15,003 research outputs found

    Research on the External Communication of Chinese Culture Empowered by Short Videos in Rural China -- Take the Short Video Content of YouTube Platform as an Example

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    Using YouTube as the platform and rural short videos as the entry point, this study investigates how Chinese rural short videos empower the external dissemination of Chinese culture on the YouTube platform. By using comparative analysis and content analysis research methods to select samples and construct categories, the aim is to compare rural and non rural themed Chinese short videos, as well as the similarities and differences in text structure and symbol types between Chinese rural short videos and foreign rural short videos, to analyze the empowerment of rural elements combined with different themes, and to summarize the dissemination content characteristics of Chinese rural short videos that have successfully gained popularity on the YouTube platform

    Disentangling the Effects of Instructor Credibility Cues in Bolstering Learners’ Engagement with Health Short Videos

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    With the rapid development of mobile short-video platforms, viewers have greater access to a diversity of health short videos. Due to relatively homogenized content in these health short videos, instructor credibility is becoming a key determinant of learners’ engagement with health short videos. Yet, there is a dearth of research that has sought to elucidate the role of instructor credibility in driving learners’ engagement. Building on social presence theory, we classified the source of instructor credibility into four constituent components, namely physical, contextual, psychological, and behavioral features. Additionally, we advance a research model to disentangle the effects of these four instructor credibility cues on learners’ engagement. The research model will be validated by employing deep learning algorithms to operationalize our focal variables based on data of health short videos harvested from a popular mobile short-video platform in China

    Educational videos for practitioners attending Baby Friendly Hospital Initiative workshops supporting breastfeeding positioning, attachment and hand expression skills: Effects on knowledge and confidence

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    UNICEF Baby Friendly Initiative (BFHI) is the global standard for maternity and community services requiring all practitioners to be trained to support mothers in the essential skills of supporting positioning and attachment, and hand expression. These studies aim to rigorously assess knowledge in nurses, midwives, and doctors in these skills, tested before and after watching short videos demonstrating these skills. Practitioners were attending BFHI education, and the video study was additional. In Phase 1 clinicians in England were randomised to one of two videos (practitioner role play or clinical demonstration). The results showed improvements in knowledge and confidence, and a preference for clinical demonstration by mothers and infants. The clinical demonstration video was evaluated in China in Phase 2 where expert trainers viewed the video after completing the BHFI workshop, and in Phase 3 practitioners viewed the video before the BHFI workshop. Phase 2 with expert trainers only showed improvement in knowledge of hand expression but not positioning and attachment. In Phase 3 clinicians showed improved knowledge for both skills. In all Phases there were statistically significant improvements in confidence in practice in both skills. Viewing short videos increased knowledge, particularly about teaching hand expression, and confidence in both skills

    Shooting short videos in French with mobile phones

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    In Malaysia, the use of French language is virtually nonexistent. Furthermore, students who major in French frequently do not choose this program voluntarily; often it is chosen for them by a national clearing agency. In this context, how can we boost learners’ participation and motivation in a course they have not selected? In a blended approach of e-learning, and m-learning, students were asked to use both the internet and their mobile phones to produce multimedia documents. These resources were then shared and evaluated on an e-learning platform. Evaluations were both self-and peer conducted. During and after this project, quantitative and qualitative data were collected. Our findings reveal that participation and motivation were mutually increased. This was achieved by implicating the students in the learning process, from the conception to the distribution and finally evaluation of resources. As a result, communication skills were boosted and an online community was forged. Could these results have been obtained without the use of technology? It is probable that an activity where messages were pinned on a board could also have enhanced the learning process. However, it seems unlikely that learners would have attained such a rich level of communication without employing ICTs. Mobile phones are important in the learners’ culture and including this technology proved more effective than expected

    Research on the Application Strategy of Virtual Reality Technology under the Background of Media Integration -- Take Chinese Minnan Culture Short Video as an Example

