Predicting customer's gender and age depending on mobile phone data

In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM (global system for mobile communications), not the line owner. Where sometimes they may not be the same. This work proposes a method that predicts users' gender and age based on their behavior, services and contract information. We used call detail records (CDRs), customer relationship management (CRM) and billing information as a data source to analyze telecom customer behavior, and applied different types of machine learning algorithms to provide marketing campaigns with more accurate information about customer demographic attributes. This model is built using reliable data set of 18,000 users provided by SyriaTel Telecom Company, for training and testing. The model applied by using big data technology and achieved 85.6% accuracy in terms of user gender prediction and 65.5% of user age prediction. The main contribution of this work is the improvement in the accuracy in terms of user gender prediction and user age prediction based on mobile phone data and end-to-end solution that approaches customer data from multiple aspects in the telecom domain

Data science: a game changer for science and innovation

AbstractThis paper shows data science's potential for disruptive innovation in science, industry, policy, and people's lives. We present how data science impacts science and society at large in the coming years, including ethical problems in managing human behavior data and considering the quantitative expectations of data science economic impact. We introduce concepts such as open science and e-infrastructure as useful tools for supporting ethical data science and training new generations of data scientists. Finally, this work outlines SoBigData Research Infrastructure as an easy-to-access platform for executing complex data science processes. The services proposed by SoBigData are aimed at using data science to understand the complexity of our contemporary, globally interconnected society

A Systematic Review of Knowledge Visualization Approaches Using Big Data Methodology for Clinical Decision Support

This chapter reports on results from a systematic review of peer-reviewed studies related to big data knowledge visualization for clinical decision support (CDS). The aims were to identify and synthesize sources of big data in knowledge visualization, identify visualization interactivity approaches for CDS, and summarize outcomes. Searches were conducted via PubMed, Embase, Ebscohost, CINAHL, Medline, Web of Science, and IEEE Xplore in April 2019, using search terms representing concepts of: big data, knowledge visualization, and clinical decision support. A Google Scholar gray literature search was also conducted. All references were screened for eligibility. Our review returned 3252 references, with 17 studies remaining after screening. Data were extracted and coded from these studies and analyzed using a PICOS framework. The most common audience intended for the studies was healthcare providers (n = 16); the most common source of big data was electronic health records (EHRs) (n = 12), followed by microbiology/pathology laboratory data (n = 8). The most common intervention type was some form of analysis platform/tool (n = 7). We identified and classified studies by visualization type, user intent, big data platforms and tools used, big data analytics methods, and outcomes from big data knowledge visualization of CDS applications

Diversified Usages of Big Data : Scope and Challenges

During the last few decades, novel trends in terms of advancement in computational power, increase in storage capacity, growing usage of Web and mass availability of smart devices are leading towards the collection and storage of enormous amount of Data. Big Data Analytics are applied to derive gainful insights and knowledge from this data. The present paper aims to characterize Big Data and then delves in various application domains where Big Data techniques can potentially be applied. The researchers in computer science and allied areas have several research challenges. To address these challenges, new tools and techniques need to be developed and leveraged to solve problems for people, industry and the world at large. DOI: 10.17762/ijritcc2321-8169.150517

Gamification in Proprietary Innovation: Identifying a Technical Framework Based on Patent Data.

This paper reveals dominant patterns of gamification in proprietary innovation and develops a technical framework. In recent years, a rash increase in securitizing gamification-related inventions has taken place. By analyzing the content of 134 unique patents from USPTO and EPO with an in-depth raw data text analysis, the technical background is explored holistically. To discover meaningful patterns and thus to derive implications from the patent data they are visually summarized. Especially predominant are the topics of device, data, user and game. Based on the nature of the data, being evidence-based and future directed, our technical framework integrates these patterns and sets it into relation. An additional analysis provides further insights into fundamental game elements. As patents serve as a decisive indicator of future product introductions, the information gathered in this paper represents essential strategic information to guide practitioners and researchers in the area of gamification

Towards the Use of Big Data in Healthcare: a literature review

The interest in new and more advanced technological solutions is paving the way for the diffusion of innovative and revolutionary applications in healthcare organizations. The application of an artificial intelligence system to medical research has the potential to move toward highly advanced e-Health. This analysis aims to explore the main areas of application of big data in healthcare, as well as the restructuring of the technological infrastructure and the integration of traditional data analytical tools and techniques with an elaborate computational technology that is able to enhance and extract useful information for decision-making. We conducted a literature review using the Scopus database over the period 2010-2020. The article selection process involved five steps: the planning and identification of studies, the evaluation of articles, the extraction of results, the summary, and the dissemination of the audit results. We included 93 documents. Our results suggest that effective and patient-centered care cannot disregard the acquisition, management, and analysis of a huge volume and variety of health data. In this way, an immediate and more effective diagnosis could be possible while maximizing healthcare resources. Deriving the benefits associated with digitization and technological innovation, however, requires the restructuring of traditional operational and strategic processes, and the acquisition of new skills

From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets

[EN] In recent years, strategies focused on data-driven innovation (DDI) have led to the emergence and development of new products and business models in the digital market. However, these advances have given rise to the development of sophisticated strategies for data management, predicting user behavior, or analyzing their actions. Accordingly, the large-scale analysis of user-generated data (UGD) has led to the emergence of user privacy concerns about how companies manage user data. Although there are some studies on data security, privacy protection, and data-driven strategies, a systematic review on the subject that would focus on both UGD and DDI as main concepts is lacking. Therefore, the present study aims to provide a comprehensive understanding of the main challenges related to user privacy that affect DDI. The methodology used in the present study unfolds in the following three phases; (i) a systematic literature review (SLR); (ii) in-depth interviews framed in the perspectives of UGD and DDI on user privacy concerns, and finally, (iii) topic-modeling using a Latent Dirichlet allocation (LDA) model to extract insights related to the object of study. Based on the results, we identify 14 topics related to the study of DDI and UGD strategies. In addition, 14 future research questions and 7 research propositions are presented that should be consider for the study of UGD, DDI and user privacy in digital markets. The paper concludes with an important discussion regarding the role of user privacy in DDI in digital markets.Saura, JR.; Ribeiro-Soriano, D.; Palacios Marqués, D. (2021). From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets. International Journal of Information Management. 60:1-13. https://doi.org/10.1016/j.ijinfomgt.2021.102331S1136