Mobile Ad Intrusiveness – The Effects of Message Type and Situation

This study addresses the effects of message type and situation on the perceived intrusiveness of mobile advertisements. Ad intrusiveness, as conceptualized by Li et al., is introduced to the field of mobile advertising and used as dependent variable in a 2x2 within-subjects factorial study design. Two message types (informative vs. entertaining) are combined with two different situations (low vs. high level of activity). Attitude towards advertising in general and ad relevance (here: product class involvement) are further variables assessed in order to test for a hypothesized impact on mobile ad intrusiveness. A survey approach was used for data collection (n=325). Main effects were analyzed with analysis of variance. Analysis of covariance and regression analysis were applied subsequently for analyzing further effects. While message type was not found to contribute significantly to the explanation of mobile ad intrusiveness, the situation type showed a highly significant effect. Three of the four assumed relationships were found in the data. The study contributes to the body of knowledge on mobile advertising effectiveness. Empirical evidence for the effects of the situational context on mobile advertising effectiveness has been found and discussed with possible implications for marketing practice

Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach

A prior study showed that mobile viral marketing is an important issue of mobile marketing. Using a multicase study research approach, we introduce a typology of four standard types of mobile viral marketing and extract eight success factors for this new form of marketing. As a final step, we structure the relationship between both, showing success factors’significance in different standard types and deriving a success factor framework. We conclude with a consideration of research implications.

Past, present and future of mobile payments research: A literature review

The mobile payment services markets are currently under transition with a history of numerous tried and failed solutions, and a future of promising but yet uncertain possibilities with potential new technology innovations. At this point of the development, we take a look at the current state of the mobile payment services market from a literature review perspective. We review prior literature on mobile payments, analyze the various factors that impact mobile payment services markets, and suggest directions for future research in this still emerging field. To facilitate the analysis of literature, we propose a framework of four contingency and five competitive force factors, and organize the mobile payment research under the proposed framework. Consumer perspective of mobile payments as well as technical security and trust are best covered by contemporary research. The impacts of social and cultural factors on mobile payments, as well as comparisons between mobile and traditional payment services are entirely uninvestigated issues. Most of the factors outlined by the framework have been addressed by exploratory and early phase studies. </p

Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan

Although mobile commerce have been used and widely researched in developed nations, there is a low usage in the Arab world. Also, there is a limited empirical research on mobile commerce in Jordan despite the high penetration of mobile phone subscribers in 2009. Among the aims of this quantitative research is to empirically investigate the determinants of mobile commerce adoption in a collectivist culture such as Jordan where social norms are valued and individual actions are influenced greatly by important reference groups. The Technology Acceptance Model (TAM) is extended to include four factors (facilitating conditions, cost, personal innovativeness in IT (PIIT) and subjective norms). Furthermore, in order to understand subjective norms in collectivist culture; subjective norms were decomposed into different levels (personal and societal injunctive and descriptive norms). The research framework consists of twelve latent variables (seven exogenous and five endogenous). Using self-administered survey, 40 items with 7-point Likert scale is used to collect data. Out of the 500 samples, 448 responses (89.6 % response rate) were collected; eventually 401 responses were usable. Structural Equation Modeling is applied to analyze the data. The findings of this study revealed that facilitating conditions, cost, PIIT, attitude and perceived usefulness are significant determinants of behavioral intention in Jordan. In addition, subjective norms, facilitating conditions, cost and perceived ease of use are significant antecedents of attitude which in turn influencing behavioral intention. Moreover, the empirical evidence indicated that personal injunctive norm, personal descriptive norm and societal injunctive norm are indeed antecedents of subjective norms. It can be concluded that extended TAM successfully enriched the model and increased the exploratory power to 53% in explaining behavioral intention variance

Natural Experiments in Mobile Phone Regulation: Estimated Effects of Prohibiting Handset Bundling in Finland and Belgium

Vertical restrictions have theoretically ambiguous efficiency effects. Marketplace evidence is therefore required to reveal the presence of anti-competitive foreclosure. The bundling of mobile phones with cellular network service offers one such market test. Two European nations—Finland and Belgium— prohibited tying arrangements for mobile service and mobile devices (handsets) in wireless broadband (3G) markets. These rules were abandoned in 2006 and 2010, respectively, creating natural experiments. This article compares 3G subscribership in European countries from 2003 through 2012. Finland and Belgium, while banning bundles, exhibited 3G penetration levels only about a third of the EU 15 average. Following their respective regime switches, relative 3G penetration levels improved markedly in these countries—Finland, in fact, became an EU leader. Regressions adjusting for market specific factors quantify the effects. The data are consistent with the view that carrier handset subsidies, which are strongly supported by bundling services with hardware, help internalize network effects that, if unsupported by the network carriers, may go unrealized. Vertical integration here appears to assist in productive ecosystem creation, not anti-competitive foreclosure. Keywords: Mobile Phone Regulation, 3G Wireless, Handset Subsidies JEL Codes: K23, L14, L50, L9

Business Modelling as the Configuration of Control and Value

This paper provides a theoretically grounded framework for designing and analysing business models for ICT services, products and systems. It critically revisits the most topical literature on business modelling, as well as general strategic management, industrial organisation and network economics literature. Business model design is interpreted as the (re)configuration of control parameters on the one hand, and value parameters on the other hand, within a particular innovation system

Pioneers, subcultures and cooperatives: The grassroots augmentation of urban places

About the book: There have been numerous possible scenarios depicted on the impact of the internet on urban spaces. Considering ubiquitous/pervasive computing, mobile, wireless connectivity and the acceptance of the Internet as a non extraordinary part of our everyday lives mean that physical urban space is augmented, and digital in itself. This poses new problems as well as opportunities to those who have to deal with it. This book explores the intersection and articulation of physical and digital environments and the ways they can extend and reshape a spirit of place. It considers this from three main perspectives: the implications for the public sphere and urban public or semi-public spaces; the implications for community regeneration and empowerment; and the dilemmas and challenges which the augmentation of space implies for urbanists. Grounded with international real -life case studies, this is an up-to-date, interdisciplinary and holistic overview of the relationships between cities, communities and high technologies

Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach

A prior study showed that mobile viral marketing is an important issue of mobile marketing. Using a multicase study research approach, we introduce a typology of four standard types of mobile viral marketing and extract eight success factors for this new form of marketing. As a final step, we structure the relationship between both, showing success factors’significance in different standard types and deriving a success factor framework. We conclude with a consideration of research implications