What Trends in Chinese Social Media

There has been a tremendous rise in the growth of online social networks all over the world in recent times. While some networks like Twitter and Facebook have been well documented, the popular Chinese microblogging social network Sina Weibo has not been studied. In this work, we examine the key topics that trend on Sina Weibo and contrast them with our observations on Twitter. We find that there is a vast difference in the content shared in China, when compared to a global social network such as Twitter. In China, the trends are created almost entirely due to retweets of media content such as jokes, images and videos, whereas on Twitter, the trends tend to have more to do with current global events and news stories

Customer acquisition and engagement in Magic Chinese Health Massage

With the development of massage business, there are more and more massage shops established in Hamilton. Magic Chinese Health Massage is one of them. To achieve a successful development, having appropriate strategies of customer acquisition and engagement is necessary. The aim of this research is to recommend effective and efficient approaches to attract and retain customers for Magic Chinese Health Massage. The research is implemented in the Magic Chinese Health Massage shop through the interview and observation. As a result, the researcher finds the massage shop has a good reputation but it also has some drawbacks of services, advertising and its social media. Therefore, customer services, shop advertising and the social media of Magic Chinese Health Massage should be improved. To achieve the improvement, advertising is recommended to have more detail to attract customers and customer services can be more flexible. Similarly, its social media, such as Facebook, should be updated frequently

How to use social media to target Hamilton Chinese females to a Cue store

A review of Cue store’s SWOT analysis shows that this brand has outstanding reputation and quality, but its pricing strategy and the clothing industry competition have limited its market share in Hamilton. Recently, social media has developed rapidly, which is an effective channel to target Chinese female customers. Over the past ten years or so, there have been more Chinese immigrants coming to New Zealand, including Hamilton. The research aim is to understand the social media influences on clothing consumption behaviour of Chinese women in Hamilton, and to investigate the potential for Cue store to use social media to target Chinese female customers in Hamilton. WeChat was identified as the most popular social media, with 95% of Chinese females using it for online orders and payments to purchase clothes. This study indicated that the design and quality of clothes and convenient social media channels are the two main factors that influence Chinese women to make shopping decisions. Therefore, while Cue maintains the advantages of design and quality, using WeChat can effectively attract more Chinese female customers. Another recommendation is to add WeChat payment function in the Cue store and use WeChat for advertising and promotion. The mobile app is a trend of online sales in the fashion industry. This research will lead to an understanding of the factors affecting the turnover rate of MasterHouse through secondary research, then researchers will collect data through quantitative research, and develop a strategic plan for MasterHouse to reduce employee turnover. The researcher will use questionnaires to investigate the HR strategies of MasterHouse and employees’ views on MasterHouse current HR process and policies. This research will involve five factors that affect employee turnover rate: Long-term relationships, benchmark, work-life balance, talent management, rewards and motivation. The researcher then connected and compared survey results with information in the literature and developed a practical plan for MasterHouse to reduce employee turnover rate

Chinese social media strategies: Communication key features from a business perspective

Some of the most attractive economies are located in emerging markets. In this sense, China is one of the most attractive markets in the world. The Web, especially social media, is a platform that can be used to penetrate these markets. Yet, many local and multinational enterprises, particularly the latter, know little about the relationship between Chinese social media and Chinese digital consumers. In this paper the unique Chinese social media landscape is introduced, and the profiles of Chinese digital customers are presented with the aim of informing enterprises about the key features of Chinese social media strategies. In addition, the predominant use of Chinese social media marketing is elucidated and analyzed based on several case studies. We then highlight the challenges for both local and multinational corporations when they are involved in Chinese social media marketing. We discuss current trends in Chinese social media, including cross-platform cooperation and integrated social media, group buying, and mobile social media. Finally, we offer recommendations for companies that wish to successfully engage with Chinese consumers through social media

Breaking the Mold: Four Asian American women define beauty, detail identity, and deconstruct stereotypes

The experiences of four women reveal how notions of outer beauty touch ideas of personal ethnic identity, racism, media-imposed pressure, and social stereotypes; shaping the lives of Chinese, Chinese American, and Asian American women

Regimes of Temporality: China, Tibet and the Politics of Time in the Post-2008 Era

While the politics of time are an important dimension of Chinese state discourse about Tibet, it remains insufficiently explored in theoretical and practical terms. This article examines the written and visual discourses of Tibetan temporality across Chinese state media in the post-2008 era. It analyses how these media discourses attempt to construct a ‘regime of temporality’ in order to manage public opinion about Tibet and consolidate Chinese rule over the region. While the expansion of online technologies has allowed the state to consolidate its discourses about Tibet’s place within the People’s Republic of China (PRC), they have also provided Tibetans a limited but valuable space to challenge these official representations through counter readings of Tibet’s past, present and future. In doing so, this article contributes new insights on the production of state power over Tibet, online media practices in China, and the disruptive potential of social media as sites of Tibetan counter discourses

Mediating Role of Cultural Identity in the Relationship between Social Media Use Intensity and Social Media Use Purpose among Chinese International Students in Malaysia

Social media has become essential for international students adjusting to a new environment. Previous research has shown that social media use purposes influence international students' cognition, psychology, and behavior. Limited studies have explored whether social media use purposes could be modified. This study investigated whether and how social media use intensity could influence use purpose by focusing on the mediating role of cultural identity among 213 Chinese international students studying in Malaysia. Data were analyzed using both SPSS and PROCESS macro. The findings revealed that social media use intensity positively predicted social media use purpose. Cultural identity (both Chinese and Malaysian cultural identity) partially mediated the relationship between social media use intensity and social media use purpose. Therefore, part of the impact of social media use intensity on social use purpose is achieved through cultural identity. By comparing the proportion of the mediating effect to the total effect, Malaysian cultural identity had a larger mediating effect than Chinese cultural identity. The results of this study could help improve the cross-cultural experience of Chinese students in Malaysia

Social Media Use by College Students and Teachers: An Application of UTAUT2

Social media has been increasingly used in education to facilitate innovative instruction. Mainland Chinese people could not use popular social media platforms such as FacebookTM because the government blocked them. Little research studied social media use by Mainland Chinese students and teachers in the isolated network environment. This quantitative study utilized social constructivism, connectivism, and the unified theory of acceptance and use of technology (UTAUT2) as the theoretical base. Research questions explored the influence of 6 UTAUT2 predictors on social media use intention and the influence of social media use intention on social media use behavior. The study used a convenience sample of 197 undergraduate students and 54 full-time faculty from 2 public science and technology universities in Guangzhou, Guangdong province, Mainland China. Survey data were analyzed using descriptive statistics, simple regression, multiple regression, and moderation analysis. The findings showed that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit significantly influenced social media use intention, and social media use intention significantly influenced social media use behavior. Age moderated the relationship between facilitating conditions and social media use intention, and gender moderated the relationship between habit and social media use intention. The findings might be used to promote positive social change by providing insights of social media use by Chinese students and teachers for university administrators, government, and social media platform designers. Better understanding might facilitate adoption of social media in education and therefore improve teaching and learning for Mainland Chinese students