns surrounding the environmental impacts. The government, consumers, food retailers and pressure groups are all driving the demand for biodegradable packaging from renewable resources that can be disposed of with reduced impacts to the environment. Green Peace has devised a pyramid classification system of "Poisonous Plastics", which ranks plastics in terms of their harmfulness to the environment. They are campaigning against the use of oil-based materials and advocating the take up of biodegradable materials. The market for biodegradable food packaging is expanding rapidly but is still in its early stages of development and has not reached a critical mass to achieve significant market penetration. This is predominantly due to a lack of suitable materials that meet all environmental, functional and economical requirements. Whilst the long-term solution requires continued efforts in materials research and development, in the shorter term, changing working practices can abate the environmental impact of the industry. This research project tackled the challenge of environmental packaging from several directions: A novel starch-based material was developed that would fill the current gap in the food packaging market and facilitate recovery of the used materials by home composting. Using the sponsoring organisation as a case study, it was proved that by changing working practices by increasing rework and re-processing waste material for use in lower grade applications, both manufacturing costs and environmental impact can be reduced, thus benefiting both industry and the environment. A Life Cycle Assessment of selected biopolymers and oil-based polymers confirmed Green Peace's damning view of PVC and highlighted the need to develop biopolymers further. A domestic composting study of a range of commercially available "biodegradable" polymer materials revealed that a number of biodegradable packaging materials may typically biodegrade well in industrial high-temperature composting systems but fail to biodegrade under a low-temperature home composting environment and thus alerted the potential pitfall in waste management of some biodegradable polymers.Pactiv Europe; Engineering and Physical Sciences Research Council (EPSRC