14 research outputs found

    Show and tell: Audience engagement in reporting on Covid-19 vaccination in data journalism-based media

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    Data journalism is a new genre in journalism that utilizes data visualization to engage the audience in news reporting. This engagement also provides certainty and minimizes the spread of misinformation regarding the COVID-19 vaccination policy in Indonesia. This study aims to explain how data journalism-based media, which is Katadata.co.id, communicates their news and embodies audience engagement through data visualization. The type of research is content analysis with quantitative and qualitative data collection techniques. In quantitative data collection, 49 news titles were searched, which were the results of keyword discovery in January-March 2021 in the “Data Journalism” rubric of Katadata.co.id. The data were coded according to indicators from a multimodal perspective in the concept of ergodic work, which are static information graphs, non-interactive dynamic data visualizations, and interactive dynamic data visualizations. Furthermore, in the qualitative step, the data was analyzed in-depth to explore how Katadata.co.id communicated news about COVID-19 vaccination with the showing and telling models. As a result, the COVID-19 vaccination news on Katadata.co.id also involved the audience in communicating it. In reporting the news, Katadata.co.id uses narrative techniques, which is the instance of narrators technique to characterize the narrative through the presence of news writers, the sequentiality technique to show the movement from one event to another by sliding the pages, the temporal dimension technique to describe the changes over the time with the help of dynamic elements, and tellability techniques to describe the worth-presenting COVID-19 vaccination news

    IMPLEMENTATION OF CO-CREATION BY USING STUDENTS’ MASTERY OF10 SKILLS AS A NEW PRODUCT IN HIGHER EDUCATION 4.0

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    Purpose of the study: To determine the effectiveness of co-creation implementation by using students’ mastery of 10 skills as a new product, and to analyze the readiness stage for digitally integrated marketing communication 4.0 in higher education. Methodology: The technique of data collection was administered by giving questionnaires to respondents. The questionnaire consisting of 10 closed questions was created by researchers. Afterward, the data were processed by the SPSS application. The results proved to be valid if each indicator question had a value of Pearson correlation significant 1-tail less than 0.05. Meanwhile, the data are reliable if the Cronbach’s alpha reliability value is more than 0.60. The average final score can be converted into a level of product quality qualitatively with ideal assessment guidelines. Main Findings: The average percentage of students’ mastery of 10 skills in IAIN Salatiga is 47 percent for ability to solve complex problems, 49 percent for critical thinking, 50 percent for creativity, 51 percent for organizational ability, 57 percent for ability to corporate, 52 percent for emotional intelligence, 55 percent for daring to make a decision, 54 percent for contentment to serve, 52 percent for negotiation ability, and 55 percent for flexibility thinking. The students ‘mastery average of all skills is 52 percent in the range of Fair (F). The readiness to continue the next steps of digital integrated marketing 4.0 is quite ready (QR). Applications of this study: This study can be useful for practical review for the implementation of co-creation in higher education as the new vision of marketing in the 4.0 era. Novelty/Originality of this study: This study proposes that the effectiveness of co-creation in higher education can be measured by the students’ mastery of the 10 skills

