Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Deriving Verb Predicates By Clustering Verbs with Arguments

Hand-built verb clusters such as the widely used Levin classes (Levin, 1993) have proved useful, but have limited coverage. Verb classes automatically induced from corpus data such as those from VerbKB (Wijaya, 2016), on the other hand, can give clusters with much larger coverage, and can be adapted to specific corpora such as Twitter. We present a method for clustering the outputs of VerbKB: verbs with their multiple argument types, e.g. "marry(person, person)", "feel(person, emotion)." We make use of a novel low-dimensional embedding of verbs and their arguments to produce high quality clusters in which the same verb can be in different clusters depending on its argument type. The resulting verb clusters do a better job than hand-built clusters of predicting sarcasm, sentiment, and locus of control in tweets