Why we interact : on the functional role of the striatum in the subjective experience of social interaction

Acknowledgments We thank Neil Macrae and Axel Cleeremans for comments on earlier versions of this manuscript. Furthermore, we are grateful to Dorothé Krug and Barbara Elghahwagi for their assistance in data acquisition. This study was supported by a grant of the Köln Fortune Program of the Medical Faculty at the University of Cologne to L.S. and by a grant “Other Minds” of the German Ministry of Research and Education to K.V.Peer reviewedPreprin

Gesture recognition using a depth camera for human robot collaboration on assembly line

International audienceWe present a framework and preliminary experimental results for technical gestures recognition using a RGB-D camera. We have studied a collaborative task between a robot and an operator: the assembly of a motor hoses. The goal is to enable the robot to understand which task has just been executed by a human operator in order to anticipate on his actions, to adapt his speed and react properly if an unusual event occurs. The depth camera is placed above the operator, to minimize the possible occlusion on an assembly line, and we track the head and the hands of the operator using the geodesic distance between the head and the pixels of his torso. To describe his movements we used the shape of the shortest routes joining the head and the hands. We then used a discreet HMM to learn and recognize five gestures performed during the motor hoses assembly. By using gesture from the same operator for the learning and the recognition, we reach a good recognition rate of 93%. These results are encouraging and ongoing work will lead us to experiment our set up on a larger pool of operators and recognize the gesture in real time

The Effect of Decorative Foil Stamping on Consumer Attention

Packaging plays a key role in communicating product benefits to consumers at the point of sale (Rundh, 2009). Oftentimes, designers use high visibility enhancements to help the package stand out among competitors. Although luxury products often use high-end graphic techniques to convey high quality product, many private label package designers are also using these enhancements to attract attention to their products. Foil stamping is a high visibility enhancement that can create a rich and elegant effect on a package. The process involves transferring a thin layer of foil onto a substrate by using pressure and heat. No quantitative research has been conducted to test the effects foil stamping has on consumer attention and purchase preferences. This research sought to understand how adding foil stamping to a fast moving consumer good package will affect consumer attention and purchase preference. Through the collection of both quantitative data, consumer attention and purchase preference were evaluated. Three different products were selected for evaluation for the study: popcorn, cereal (2 varieties), and boxed pasta dinners. A total of 172 participants completed the study, which took place in a realistic, immersive shopping environment. Two eye tracking metrics, time to first fixation and total fixation duration, were collected using mobile eye tracking technology. It was hypothesized that participants will have a shorter time to first fixation when foil stamping is present and a longer total fixation duration when foil stamping is present. Purchase decision was also analyzed. It was hypothesized that participants will select an item more often for purchase when foil stamping is present. A qualitative survey was completed by participants, which recorded basic demographic information. Significance tests were performed to test for statistical differences in consumer attention behavior as well as purchase decision between the foil and control packages. Overall, it was determined that consumer attention behavior varied among all three product categories. For some of the test samples, the addition of foil stamping positively affected consumer attention behavior and purchase decision. I other cases, the addition of foil stamping had no effect on consumer attention behavior and purchase decision, and for a few of the test samples, the addition of foil stamping negatively impacted consumer attention behavior. In addition to these findings, it is suggested that researchers who want to test how foil stamping will affect other product categories, should use the methodology presented in this research

Understanding the use of Virtual Reality in Marketing: a text mining-based review

The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and discussing the findings. A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocation is employed to conduct a comprehensive analysis of 150 articles from 115 journals, all indexed in Web of Science. The findings reveal seven relevant topics, as well as the number of articles published over time, the authors most cited in VR papers and the leading journals in each topic. The article also provides theoretical and practical implications and suggestions for further research.info:eu-repo/semantics/acceptedVersio

The Impact of Sensory Marketing: Analysis of its Attributes Towards Online Perfum Users’ Behavior

Purpose: The tendency of consumers to purchase online today is enormous and requires the role of sensory marketing in providing a positive and memorable experience to all. In addition, since sensory marketing whether in online or offline settings can unconsciously govern shoppers’ judgement and purchase behavior, this paper aims to understand how multi-sensory information processing in the online environment is diverted from offline in the cosmetic perfume industry by leveraging previous research to analyze its effect on offline stores and emphasizing the present study on online retail stores.   Theoretical framework: The research study conducted by Petit et al. (2019) attempts to explore more about digital sensory marketing and multisensory technologies. However, offline and online settings would have different effects and since perfume products require the use of our senses, there would be obstacles that prevent us from using our senses when sold online. This requires us to understand sensory marketing in the online shopping environment.   Design/Methodology/Approach: This paper uses an exploratory study approach to gain in-depth understanding of the topic. The qualitative study is essentially built on primary data sources, through naturalistic observation and semi-structured interviews with 9 Generation Z individuals who are Indonesian citizens and have undertaken frequent perfume purchases online. A snowball sampling method was used in finding respondents for this study while interview results were analyzed using thematic analysis.   Findings: The paper highlights the significant impact of sensory marketing through the use of sensorial cues, sensorial attributes, and individual differences in sensory perception. Ethical considerations when utilizing sensory marketing are also being emphasized throughout this study.   Research, Practical & Social implications: Results of this study can encourage future research to help bring benefits for website/internet site designers, content managers, online perfume retailers, as well as academicians in general.   Originality/Value: This paper draws attention to the growing use of online channels by cosmetic perfume industry actors and sheds light on the importance of sensory marketing practices in affecting online user behavior by answering what and how questions using exploratory studies.