Book reviews online

As the number of new academic books published each year continues to rise, such that it becomes evermore difficult to keep abreast of them in one's discipline, the book‐review procedure takes on an increasing importance. This paper outlines the design and development of an automated system for handling book reviews. Descriptions are given of some prototypes that have been developed for use on an intranet server and/or the Internet. These systems, based on SGML and HTML, are briefly discussed and compared

A question of taste? The difference in perceived helpfulness of online reviews for utilitarian versus hedonic products

While online reviews have become an indispensable marketing tool, their impact may depend on several factors. This paper demonstrates that online reviews are perceived as more helpful for utilitarian products than for hedonic products (study 1 & 2). Applying theory about opinions and taste, we show that the quality of hedonic products is depending on personal taste, while the quality of utilitarian products is seen as a matter of general opinion (study 3). We provide evidence that this opinion versus taste attribution mediates the effect of product type on perceived helpfulness of online reviews (study 4)

Native Advertising and Disclosure

This paper reviews the growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, this text reviews native advertisements in five prominent online newspapers for disclosure and source credibility. Through a content analysis of 130 online newspaper native ads, this paper reviews disclosure according to FTC guidelines for native advertising proximity and placement, prominence, reputation, and language. In addition, this text reviews source credibility by attribution and source status: executives, professionals, public relations personnel, workers, celebrities, organizations, and students. This paper adds to research by its application of Agenda-Setting Theory in its sorting of native ads by their newspaper category and subject matter to determine which newspaper sections are utilizing native ads most frequently and ultimately driving the editorial agenda

ANALYSIS OF IDIOMATIC EMOTION EXPRESSIONS DETECTED FROM ONLINE MOVIE REVIEWS

A large number of idiomatic emotion expressions in Korean are composed of certain nouns of human body parts accompanied by selected predicates, which represent a ‘physiological metonymy’ of sentiment (Lakoff 1987, Ungerer & Schmid 1996)or instance, kasum-i ttwita literally means a physiological reaction (i.e. one’s heart beat) but also can represent the emotion like being thrilled to bits. We compared idiomatic emotion expressions used in English online movie reviews and those observed in Korean, and noticed that the nouns of body parts such as kasum ‘heart’, maum ‘mind’ or nwun ‘eyes’ emerge frequently in both languages, whereas ekkay ‘shoulder’, kancang ‘intestines’ or ppye ‘bones’ seem to be rather reserved for Korean emotion expressions. In this study, we extract idiomatic emotion expressions based on the 13 nouns of body parts listed by Lim (2001) from Korean online movie reviews. For instance, nouns such as meli ‘head’, ip ‘mouth’ or simcang ‘cardia’ are frequently used for constituting the emotion expressions of POSITIVE values as shown in ip-ul tamwul-swu epsta ‘be with open mouth (with delight) these nouns hardly occur in NEGATIVE emotion expressions, which is not predictable from their semantic features, but reveals their lexical idiosyncrasy. The frequent emotion expressions observed in online movie reviews will be analyzed and classified according to their semantic properties. We will show what salient traits of Korean emotion expressions can be remarked in current online subjective documents such as users’ reviews, blogs or opinion texts