“What and how do we learn from LinkedIn forums?” an exploratory investigation

This study examines several academic and professional LinkedIn forums, and using a grounded theory perspective, observes three key lifelong learning interactions for participants—a) problem solving through shared learning and helping processes,” b) a technical features learning center for learning new interfaces and features, and c) social networking. These three interactions offer a preliminary understanding of the potential for LinkedIn forums as a lifelong learning space, and an innovation space where weak ties and transactive memory systems have the potential to affect multidisciplinary and transdisciplinary research practices, as well as create economic value for higher education by connecting active researchers to industry and other researchers

Identity construction by Aotearoa/New Zealand entrepreneurial professionals on LinkedIn : a tensional approach : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Organisational Communication at Massey University, Albany, New Zealand

This study explores if, and how, the business social media site, LinkedIn, is providing for Aotearoa/New Zealand entrepreneurial professionals an alternative site for the construction of identity. The two foci of this study are; firstly, a shift to where we increasingly live our lives, the world of social media; and secondly, the tensions that this shift creates for identity and identity construction, or the basic human need to know ‘who we are’ and ‘how we fit in the social world’. The study began with the observation of family, friends and acquaintances, who had taken up self-employment, and were becoming involved in a virtual world of work-related social media through LinkedIn. The researcher’s interest was in if, and how, this virtual world acts as a site for construction of this new work identity, for an entrepreneur or small-business person. The definition of this identity was widened to include ‘professional’ when participants in the study repeatedly referred to themselves as ‘professionals’; thus, the study became a study of a hybrid identity, i.e. the entrepreneurial professional. The specific group identified was Aotearoa/New Zealand entrepreneurial professionals who engaged on LinkedIn. This research therefore is boundary spanning in that it spans the disciplines of: organisational communication and new forms of organisation; ICT and social media use; identity and identity construction, entrepreneurial, professional and digital; and globalisation, by juxtaposing the globalising effect of social media with local discourse. The research approach was from a social/constructionist paradigm, utilising a qualitative methodology. This methodology was considered appropriate as it emphasises an inductive relationship between theory and research that is consistent with the assumptions of the interpretive/ constructionist paradigm, by foregrounding the ways in which individuals interpret their social world, and embodying a view of social reality that is constantly shifting and emergent (Tracy, 2013). As this was an exploratory interpretive study, the researcher was concerned not to predict or pre-empt the findings. Accordingly, the exploration of the participants’ experience on LinkedIn was not organised around predicted or possible themes, but three interrelated communicative processes on LinkedIn identified by Putnam, Phillips, & Chapman, (1996) as three metaphors of communication itself. These were; ‘engagement’ in general terms, with an emphasis on the participants’ engaging in and making sense of the context of social media, secondly, ‘connecting’ or ‘networking,’ and thirdly, ‘interacting’. All three align with an overarching constructionist approach, but each highlight certain features that other two perspectives neglected and provide important and interrelated insights into identity construction on LinkedIn. Twenty-five in-depth semi-structured interviews were conducted with those who responded to a request, on NZ SME groups on LinkedIn, to be participants. The interview transcripts analysed through thematic analysis. In the process of analysis, tensions, contradictions and paradoxes emerged as a dominant concern. Tensions, such as identity tensions, have long been identified a part of organisational experience (Trethewey & Ashcraft, 2004), and a growing body of literature posits that irrationality is a normal condition of organisational life, and is reflected in the tensions evident in the discourses around the construction of identity in organisations (C. A. Clarke, Brown, & Hailey, 2009; Larson & Gill, 2017; Tracy & Trethewey, 2005; Trethewey & Ashcraft, 2004).These tensions have increased as work increasingly moves to alternative or “less predictable settings of organizing”(Cheney & Ashcraft, 2007, p. 161). The participants’ discourses revealed evidence that LinkedIn was in fact being utilised as a necessary, and for many a normal, site for the construction of entrepreneurial professional identity, yet one fraught with tensions. The identified tensions were complex and interrelated and were interpreted through the analysis as occurring in different levels and dimensions. Tensions at the first level were: two tensions around engagement in the virtual context of identity construction, four tensions around networking and making connections, and finally, five identity construction tensions around interacting and relationship-building on LinkedIn. Further interpretation of these tensions indicated underlying and overlaying tensions, or meta tensions, woven through the participants’ discourses in two dimensions One dimension identifies the tensions specific to the contexts of LinkedIn, Aotearoa/ New Zealand, and entrepreneurial professionals. This dimension of analysis accords with the advice of Cheney and Ashcraft (2007) to pay “particular sensitivity to institutional and contextual variation” (p.161) when researching identity construction in unpredictable organisational settings. The second dimension of analysis identified meta-tensions or overlaying tensional themes around identity work in organisations, that have taken on a different emphasis and character when experienced in the LinkedIn context. These tensions in two dimensions are presented as an integrated framework of identity construction tensions. For each individual these tensions will intersect at different points, illustrating that identity resides not in the person themselves, but in the context, in the broadest sense, in which they engage. The study makes several contributions. Firstly, it identifies the tensions inherent in engaging in LinkedIn and constructing a digital identity there. Secondly, it provides evidence that LinkedIn has, in fact, become, or at least was in the process of becoming, an alternative organisational site, and thus a site for organisational identity construction. Thirdly, it presents in a multi-level and two-dimensional framework for analysis of identity construction in this context. In one dimension it suggests that identity construction on LinkedIn needs to be understood, in the context of personal work situation of the individual, of a local yet global site of communication, and in the context the unique features of a virtual social world. In another dimension, the identity construction can be understood as the tensions likely in an organisational setting. Lastly it suggests utilising the lenses of three different metaphors of communication to explore communication on LinkedIn, engagement, networking, and interaction, and to analyse identity construction on LinkedIn. The study concludes with a discussion of how an understanding of managing these tensions can be utilised in tertiary education courses and to inform small business owners about LinkedIn use