184 research outputs found

    COL路LECTIU MATRIA Transmedia Communication Project

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    Treball Final de M脿ster Universitari en Noves Tend猫ncies i Processos d'Innovaci贸 en Comunicaci贸. Codi: SBP052. Curs: 2016/2017Col路lectiu Matria es un proyecto de comunicaci贸n transmedia que tiene como protagonista o eje conductor el ciclo menstrual. Desde la perspectiva de g茅nero y una filosof铆a colaborativa y cooperativa, pretende dar visibilizaci贸n a la menstruaci贸n mediante la uni贸n de diferentes disciplinas y puntos de vista para lograr conformar una aproximaci贸n a una realidad com煤n, hist贸rica y biol贸gica. Buscamos esclarecer la situaci贸n del concepto de la menstruaci贸n en el contexto social espa帽ol actual m谩s all谩 de lo que sabemos por experiencia propia, de este modo, podremos valorar en qu茅 estado nos encontramos y focalizar el trabajo para conseguir los objetivos marcados. Se trata de una propuesta de comunicaci贸n transmedia nativa que se expande a diferentes niveles y medios: fotograf铆a, audiovisual, ilustraci贸n, textos cient铆ficos y dem谩s. De car谩cter art铆stico pero tambi茅n pedag贸gico y did谩ctico. Est谩 fundamentado en dos ejes de actuaci贸n: una interior y una exterior. Partimos del estudio propio, de nuestro autoconocimiento y de nuestras experiencias para poder tomar acciones hacia el exterior para con el resto de la sociedad. Consideramos que es fundamental ser conscientes de nuestra propia historia vital y de nuestro organismo para poder actuar de una forma m谩s asertiva. Hablamos del eje de actuaci贸n exterior para referirnos a las acciones que realizaremos a trav茅s del proyecto: actividades como talleres, ciclos y conferencias que trabajen sobre la nutrici贸n antiinflamatoria, los m茅todos de higiene menstrual, ejercicios corporales beneficiosos centrados en el 煤tero y el equilibrio hormonal, creaci贸n de manuales de educaci贸n menstrual dirigidos a escuelas de primaria e institutos, realizaci贸n de proyectos audiovisuales, revistas, fanzines; materiales que se emplear谩n seg煤n el contenido que deseemos transmitir para aprovechar los beneficios de los medios que se emplear谩n para su difusi贸n. De esta manera, desestructuramos los contenidos para favorecer la transmisi贸n de contenidos a diferentes niveles y para diferentes p煤blicos. Del mismo modo, desde la creaci贸n de Col路lectiu Matria, se han creado plataformas y asentado las bases para dar cabida a la participaci贸n del p煤blico y que pueda pasar de mero espectador a creador y participante. Con Col路lectiu Matria queremos crear un entorno en el que todas y todos se sientan invitados a participar y compartir sus experiencias, dudas, tab煤es y prejuicios. Dando protagonismo pleno a la mujer pero siendo inclusivas y respetuosas para con todas las personas, indiferentemente al g茅nero con el que se identifiquen.Col路lectiu Matria is a transmedia communication project that has the menstrual cycle as the main driving axis. From gender perspective and a collaborative and cooperative philosophy, it aims to give visibility to menstruation through the union of different disciplines and points of view to achieve an approximation to a common reality, bounded to our history and biology. We seek to clarify the situation of the menstruation or period concept in the current Spanish social context beyond what we know from our own experience. In this way, we can assess in which state we are and focus the work to achieve the goals set. It is a proposal of native transmedia that expands to different levels and means: photography, audiovisual, illustration, scientific texts and others. Artistic but also pedagogical and didactic. It's based on two action axes: an internal one and another external. We start with our own study, our self-knowledge and our experiences in order to take actions abroad towards the rest of society. We consider that is fundamental to be aware of our own vital story and our organism in order to act in a more assertive way. We talk about the external action axis to refer the actions we will carry out through the project: activities such as workshops, cycles and conferences that work on noninflammatory aliments, menstrual hygiene methods, body exercises focused on the uterus and hormonal balance, creation of menstrual education manuals for primary schools and high schools, audiovisual projects, magazines and different materials that will be used for it's dissemination. In this way, we fractured the content to favor the transmission of the products at different levels to several audiences. In the same way, since Col路lectiu Matria was born, we created platforms for the participation of the public. Our intention is that they can pass from spectators to creators. With Col路lectiu Matria we want to create an environment in which everyone feel invited to participate and they would feel comfortable sharing their experiences, doubts, taboos and prejudices. Giving full prominence to women but being inclusive and respectful to all people, regardless of the gender which they identify

