Reaching consensus on rumors

An important contribution in sociophysics is the Galam's model of rumors spreading. This model provides an explanation of rumors spreading in a population and explains some interesting social phenomena such as the diffusion of hoaxes. In this paper the model has been reformulated as a Markov process highlighting the stochastic nature of the phenomena. This formalization allows us to derive conditions for consensus to be reached and for the existence of some interesting phenomena such as the emergence of impasses. The proposed formulation allows a deeper and more comprehensive analysis of the diffusion of rumors

Talking Nets: A Multi-Agent Connectionist Approach to Communication and Trust between Individuals

A multi-agent connectionist model is proposed that consists of a collection of individual recurrent networks that communicate with each other, and as such is a network of networks. The individual recurrent networks simulate the process of information uptake, integration and memorization within individual agents, while the communication of beliefs and opinions between agents is propagated along connections between the individual networks. A crucial aspect in belief updating based on information from other agents is the trust in the information provided. In the model, trust is determined by the consistency with the receiving agents’ existing beliefs, and results in changes of the connections between individual networks, called trust weights. Thus activation spreading and weight change between individual networks is analogous to standard connectionist processes, although trust weights take a specific function. Specifically, they lead to a selective propagation and thus filtering out of less reliable information, and they implement Grice’s (1975) maxims of quality and quantity in communication. The unique contribution of communicative mechanisms beyond intra-personal processing of individual networks was explored in simulations of key phenomena involving persuasive communication and polarization, lexical acquisition, spreading of stereotypes and rumors, and a lack of sharing unique information in group decisions

An epidemiological model with voluntary quarantine strategies governed by evolutionary game dynamics

During pandemic events, strategies such as social distancing can be fundamental to curb viral spreading. Such actions can reduce the number of simultaneous infections and mitigate the disease spreading, which is relevant to the risk of a healthcare system collapse. Although these strategies can be suggested, their actual implementation may depend on the population perception of the disease risk. The current COVID-19 crisis, for instance, is showing that some individuals are much more prone than others to remain isolated, avoiding unnecessary contacts. With this motivation, we propose an epidemiological SIR model that uses evolutionary game theory to take into account dynamic individual quarantine strategies, intending to combine in a single process social strategies, individual risk perception, and viral spreading. The disease spreads in a population whose agents can choose between self-isolation and a lifestyle careless of any epidemic risk. The strategy adoption is individual and depends on the perceived disease risk compared to the quarantine cost. The game payoff governs the strategy adoption, while the epidemic process governs the agent's health state. At the same time, the infection rate depends on the agent's strategy while the perceived disease risk depends on the fraction of infected agents. Results show recurrent infection waves, which were seen in previous epidemic scenarios with quarantine. Notably, the risk perception is found to be fundamental for controlling the magnitude of the infection peak, while the final infection size is mainly dictated by the infection rates. Low awareness leads to a single and strong infection peak, while a greater disease risk leads to shorter, although more frequent, peaks. The proposed model spontaneously captures relevant aspects of a pandemic event, highlighting the fundamental role of social strategies

Measuring Social Influence in Online Social Networks - Focus on Human Behavior Analytics

With the advent of online social networks (OSN) and their ever-expanding reach, researchers seek to determine a social media user’s social influence (SI) proficiency. Despite its exploding application across multiple domains, the research confronts unprecedented practical challenges due to a lack of systematic examination of human behavior characteristics that impart social influence. This work aims to give a methodical overview by conducting a targeted literature analysis to appraise the accuracy and usefulness of past publications. The finding suggests that first, it is necessary to incorporate behavior analytics into statistical measurement models. Second, there is a severe imbalance between the abundance of theoretical research and the scarcity of empirical work to underpin the collective psychological theories to macro-level predictions. Thirdly, it is crucial to incorporate human sentiments and emotions into any measure of SI, particularly as OSN has endowed everyone with the intrinsic ability to influence others. The paper also suggests the merits of three primary research horizons for future considerations

The role of homophily in the emergence of opinion controversies

Understanding the emergence of strong controversial issues in modern societies is a key issue in opinion studies. A commonly diffused idea is the fact that the increasing of homophily in social networks, due to the modern ICT, can be a driving force for opinion polariation. In this paper we address the problem with a modelling approach following three basic steps. We first introduce a network morphogenesis model to reconstruct network structures where homophily can be tuned with a parameter. We show that as homophily increases the emergence of marked topological community structures in the networks raises. Secondly, we perform an opinion dynamics process on homophily dependent networks and we show that, contrary to the common idea, homophily helps consensus formation. Finally, we introduce a tunable external media pressure and we show that, actually, the combination of homophily and media makes the media effect less effective and leads to strongly polarized opinion clusters.Comment: 24 pages, 10 figure