    DIGITAL STORYTELLING PROMOSI BATIK GIRILOYO DALAM PENINGKATAN PRODUKTIVITAS

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    Digital storytelling dapat dijadikan salah satu alternatif media komunikasi pemasaran bagi kelompok UMKM perajin Batik Giriloyo di desa Wukirsari Kec. Imogiri, Bupati Bantul. Inovasi pemasaran dengan melalui digital storytelling dimaksudkan untuk meningkatkan produktivitas. Program pengabdian masyarakat ini juga bertujuan membangun kemandirian dan meningkatkan kepercayaan diri anggota tim dan pengurus UMKM yang terdiri dari perajin Batik Giriloyo dalam meningkatkan komunikasi pemasaran melalui storytelling berbasis teknologi multimedia. Melalui storytelling, tim perajin Batik Giriloyo UMKM dapat dengan mudah mengkomunikasikan hasil produknya. Menggenjot pemasaran melalui cerita berisi foto, video, animasi, dan multimedia yang membuat calon konsumen tidak hanya semakin tertarik dan mudah mengenal kerajinan batik tanpa harus mengunjungi workshop/pameran secara langsung namun juga menjalin hubungan yang lebih dalam dengan Loyalty mereka. kepada UMKM usaha dan produk Batik “Giriloyo”. Teknik pemasaran storytelling berbasis media dapat memberikan sejumlah manfaat, antara lain:a) Meningkatkan hubungan yang lebih loyal dengan konsumen; b) Akses pemasaran yang lebih luas; dan c) Memberikan pengetahuan tentang produk Batik kepada konsumen. Media pemasaran memiliki keunggulan karena konten pemasarannya lebih beragam, baik berupa teks, animasi, maupun video. Kandungan yang beragam inilah yang menambah daya tarik Batik 'Giriloyo' sehingga citranya pun meningkat

    INDEPENDENT CAMPUS PLEMENTATION AT UPN “VETERAN” YOGYAKARTA

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    Independent campus policy was a form of Student Centred Learning (SCL) actual implementation. Through this policy, learning might be performed outside campus area, yet still within lecturer’s supervision. The policy implementation needed carefulness. Objective of this research was to establish the implementation of independent campus at UPN “Veteran” Yogyakarta. This research used qualitative descriptive method using in-depth interview. This research, also, used diffusion of innovation theory to see how the adaptation process performed by academics of UPN “Veteran” Yogyakarta in implementing independent campus policy. Result of this research showed that University of National Development (UPN) “Veteran” Yogyakarta satisfied Independent Campus program preparation in the future and would be elaborated and referred to 5 decision making processes. Stages in diffusion of innovation were stages of knowledge, persuasion, decision, implementation, and confirmation. Lecturer as educator had been socialized about Freedom to Learn – Independent Campus (MBKM) program. Therefore, after draft of Independent Campus had been implemented, freshmen would be the first batch that would be tried with this policy. In competency, UPN “Veteran” Yogyakarta lecturers had been known that they met the teaching quality standard. In addition, learning process method would be made creatively and innovatively to balance the MBKM dynamics

    THE JOURNALIST’S COMMUNITY AND ETHICS CODE IN INDONESIA

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    A violation of ethics code reported by some journalists shows that there is a problem in the journalistic ethics code. This research aims to find out the role of journalists community in influencing the knowledge of journalistic ethics code. This qualitative research method done by interviewing some of reporters in Solo, Central Java, Indonesia. The results showed two supportive community groups that support Indonesian journalist code of ethics, Kode Etik Wartawan Indonesia (KEWI) and also did not support it. The first group will help the role of press companies and organisations in providing the knowledge of journalistic ethics code. Meanwhile, the second group maybe will blockage the role of press companies and organisations in providing the knowledge of journalistic ethics code Thus community will becomes one of the important factor for journalists in learning and gaining the knowledge of journalistic ethics code, outside the press company and the press organizatio

    THE JOURNALIST’S COMMUNITY AND ETHICS CODE IN INDONESIA

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    A violation of ethics code reported by some journalists shows that there is a problem in the journalistic ethics code. This research aims to find out the role of journalists community in influencing the knowledge of journalistic ethics code. This qualitative research method done by interviewing some of reporters in Solo, Central Java, Indonesia. The results showed two supportive community groups that support Indonesian journalist code of ethics, Kode Etik Wartawan Indonesia (KEWI) and also did not support it. The first group will help the role of press companies and organisations in providing the knowledge of journalistic ethics code. Meanwhile, the second group maybe will blockage the role of press companies and organisations in providing the knowledge of journalistic ethics code Thus community will becomes one of the important factor for journalists in learning and gaining the knowledge of journalistic ethics code, outside the press company and the press organization</jats:p

    Pelatihan Pengelolaan Instagram Komunitas Desa Dieng sebagai Sarana Promosi Potensi Wilayah

