Predicting customer's gender and age depending on mobile phone data

In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place. In the marketing campaign, the companies want to target the real user of the GSM (global system for mobile communications), not the line owner. Where sometimes they may not be the same. This work proposes a method that predicts users' gender and age based on their behavior, services and contract information. We used call detail records (CDRs), customer relationship management (CRM) and billing information as a data source to analyze telecom customer behavior, and applied different types of machine learning algorithms to provide marketing campaigns with more accurate information about customer demographic attributes. This model is built using reliable data set of 18,000 users provided by SyriaTel Telecom Company, for training and testing. The model applied by using big data technology and achieved 85.6% accuracy in terms of user gender prediction and 65.5% of user age prediction. The main contribution of this work is the improvement in the accuracy in terms of user gender prediction and user age prediction based on mobile phone data and end-to-end solution that approaches customer data from multiple aspects in the telecom domain

Parallel Processing of Large Graphs

More and more large data collections are gathered worldwide in various IT systems. Many of them possess the networked nature and need to be processed and analysed as graph structures. Due to their size they require very often usage of parallel paradigm for efficient computation. Three parallel techniques have been compared in the paper: MapReduce, its map-side join extension and Bulk Synchronous Parallel (BSP). They are implemented for two different graph problems: calculation of single source shortest paths (SSSP) and collective classification of graph nodes by means of relational influence propagation (RIP). The methods and algorithms are applied to several network datasets differing in size and structural profile, originating from three domains: telecommunication, multimedia and microblog. The results revealed that iterative graph processing with the BSP implementation always and significantly, even up to 10 times outperforms MapReduce, especially for algorithms with many iterations and sparse communication. Also MapReduce extension based on map-side join usually noticeably presents better efficiency, although not as much as BSP. Nevertheless, MapReduce still remains the good alternative for enormous networks, whose data structures do not fit in local memories.Comment: Preprint submitted to Future Generation Computer System

API design for machine learning software: experiences from the scikit-learn project

Scikit-learn is an increasingly popular machine learning li- brary. Written in Python, it is designed to be simple and efficient, accessible to non-experts, and reusable in various contexts. In this paper, we present and discuss our design choices for the application programming interface (API) of the project. In particular, we describe the simple and elegant interface shared by all learning and processing units in the library and then discuss its advantages in terms of composition and reusability. The paper also comments on implementation details specific to the Python ecosystem and analyzes obstacles faced by users and developers of the library