    Muinasjutud transmeedialises kommunikatsioonis: f盲nnikirjandus

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    V盲itekirja elektrooniline versioon ei sisalda publikatsiooneTraditsioonilised Euroopa muinasjutud nagu 鈥濼uhkatriinu鈥, 鈥濽inuv kaunitar鈥 v玫i 鈥濴umivalgeke鈥 on tuntud pea k玫ikjal maailmas. Sageli m玫testatakse neid tekste kui universaalsete v盲盲rtuste kandjaid, mida kultuuris 眉ha uuesti korratakse, t玫lgitakse erinevatesse keeltesse ja jutustatakse 眉mber uutes kontekstides ja k玫ikv玫imalikes 啪anrites. K盲esolevas v盲itekirjas otsime vastust k眉simusele: Kuidas taolised lood 眉ldises kultuuri d眉naamikas muutuvad? Kuna muinasjutud eksisteerivad kaasajas v盲ga erinevates variatsioonides pakuvad need suurep盲rast materjali, et paremini m玫ista 眉mberjutustamise protsessi olemust kultuuris. Kultuuris toimub pidev tekstide 眉mbert枚枚tamine. T盲htsate ja k玫igile tuntud lugude kordamine ja 眉mberjutustamine meenutab omamoodi keerulist m盲ngu, milles erinevad autorid otsivad tekstidest varjatud t盲hendusi, katsetavad uusi v盲ljendusviise v玫i lihtsalt testivad juba laiemale avalikkusele tuttavate ideede aktuaalsust uutes kontekstides. T盲nap盲eval ei ole uute interpretatsioonide loomine enam vaid 鈥瀙rofessionaalsete鈥 autorite p盲rusmaa. Erinevate t玫lgenduste v玫rgustikku t盲iendavad 眉ha enam 鈥瀉mat枚枚rautorid鈥 (ehk teisis玫nu f盲nnikirjanduse autorid); lisaks jutustatakse lugusid 眉mber 盲rilistel eesm盲rkidel ning suur osa 眉mberjutustustest leiab aset ka osaluskultuuri piirialadel. Publiku osalemine loometegevuses muudab kultuuri heterogeensemaks, kutsudes esile uusi kunstilisi praktikaid ja dialoogiv玫imalusi. 脺htlasi pakub f盲nnikirjandus rikkalikku materjali uurijale, mille abil kujundada terviklikum ja n眉ansseeritum arusaam sellest, kuidas lood muutuvates kultuurikontekstides eksisteerivad. Doktorit枚枚s vaatleme me 眉mberjutustust kui semiootilist probleemi ja modelleerime seda kui kommunikatsiooni inimeste, tekstide ja kultuuride vahel. Antud t枚枚 puhul ei ole eesm盲rgiks vaid 眉ksikute s眉啪eede anal眉眉s, vaid p眉眉ame selgitada, kuidas toimub kultuuri transmeedialine kommunikatsioon ehk kuidas suhestuvad omavahel erinevates kultuurikeeltes kirjutatud tekstid kultuuri mentaalsel tasandil ja autori/publiku teadvuses. Peamiseks uurimismaterjaliks on vene f盲nnikirjandus, mis on p眉hendatud Hans Christian Anderseni kirjapandud 鈥濴umekuningannale鈥 (1844) kui klassikalisele muinasjutus眉啪eele. V盲itekiri koosneb sissejuhatavast osast ja viiest originaalartiklist, mis on avaldatud viimase viie jooksul minu doktori玫pingute k盲igus.Traditional European fairy-tales as 鈥淐inderella鈥, 鈥淪leeping Beauty鈥, 鈥淪now White鈥 or 鈥淭he Snow Queen鈥 are well known to the majority of people all over the world. These stories are often retold in different cultural and natural languages, reflect changing social discourses, cause various disputes, echo in texts of all possible genres. The main research question of our thesis is How are stories transformed in the general cultural dynamics? Fairy-tales exist in the contemporary culture in many variations, and it turns them into the promising material to investigate the nature of cultural retelling. The retelling phenomenon is akin to a sophisticated game in which different authors scrutinize texts for new potentials and hidden messages, try on new means of expression, or simply test the actuality of texts鈥 messages that are already familiar and 鈥渄igested鈥 by the broad audiences. Today 鈥減rofessional鈥 authors replenish the web of interpretations alongside 鈥渁mateur鈥 authors (i.e. fans or transformative authors); there are retellings that are made as commercial productions and retellings that are created on the borders of participatory culture. The audiences鈥 creativity makes culture more heterogeneous, enriches it by provoking further artistic practices and dialogues, and consequently helps a researcher to build a more complete picture of a story鈥檚 existence in the changing cultural context. We consider retelling as a semiotic problem and model it as the chain of communications between humans, texts and cultures.We appeal not simply to concrete texts, but to what stands behind them 鈥 to the complex interplay of texts in different cultural languages that happens on the mental level of culture, is activated in the mind of a receiver/author, and may be denoted as transmedia communication. Our main research material is Russian fanfiction devoted to the classical fairy-tale plot 鈥淭he Snow Queen鈥, originally written by Hans Christian Andersen in 1844. The work consists of an introductory section and five original articles written during five years of our PhD studies.https://www.ester.ee/record=b529462

