A Bayesian-Based Approach for Public Sentiment Modeling

Public sentiment is a direct public-centric indicator for the success of effective action planning. Despite its importance, systematic modeling of public sentiment remains untapped in previous studies. This research aims to develop a Bayesian-based approach for quantitative public sentiment modeling, which is capable of incorporating uncertainty and guiding the selection of public sentiment measures. This study comprises three steps: (1) quantifying prior sentiment information and new sentiment observations with Dirichlet distribution and multinomial distribution respectively; (2) deriving the posterior distribution of sentiment probabilities through incorporating the Dirichlet distribution and multinomial distribution via Bayesian inference; and (3) measuring public sentiment through aggregating sampled sets of sentiment probabilities with an application-based measure. A case study on Hurricane Harvey is provided to demonstrate the feasibility and applicability of the proposed approach. The developed approach also has the potential to be generalized to model various types of probability-based measures

Overcoming data scarcity of Twitter: using tweets as bootstrap with application to autism-related topic content analysis

Notwithstanding recent work which has demonstrated the potential of using Twitter messages for content-specific data mining and analysis, the depth of such analysis is inherently limited by the scarcity of data imposed by the 140 character tweet limit. In this paper we describe a novel approach for targeted knowledge exploration which uses tweet content analysis as a preliminary step. This step is used to bootstrap more sophisticated data collection from directly related but much richer content sources. In particular we demonstrate that valuable information can be collected by following URLs included in tweets. We automatically extract content from the corresponding web pages and treating each web page as a document linked to the original tweet show how a temporal topic model based on a hierarchical Dirichlet process can be used to track the evolution of a complex topic structure of a Twitter community. Using autism-related tweets we demonstrate that our method is capable of capturing a much more meaningful picture of information exchange than user-chosen hashtags.Comment: IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, 201

Is That Twitter Hashtag Worth Reading

Online social media such as Twitter, Facebook, Wikis and Linkedin have made a great impact on the way we consume information in our day to day life. Now it has become increasingly important that we come across appropriate content from the social media to avoid information explosion. In case of Twitter, popular information can be tracked using hashtags. Studying the characteristics of tweets containing hashtags becomes important for a number of tasks, such as breaking news detection, personalized message recommendation, friends recommendation, and sentiment analysis among others. In this paper, we have analyzed Twitter data based on trending hashtags, which is widely used nowadays. We have used event based hashtags to know users' thoughts on those events and to decide whether the rest of the users might find it interesting or not. We have used topic modeling, which reveals the hidden thematic structure of the documents (tweets in this case) in addition to sentiment analysis in exploring and summarizing the content of the documents. A technique to find the interestingness of event based twitter hashtag and the associated sentiment has been proposed. The proposed technique helps twitter follower to read, relevant and interesting hashtag.Comment: 10 pages, 6 figures, Presented at the Third International Symposium on Women in Computing and Informatics (WCI-2015