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    In this study, an experiment was designed to verify the communication effects and impacts of virtual reality technology on the viewers of a short video on Minnan cultural content. A control experiment and a questionnaire survey were chosen as the main research methods. According to the requirements of the experiment, the research subjects meeting the requirements were selected and divided into the control group and the experimental group. At the end of the experiment, a questionnaire survey was conducted on all the participants. The results and data of the questionnaire were analyzed at the end.By analyzing the data from the results of the questionnaire and with almost similar other variables in the control group, the minor effects of some subjective and objective factors on the experiment were excluded. The samples of the two groups showed significant differences in all eight items of the questionnaire, including the degree of interest in the content of the short videos, the richness of the content of the short videos, the rating of the degree of integration of the traditional culture and the short videos, the rating of the sense of visual experience and satisfaction with the content of this part of the short videos, the willingness to create this kind of short videos, the likelihood of recommending this kind of short videos to your family members or friends, the complete explanation of the connotation of traditional culture by using the short videos, and whether or not it will attract you to watch the similar content the next time, and the question of whether the traditional culture is fully explained through the short videos.It was found by analyzing the result data of this experiment and the questionnaire survey conducted after the experiment. Compared with Group B who watched the short video of Minnan culture supported by virtual reality technology, the audience of Group A had a better sense of video viewing and content experience, and gained a better viewing and using experience. This method makes traditional culture better disseminated and presented with the help of virtual reality technology. Therefore, we believe that combining virtual reality technology with short videos of Minnan culture can better spread the traditional culture of Minnan. And virtual reality technology has the characteristics of low cost and easy to operate. It is convenient for short video creators to choose and create

    How do short videos influence users’ behavioral intentions?

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    Short videos have become an essential tool for marketing tourism destinations. However, the impact of the characteristics of characters appearing in short videos on viewers\u27 travel intentions has not been adequately explored. To address this research gap, this study uses narrative transportation theory, self-congruity theory, and place attachment theory to investigate the impact of short tourism videos on tourist behavioral intentions. The study employs the SEM method to analyze the influence paths empirically. The results indicate that the vlogger-self congruity and role-self congruity significantly impact the destination image at the person-person relationship construction level. At the human-place relationship construction level, destination image-self congruity directly influences the behavioral intentions of potential tourists. Furthermore, place attachment mediates this effect and creates two influence paths. This study provides a new framework for understanding short-video intention research and enriches studying the human-place relationship in the new media era

    Short Videos to Communicate Effectively to Engineering Students

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    [EN] The use of multimedia in education has become a basic tool for educators. As Millennials and Generation Z use technology in their everyday life, the educational model has been shifting towards the use of multimedia and technology to enhance the active learning process. The objective of this project was to design, produce and implement short educational or instructional videos to present content with a more active approach and measure the impact on their understanding and preference. A video with the content of graduation requirements was produced, shared with 240 seniors of Engineering Academic Programs. The results show that 97% of the students liked the video and the way the content was shared and 91.6% of the students find the video format useful. The results show that the learning process was active and effective. The exit poll also shows that 97% of the students think that there should be more educational videos on some other processes. This project included the design, production and implementation of 18 videos. This research describes the approach and impact of using short videos in engineering and transition from a traditional method of sharing content to students to a more active learning environment.The authors would like to acknowledge the financial support of Writing Lab, Institute for the Future of Education, Tecnologico de Monterrey, Mexico, in the production of this work.Arrambide-Leal, E.; Lara-Prieto, V.; García-García, R. (2021). Short Videos to Communicate Effectively to Engineering Students. En 7th International Conference on Higher Education Advances (HEAd'21). Editorial Universitat Politècnica de València. 509-517. https://doi.org/10.4995/HEAd21.2021.13002OCS50951

    Empowering Rural Citizen Journalism Via Web 2.0 Technologies

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    Once acquainted with the modern information and communication tools made available with the advent of the Internet, five Brazilian rural communities participating in a pilot project to develop a self-sustaining telecenter model, engaged in citizen journalism using inexpensive digital video cameras. Community members used Web 2.0 collaborative tools to post short videos on the telecenter portal. The 95 video blogs published between September 2006 and May 2008 recorded various aspects of community life,including religious celebrations,oral history arts and crafts traditions,folklore,and envirnmental concerns. This study evaluates the impact of video blogging in these communities