    Project鈥揵ased Learning for Teaching Transmedia Communication

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    This article narrates the experience and shows the results of research study conducted at the National University of La Rioja (Argentina) where Project-Based Learning (PBL) strategies were implemented for the making of a transmedia documentary which was central to the students training in a particular class, which is part of the last year of the Social Communication Programme

    Reinventing journalism in the digital ecosystem and transmedia story-telling

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    El periodismo actual explora a nivel internacional nuevas f贸rmulas en la elaboraci贸n de la informaci贸n a trav茅s de narrativas transmedia y de dispositivos m贸viles, donde la comunicaci贸n multimedia e hipertextual se enriquece con contenidos m谩s eficientes. Se trata de f贸rmulas universales donde la producci贸n informativa busca la participaci贸n de la audiencia con sus comentarios o redifusiones a trav茅s de las redes sociales, que generan un modelo de consumo televisivo proactivo por parte de una audiencia social. En este art铆culo se muestra una revisi贸n del periodismo y de la comunicaci贸n transmedia, como innovaci贸n dentro del ecosistema digital, donde se trabajan textos period铆sticos, im谩genes, audios, v铆deos interactivos, infograf铆as, GIFs, mapas, links鈥 A trav茅s de los que se invita a participar a la audiencia de verdaderas obras de arte digitales en reportajes y documentales online visionados en segundas pantallas. La comunicaci贸n transmedia gira en torno a historias informativas que se desarrollan en m煤ltiples plataformas. Cada una de ellas contribuye de forma distinta a la comprensi贸n global de la historia como un nuevo relato, seleccionando los canales m谩s adecuados para conseguir un valor a帽adido en la comunicaci贸n. No existen fronteras. La hibridaci贸n de lenguajes y la convergencia tecnol贸gica son las claves de una aut茅ntica revoluci贸n silenciosa, que apunta hacia un modelo emergente en el periodismo actual.Contemporary journalism explores new formulas at the international level to prepare information by means of transmedia story-telling and mobile devices, where multimedia and hypertextual communication are enriched with more efficient contents. They involve universal formulas where the information output seeks the audience鈥檚 participation with their comments or retransmissions by means of social networks, which generate a model of proactive television consumption by the social audience. This paper features the revision of journalism and transmedia communication as an innovation within the digital ecosystem, where it is possible to work with journalism texts, images, audio files, interactive videos, computer graphics, GIF files, maps, links, etc. These formats invite the audience to participate in genuine digital artworks in on-line reports and documentaries viewed on second screens. Transmedia communication is based on informative stories which are developed in multiple platforms. Each of them contributes in a different way to the global understanding of the story as a new narrative, selecting the most suitable channels to achieve added-value in the communication. There are no frontiers. The hybridization of languages and the technological convergence are the keys to a truly silent revolution which point towards an emerging model in contemporary journalism

