Tango, a Cell Phone Manufacturer from US Considering Doing Business in China-Sell Cell Phones in Chinese Market

The purpose of this report is to advise Tango's senior management on the viability and mode of entry in China. The methodology used is based on the analysis that covers several relevant aspects pertaining to the business and its implications in reference to Chinese national business system, cultural differences, exchange risks, corporate social responsibility, competition, intellectual property protection, trade and investments patterns. It accounts the differences between the business environment in China and the United-States of America, and also includes potential risks associated with investing in China and possible ways to mitigate them. Based on the findings, Tango should move into the Chinese market due to industry prospects and great potential to generate huge profits. The abundance of cheap raw materials required in the cell phone's production process, low-priced qualified labor force, market size and trends, and current governments' incentives to attract foreign firms makes China an attractive environment for investment.Keywords: Tango, cell phone, labor force, market size, Chinese national business system, etc

Tango, a Cell Phone Manufacturer from US Considering Doing Business in China-Sell Cell Phones in Chinese Market

The purpose of this report is to advise Tango's senior management on the viability and mode of entry in China. The methodology used is based on the analysis that covers several relevant aspects pertaining to the business and its implications in reference to Chinese national business system, cultural differences, exchange risks, corporate social responsibility, competition, intellectual property protection, trade and investments patterns. It accounts the differences between the business environment in China and the United-States of America, and also includes potential risks associated with investing in China and possible ways to mitigate them. Based on the findings, Tango should move into the Chinese market due to industry prospects and great potential to generate huge profits. The abundance of cheap raw materials required in the cell phone's production process, low-priced qualified labor force, market size and trends, and current governments' incentives to attract foreign firms makes China an attractive environment for investment

Leadership and Corporate Social Responsibility : Mapping the Conceptual Structure of Research

Purpose: The aim of the study is to identify, with the use of co-word analysis, and explore leading thematic areas in research investigating intersections between leadership and corporate social responsibility. The research process is focused around the following study questions: (1) What are the leading thematic areas in research on intersections between leadership and corporate social responsibility?, (2) Are there similarities and differences between leading topics identified through co-word analysis with the findings from previous studies employing systematic literature review and research topic profiling methodologies? (3) What is the usefulness of co-word analysis for mapping leading thematic areas comparing to systematic literature reviews and research topic profiling?Design/methodology/approach: The study employs the method of keywords co-occurrence analysis, which is a type of co-word analysis, categorized among science mapping methods. The bibliometric data for analysis are retrieved from Scopus. The analysis and visualization of keywords co-occurrence is supported by VOSviewer software.Findings: The four following thematic areas have been identified in research production on intersections between leadership and corporate social responsibility: (1) sustainable strategy and sustainable development, (2) leadership and ethics, (3) humans in the organisationalcontext, and (4) responsible leaders in sustainable and responsible organisations. Thematic areas identified through co-word analysis show similarities with the findings from previous mapping studies conducted with the use of systematic literature review and research topic profiling. More similarity is visible in the case of research topic profiling, which likewise co-word analysis is categorized among bibliometric methods. As a method used for mapping thematic structure of a research field, co-word analysis is found to show more advantages than research topic profiling and systematic literature reviews.Research and methodological implications: The study contributes to the body of knowledge through identifying leading thematic areas in research on intersections between leadership and corporate social responsibility. It is also valuable from the methodological point of view as it gives the chance to discuss advantages and disadvantages of various research methods employed for mapping the conceptual structure of a research field.Originality/value: The added value of the study is mostly of theoretical and methodological character. The study seems to be the first attempt to map the conceptual structure of the analysed research field with the use of keywords co-occurrence analysis. It also compares and contrasts the findings from various methods used for mapping the conceptual structure of the field.Paper type: Review

Corporate social responsibility and customer-based brand equity

Modern conditions for the development of market relations are characterized by a significant increase in globalization, which causes the liberalization of capital flows and significantly increases competition in world markets. In order to successfully operate and continue its development in this or that market, the company must actively fight for customer loyalty. The main objective of the study is to assess the influence of the company's CSR policy on customer loyalty to the «Activia» brand and increase the brand value for the consumer. The result showed that the main satisfaction level of the sample is quite high; almost 70% of respondents can recognize the «Activia» brand among other competing brands; and it was clear that the enterprise should pay more attention to CSR activities to persuading its customer based brand equity.info:eu-repo/semantics/publishedVersio

Improving the Community's Economy Influenced by Green Marketing through Post-Pandemic Travel Decisions

Purpose: This study aims to examine how green marketing influences travel decisions, how green marketing influences the improvement of the community's economy, how the impact of the decision to travel on the progress of the community's economy, and how the effect of green marketing on the improvement of the community's economy through the decision To Travel in Malang Raya. Design/methodology/approach: The approach in this research is quantitative by using the SmartPLS analysis tool. Respondents are tourists who have visited tourist areas, as many as 175 respondents. Findings: The results of this study show that all independent variables have a positive and significant impact on dependent variables, and travel decision variables are proven to mediate the relationship between green marketing and improving the community's economy. Research limitations/implications: Because it is carried out through the google form the results obtained are not optimal. For further research, it is hoped that it will be more specific in explaining the variables of green marketing and can also add other variables that have become a phenomenon in the economic revival of the community in tourist areas after the covid-19 pandemic. Practical implications: Intensify efforts in the field of environmentally friendly tourism for economic improvement. Originality/value: This Paper is Original. Paper type: Research Pape

Factorial Validation of a Corporate Social Responsibility Perception Scale for Micro, Small, and Medium Enterprises

Abstract: The aim of this study is obtaining a valid and reliable scale to evaluate the Corporate Social Responsibility perception level (pCSR) of micro, small, and medium-sized Mexican enterprises. A literature review revealed 58 items among 11 dimensions: Ethics, performance, business model changes, quality of working life, the environment, community outreach, marketing, philanthropy, competitiveness, and the interests of stakeholders. A total of 296 companies located in Mexico were considered for the study. Principal axis factoring with varimax rotation was performed with the Exploratory Factorial Analysis Technique (EFA) to give an interpretation to the pCSR in the Mexican context. The factors found are the environment and social commitment, performance, ethics, change in business model, restrictions, and competitiveness. The outcomes show that the scale is valid and reliable for use in evaluating pCSR in micro, small, and medium-sized enterprises. This scale is a tool that allows us to evaluate the social responsibility of micro, small, and medium-sized enterprises, we conclude that considering the characteristics of Latin America, we have provided an original scale to measure pCSR

Should firms always invest in corporate social responsibility? Whether, when, and how?

Firms in various markets such as health care, financial services, software, consumer goods etc. spend significant amount of money on corporate social responsibility (CSR) activities. The literature suggests that consumers take into consideration firmsí CSR activities when making purchase decisions and this leads to either an increase in willingness to pay or an increase in purchase intention. Unfortunately, notwithstanding its strategic beneÖts, the empirical Öndings regarding the impact of CSR on firms financials are mixed. In this paper we explore when and why investing in CSR can have positive or negative impact on firm's profitability. In doing so we model two types of CSR (i.e., company ability relevant CSR (CSR-CA) and company ability irrelevant CSR (CSR-NCA)) and allow firms to choose which one to pursue if they decide to invest in CSR, and incorporate the indirect effect of CSR through contrast effect (that can be positive or negative) on consumersíutility, which has been ignored by the extant literature. Our analysis reveals the conditions under which it is optimal to invest in CSR and of what type. Then, we extend our analysis by investigating whether being the first mover in investing in CSR increases the profitability and whether competitively advantaged (disadvantaged) firm benefits more from CSR