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    Dieng Wetan Village is one of the areas in Wonosobo Regency that has tourism potential. In publicizing their tourism potential, local youth released an Instagram account @desadieng. However, the publication of tourism through this account is a problem. This is due to several factors. First, the lack of human resources (HR) from the youth organizations of Dieng Wetan Village as managers. Second, the need to strengthen HR skills in terms of content writing, photo and video production as a medium for publication of regional tourism potential. Therefore, it is necessary to carry out a training in the production of written and photo content for youth members of Dieng Wetan Village as the manager of the official @desadieng account as a form of publication of regional tourism potential. The training was carried out in four stages, including situation analysis, planning, implementation, and evaluation. The training program which was held for two days began with the provision of materials, discussions, field practices, and evaluations. As a result, participants were able to create promotional content for the tourism potential of Dieng Wetan Village through Instagram social media channels. In the future, participants need to sharpen their sensitivity to local wisdom issues that can enrich publication materials. In addition, public awareness also needs to be formed so that they can independently manage the @desadieng account as the official and consistent official account of Dieng Wetan Village tourism publications

    IESR Efforts to Accelerate Indonesia Renewable Energy Transition Through Media Relations

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    This study examines the role of an epistemic community, namely the Institute for Essential Services Reform (IESR) which focuses on energy and the environment in encouraging the transformation towards a sustainable energy system in Indonesia by analyzing the public policy advocacy efforts IESR has carried out. Indonesia has set a Renewable Energy transition target in every national energy regulation. Still, it has not been focused and has become a top priority in supporting the renewable energy transition sector, so it is necessary to involve IESR in helping to pursue a renewable energy transition roadmap in the future and be included in the draft energy bill academic paper. In its action to create an energy transition roadmap, IESR collaborates with the media to accelerate the renewable energy transition and push for legislation on its legal policies. The purpose of this study is to identify the efforts made by IESR in accelerating the change of renewable energy through collaboration with the media (media relations). The method used is a literature study focusing on examining the role of IESR in framing renewable energy issues through the media. From the analysis results, it was found that IESR data-based policy advocacy research published in the media has contributed to crafting knowledge to change a transformation of norms in social society, especially in the field of renewable energy issues.</jats:p

    MEDIA KOMUNITAS DAN PRODUKSI BUDAYA DEMOKRASI

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    Membincang media tidak bisa lepas dari masyarakat dan budaya. Media memiliki pengaruh dalam pembentukan budaya di masyarakat. Penelitian ini bertujuan untuk mengetahui bagaimana media komunitas SPEAKER Kampung berperan dalam memproduksi budaya demokrasi yakni kebebasan dalam mengemukakan pendapat dan berekspresi masyarakat Lombok Timur. Media komunitas ini dipilih lantaran cukup eksis di tengah perkembangan media arus utama di era digital. Penelitian dilakukan dengan metode kualitatif melalui observasi produk jurnalistik dan wawancara mendalam dengan jurnalis warga di komunitas tersebut. Sampel dipilih dengan teknik purposive sampling dan analisis data menggunakan model analisis interaktif Miles dan Hubermas. Hasilnya media komunitas SPEAKER Kampung mampu mengambil peran sebagai media alternatif di tengah masyarakat. Praktik produksi dikonstruksi oleh empat unsur yakni, kekuatan habitus dari tiap-tiap relawan jurnalis warganya sebagai aktor produksi, adanya peran kuat modal budaya dan modal simbolik, ketersediaan arena tempat praktik produksi media alternatif dapat bertumbuh, serta otoritas atas hasil produksi. Praktik produksi ini kemudian memediasi terbentuknya budaya demokrasi. Hasil penelitian ini diharapkan berkontribusi memberikan gambaran bagaimana media komunitas mampu menjadi bagian dalam membentuk budaya demokrasi pada masyarakat di wilayah media komunitas itu ada&#x0D; Kata Kunci: produksi budaya, media komunitas, budaya demokrasi</jats:p
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