    The hidden city. Toledo, a transmedia communication laboratory

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    Las ciudades basan su estrategia de comunicaci贸n en transmitir su patrimonio material y muy poco el inmaterial, el escondido y el desaparecido; pero estos patrimonios son a煤n m谩s importantes que el material, ya que reflejan los imaginarios sociales que han dado y contin煤an dando sentido a la sociedad que los configura. Se utiliza el an谩lisis de contenido para crear un modelo de los distintos tipos de patrimonio inmaterial, desaparecido y escondido y de sus posibilidades de comunicaci贸n transmedia. Se toma como laboratorio de experimentaci贸n la ciudad de Toledo, Espa帽a, declarada por la UNESCO Patrimonio de la Humanidad.Cities鈥 communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities. Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.Depto. de Teor铆as y An谩lisis de la Comunicaci贸nFac. de Ciencias de la Informaci贸nTRUEpu

    INFLUENCE OF THE TELEVISION PROGRAM "AULA365" IN THE LEARNING OF CHILDREN

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    The objective of the research was to determine the influence of the interactive television program 鈥淎ula365鈥 in the learning of children in the fourth grade of the primary level of the Educational Institution 鈥淪eminario Jes煤s Mar铆a鈥, Chachapoyas-Peru; for this, the quasi-experimental research design called 鈥渄esign with pre and post test with non-randomized control group鈥 has been used. The non-probabilistic sample consisted of 2 sections "B" and "C" of the fourth grade, one for the experimental group and one for the control group of 30 students each, whose average age was 9 years. The study had as an independent variable the interactive television program "Aula365" and dependent on the learning variable. The instrument used was the Barranquilla Rapid Test (BARSIT) consisting of 60 items with a single weight of 1 point each item, which determined the levels of the learning variable according to a scale of predetermined values by: very lower (0-9 ), inferior (9-18), normal (18-27), superior (27-31) and excellent (31-60). The hypothesis was contrasted by means of the statistical parameter T-Student for two independent samples, to evaluate the influence of the interactive television program "Aula365" on student learning with a 95% probability of confidence. The results in the experimental group show that the T test was statistically significant (Tc = 4.076, p 0.05), with an average of 28.4 in the pretest and 35.7 points in the post test, which evidenced an improvement in the learning of the kids; however, in the control group the T test was not statistically significant (Tc = -1,147, 0.95, p 0.05), with an average of 20.3 in the pretest and 20.1 in the post test. Finally, it is concluded that the interactive TV program "Aula365" positively influenced, since the children achieved an excellent learning.

    Desarmados para la paz actualiza el g茅nero epistolar

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    A master's degree in Transmedia Communication, which contributes to creating memory with the word to heal the wounds left by the armed conflict in Colombia, received recognition from MinTic.Un trabajo de grado de la maestr铆a en Comunicaci贸n Transmedia, que aporta a crear memoria con la palabra para sanar las heridas dejadas por el conflicto armado en Colombia, obtuvo reconocimiento de MinTic. &nbsp
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