Manifestations of the mission in the published online corporate culture of business organizations in Bulgaria

The organizational mission statement is an important strategic document for any business organization, revealing its official ideology. The publication of the mission has an essential role in identifying the companies in the market space and building the desired organizational image. In this regard, the aim of the paper is to establish the degree of publication on the Internet of the missions of organizations from various sectors of the Bulgarian economy, and to identify their substantive features. The results of the survey show that the mission is among the most publicized elements of the publicized culture of Bulgarian companies, and the content of the proclaimed messages is adequate to the conditions of the modern market environment

Role of organizational vision in the online publicized culture of companies in Bulgaria

The vision is a basic strategic document and a key element of the corporate culture of business organizations published on the Internet. It has an important communication function because it highlights to the company's external and internal stakeholders how far the dreams of its top executives stretch. In this regard, the aim of the paper is to establish the role of the organizational vision of companies from various sectors of the Bulgarian economy, proclaimed on the Internet, and to outline the common features and differences in its publication and content characteristics. The results of the research show that senior managers of companies underestimate the importance of the vision and make significant mistakes in its formulation

The Role Of Online-Disclosed Values For Business Organizations In Bulgaria

Successful positioning of business organizations in modern economic conditions requires appropriate disclosure in the virtual space of key strategic documents, one of which is company values. In this regard, the aim of the article is to identify and assess the role of the values disclosed online by organizations from different sectors of the Bulgarian economy and to make recommendations for building a company value system in a dynamic, highly competitive and digitally dominated business environment. The tools used in the study include the determination of relative values, a comparative method and content analysis. The results of the study show that in most of the studied economic sectors, values, which in some cases are not accurately defined, do not take their rightful place as a basic strategic document in the system of the public culture of business organizations

Corporate Social Responsibility Aspects Within the Publicised Corporate Culture of Bulgarian Companies

In recent years, the notion that business has a broad responsibility to society as a whole has gained significant momentum and is reflected in various academic theories, business practices and regulations. The concept of corporate social responsibility (CSR) has been interwoven with various academic fields, including strategic management and corporate culture. In order to establish a reputation as a socially responsible business entity, it is necessary for companies to adequately disclose CSR activities and events in the virtual space. The aim of this paper is, therefore, to examine the scope of CSR disclosure on the Internet by organisations from different sectors of the Bulgarian economy and its role in the portfolio of publicised corporate culture. The research methods used to achieve this aim include establishing relative values, comparative analysis and content analysis. The findings of the study demonstrate that there is an ambiguous attitude towards CSR in the companies surveyed, as in certain sectors it has a high degree of disclosure and is leading in rank, while in others it is present on the web pages of a small number of companies and has a rather peripheral role among the other elements in the portfolio of publicised corporate culture. To improve the communication effectiveness of the CSR component within the publicised corporate culture, it is essential that the information, initiatives, and priorities disclosed on the company web page are relevant and consistent with the fundamental aspects of the culture, specifically the mission, vision and values/principles

Organizational Culture – A Key Factor for the Creation and Implementation of the Company Strategy

The study is devoted to the role and place of the organizational culture in the strategic management process. On the basis of theoretical analysis of the nature and particularities of culture in the organization are derived its content features, including elements, functions, tasks and etc. The influence of the characteristics of the established culture on the process of strategic planning in the company is diagnosed. It is also scrutinized the reverse relationship – the need for cultural adaptation to the requirements of the chosen competitive strategy. The key characteristics of organizational culture necessary to achieve success in today's market conditions of competition are also outlined.

Corporate Culture as an Instrument to Manage the Interaction between Strategic Management and Employees` Self-actualisation within Business Organisations

The functioning of business organisations in the context of the current dynamic and digital environment predefines a different managerial approach toward people so that they can transform into human capital and contribute to the achievement of the company objectives. This requires stimulation of the employees’ self-expression in the internal organisational environment defined by the existing corporate culture. The scientific objective of this paper is to outline the possibilities to stimulate the aspiration toward employees’ self-actualisation through management of corporate culture with a view to achieving the strategic objectives of the business organisations. This work is of conceptual nature and it integrates and gives an overview of the existing theoretical grounds in the field of strategic management, corporate culture and human resources. Different research methods and approaches have been used, including the methods of analysis and synthesis and the systematic, complex and interdisciplinary approach. As a result of the research, the necessary matches have been discovered, with the support of which corporate culture helps stimulate self-expression of the employees in the context of the companies’ strategic development.</jats:p